September 30, 2014So Much Of Social Is What It Says About The Fans, Not The Brand
One of the great success stories in social sharing this summer came from Coca-Cola.
They had an idea…
… to personalize as many Coke bottles as they could with the prompt "#ShareACoke." Maybe people would get a kick out of seeing their name on the iconic bottles (and even the names of those they know), and the product would get purchased, shared socially, and in the process, finally reverse the decade long decline in U.S. Coke consumption.
And sure enough -- it worked.
Not only did a great number of friends share Coke bottles on our Timelines and News Feeds, Coca-Cola's soft-drink sales rose over 2 percent.
September 23, 2014What The Kids Really Want
As you may already know, Facebook tweaked its algorithm again last week. The change is an attempt to tap into Twitter's real time success, and to simmer down the complaining about how we see the same posts over and over. At this point, hacking at the code that dictates ...
September 16, 2014You Reap What You Sow
Sometimes it can be difficult to differentiate your station from others in the market that essentially play the same type of music you play. Many times, talent can be additive to your brand, but what are other ways you can provide separation in such a saturated ...
September 9, 2014We Now Operate In An Era of 'Earn'
As I waited for the big Apple event this week and the announcement of iPhone 6, iPhone 6 Plus, and what will become known as the Apple Watch, I started thinking about how mobile has propelled the use of social media. Social platforms were around long before ...
September 2, 2014Be Warned: Facebook Is As Gray As The FCC
As we have discussed during the past few years here on Merge, social media should be viewed as a space radio rents (or in many cases, squats on) in order to serve its fans, and to strengthen the assets it owns – the on-air product, the website, mobile apps, ...
August 26, 2014Baiting Fans For Interaction Is Desperate; Facebook Says: 'Stop'
In a series of improvements Facebook has been making to ensure their users' News Feed is filled with content that is closer to their desired goal, they are doing away with "like-baiting," and "like-gating," practices that were once encouraged by Facebook itself. With ...
August 19, 2014Twitter Cracking Down On Trolls
Just days after her father's death, Zelda Williams, the daughter of the late Robin Williams, walked away from Twitter and Instagram and said she may never use them again: This was the result of some really hard core bullies tweeting cruel words and horrible pictures ...
August 12, 2014Bursts Of Brilliance From #MSBC26
To be around veteran radio talent and the younger, up-and-comers can be insightful and intoxicating (not in that way – or well, maybe a little). That was the atmosphere at Don Anthony's Morning Show Boot Camp last week in Chicago. It was a moving event, ...
August 5, 2014The End Of Best Practices
I've never been a fan of "best practices." Perhaps it's because the term itself speaks to the lazier side of us. Rather than getting muddy in the trenches and hacking our way towards personalizing each fan's experience with our brands, we have a tendency to look for ...
July 29, 2014We Teach People How To Treat Us
One of the most asked questions regarding social media are what to do about people who throw inflammatory remarks at talent and/or the station? In many cases, the response is simple: ignore them. Just because someone listens to your show or your station does not give ...