As we begin to wind down from another year gone - it's important to carve out time to assess workflows, structure and what I call your "hierarchy of attention."
We can't be excellent if we're trying to be everywhere digitally and socially.
We need to prioritize platforms - which ones have a higher propensity to complement and maybe even help deliver ratings and revenue?
Just looking at social - consider rethinking the way you use this space in 2017.
Facebook: It's Personal
No doubt every brand should be there.
In Zuckerberg's latest quarterly earnings call, he noted 1.09 billion daily active users on mobile.
November 15, 2016It Defies Logic To Suggest Social Can't Move Ratings - You Just Need To Be Memorable
It's such an interesting time to be in radio right now. We are no longer confined to audio. With tools like Facebook Live and Periscope, we are visually interacting in real time with the audience. But in order to earn the trust and reputation needed to be memorable, ...
November 8, 2016#Election2016: Social Media On Steroids
We all know social has a powerful influence due to more and more people getting their news and information from platforms like Facebook, Twitter and Snap. And political figures have figured out the quickest way to get attention is to post or tweet. During Election 2016 ...
Anytime a founder or CEO from one of the big social platforms talk - I listen. When you spend time with the words of these creators, visionaries, and leaders - you get closer to the soul of their platform, enabling you to use it more effectively. Facebook CEO and ...
October 18, 2016Why Do So Many Brands Still Have A Problem With The 'A' Word?
There can be a lot of talk in the social space from algorithms, the code that dictates what we see in our News Feeds, to the quality or quantity debate as well as what makes things go viral. But rarely do I hear people talk about one of the more important tactics that ...
October 4, 2016Snap Just Made A Whole Bunch Of 'Glassholes' Happy
You may have read by now that Snapchat officially changed its name to "Snap." Part of the reason behind that move is Snap wants to be seen more as a camera company than a social platform. They also introduced a new product called "Spectacles," hyped as "a new type of ...
September 27, 2016The More Holy Crap Moments We Create, The More Memorable We Become
The Radio Show went down last week in Nashville. It was nice to see record breaking attendance and a positive vibe. Running into old friends and colleagues face to face is uplifting. I wanted to share my presentation during a session called, "#SocialSuccess." The idea ...
September 20, 2016Did You Catch The Game Last Night On Twitter
Those were the words overheard in offices across the country last week as Twitter launched its live stream of the NFL's Thursday Night Football game featuring the New York Jets and the Buffalo Bills. And if you were one of the 2 million + that peeked in on the ...
September 6, 2016Never Miss An Opportunity To Be Good To People
As we all return to work from what was hopefully a peaceful Labor Day Weekend, I wanted to reissue something that was sent out at this time last year. To really serve as a reminder that the social space is about going beyond the ordinary and creating meaningful fan ...
As you may have already experienced, more and more clients are requesting social in their media buys. It's really an exciting time. Many of our Cumulus markets like Detroit, Houston, Minneapolis, Dallas, New York, Chicago and San Francisco have since line itemed ...