February 9, 2016Radio's Relevancy Is In Your Hands
Experiencing live events today means partially paying attention to what's happening while visually documenting and talking about it via social on our mobile devices.
Look at the recent social chatter around Super Bowl 50.
Facebook captured 60 million people joining the Super Bowl conversation, creating 200 million posts, comments and 'likes.'
Instagram noted 3.7 million photos were shared with "#Superbowl."
Snapchat hasn't released any Super Bowl 50 engagement numbers, but Gatorade, one of the many smart brands that used the app on Sunday, tweeted that they received 100 million+ views during the big game.
Facebook and Twitter recently worked together to release new information about mobile content consumption on their respective platforms. And the results show that while scrolling truly is a pastime in this mobile, feed-based environment - people are still able to ...
January 26, 2016What Nielsen's 'Social Content Ratings' Means For Radio
You may have read last week that Nielsen is expanding their current "Twitter TV Ratings" to include Facebook and Instagram buzz, too. Nielsen's "Twitter TV Ratings" was unveiled in 2013 as propriety, first-ever syndicated metrics focused on the amount of exchange that ...
January 19, 2016Mediocre Live Streams Are As Brand Erosive As Bad Breaks On-Air
There is a lot of talk around "being the in the moment" these days. From "live-tweeting" events to using Periscope or Facebook "Live," brand building today has much to do with providing more meaningful experiences in the midst of so much distraction. And as social ...
January 12, 2016Your Social Assets Should Be The Cure For Boredom
We're operating in a time where living on our mobile devices has left us addicted to distraction. You see people on their smartphones in public all the time; for no particular reason, just something to do. And while there are only so many articles we can read, video ...
January 5, 2016There's No Doubt 2015 Was The Year Of Live-Streaming
While the function has been around for a while, apps such as Meerkat and Periscope really mainstreamed it; making it easy for anyone to do it. And Facebook even got into the game and launched "Facebook Live" for everyone last month. ...
December 22, 2015What We Learned About Radio And Social In 2015
We all love lists. From Facebook's, "2015 Year in Review," to the #YearOnTwitter, to Google's, "A Year In Search," it's interesting to look back to what resonated the most. For brands, there's nothing easy about operating in this culture addicted to distraction. But ...
November 17, 2015Radio Talent Matter -- Just Listen To The Socially Active Audience
Scrolling Facebook one night, catching up on friends, family and colleagues, I stopped on a post from Lisa Miller, legendary talent at KQRS/Minneapolis. It was a cool token of remembrance in just how technology has truly changed not only the way we interact with one ...
Anytime a founder or CEO from one of the big social platforms talk -- I listen. When you spend time with the words of these creators, visionaries, and leaders - you get closer to the soul of their platform (enabling you to use it more effectively as a brand). Facebook ...
Working with radio brands each day, I'm privileged to have a more global view about consumer habits and social trends. There's no doubt Facebook is the big dog and will likely remain so for some time. In Zuckerberg's latest quarterly earnings call, he noted Facebook ...