July 26, 2016What Radio Can Teach Marketers Lacking Skills
I read a piece the other day titled, "Marketers Lack the Skills to Deliver on Customer Experience."
The article was about using data and personalization to build stronger relationships with consumers. And according to the decision-makers interviewed, they put much of the fault for their inability to deliver outstanding customer service on the lack of necessary skills among their own employees.
Perhaps the solution for these big brands struggling to provide real customer experience is to hire radio to teach them what the core tenets of brand building are really all about today.
- Radio knows it's about hacking our way, every day, to try and personalize each fans experience with our brands.
- Radio knows experiences trump empty transactions, always.
- Radio knows to never look at fans based on what they can do for us but rather how we can serve them.
- Radio knows it's all about what people remember.
- Radio knows audience perception has a bottom line effect.
For those brands lacking skill to create what I love to call 'holy crap' moments, consider the following examples.
July 19, 2016Humor, Honesty and Hope - What #Conclave41 Was All About
Radio colleagues that did not attend the 41st anniversary of The Conclave last week have been asking how it went. While inspirational, informative, and interesting are among the sentiments that apply, it's not easy to capture the spirit of what it's like to truly be ...
It's the latest phenomena - people in the real world trying to catch creatures in a fake one. Here's a brief explanation of Pokemon Go - the app everyone is talking about: #PokemonGO is now available in the US! Who's ready to catch Pokémon in the real world? ...
The freedom we have today is the direct byproduct of the determination our forefathers fought for to establish the United States of America as a free country in 1776. That American Revolution was facilitated by a system of signals and word-of-mouth ...
Twitter has announced the launch of a new stand-alone, companion app called "Twitter Engage." The app is to enable us to post videos to Twitter of up to 140 seconds in length, plus provide analytics around those tweets to measure our impact. Twitter CEO, Jack Dorsey, ...
The beauty of social media during times of deep sorrow is the sharing of our own stories and reading others. And watching radio doing just that with its audience during such heartbreak these past few days was another reminder of the value of our storied industry and ...
As we have watched the rise of visual in the past couple of years, from using photos/videos to communicate in semi-real time like on Snapchat - to the popularity of broadcasting in real-real-time with Periscope and/or Facebook Live, visual communication is ...
May 31, 2016Generation Z Is Here - Are You Ready For Them?
Finding your way on platforms, like Snapchat, is a great way to build on the believability that your traditional brand can also be a true social brand. The audience gives you credit for recognizing their preferred platform, especially if you're entertaining and ...
May 24, 2016Loose Tweets Sink Fleets
With Memorial Day upon us, it's a day set aside to honor those who have served in the past and those who continue to serve our nation. In 1942, as millions volunteered or were drafted for military duty, communication guidelines were given to soldiers and their ...
As a culture, we are close to spending an hour a day on Facebook. And there's no sign of that "time spent" decreasing. Time spent on Facebook has gone from 17 minutes a day to nearly 60 minutes a day in just the past three years. So you have to ask, what are people ...