You may have heard about the latest social/live stream video app, Meerkat.
There are similar apps out there, but Meerkat is the latest and greatest to get the buzz. And whether or not the app sustains itself, there's one thing for sure: live video, raw and real, is where social consumption is going. In fact, prior to Meerkat's launch, Twitter bought the live stream app, Periscope, that is currently in beta.
So what does an app like Meerkat mean to you and your brand?
When emerging platforms earn this level of chatter, it's your opportunity to show up and play around with it - entertain the portion of fans that are early adopters. That simple act alone offers a sense of realness to your product -- something critical for brand-building in the 21st century.
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