October 28, 2014The Era Of Entitlement Is Over; It's Now The Era Of Earn
Most of today's challenges in the social space aren't really about how to use the platforms as much as they are in understanding why people enjoy them. Social networks are not created equal -- there is a distinct purpose for each one.
Twitter, for example, beyond the real time news and information that's shared every day -- has humor and snark, a playfulness that transpires on this platform.
Yet, all too often when a media brand gets traction on Twitter and starts trending, it's typically frivolous, self-indulgent, forgettable contesting.
Brands forego that fun interplay (what fans really want) in favor of telling them what to do. For example, "tweet incessantly" in order to win concert tickets and backstage passes.
October 21, 2014Who Is On Your 'Virtual Board Of Directors?'
Early on in the social space, I realized these platforms were often being used to communicate emotions and feelings. And as someone who was tasked with developing a social culture for an entire broadcasting company, I had to find a way to watch what I said socially in ...
October 14, 2014What Do Hitler, Apple Stock, And Luke Bryan Have In Common?
The answer to the headline is: nothing. But somehow, a radio station (whose identity I've hidden) managed to tie all three together on Facebook recently: I've blocked the station's name because this isn't about calling someone out -- it never is. This is more about ...
October 7, 2014Twitter Is The Metric Of Emotional Response
Because it's important to pay attention to how people are feeling about people, places or things, one topic I keep my eye on is how everyday people are talking about our storied industry. So anytime the word, "radio" pops up -- I take note. And there was a specific ...
September 30, 2014So Much Of Social Is What It Says About The Fans, Not The Brand
One of the great success stories in social sharing this summer came from Coca-Cola. They had an idea… … to personalize as many Coke bottles as they could with the prompt "#ShareACoke." Maybe people would get a kick out of seeing their name on the iconic ...
September 23, 2014What The Kids Really Want
As you may already know, Facebook tweaked its algorithm again last week. The change is an attempt to tap into Twitter's real time success, and to simmer down the complaining about how we see the same posts over and over. At this point, hacking at the code that dictates ...
September 16, 2014You Reap What You Sow
Sometimes it can be difficult to differentiate your station from others in the market that essentially play the same type of music you play. Many times, talent can be additive to your brand, but what are other ways you can provide separation in such a saturated ...
September 9, 2014We Now Operate In An Era of 'Earn'
As I waited for the big Apple event this week and the announcement of iPhone 6, iPhone 6 Plus, and what will become known as the Apple Watch, I started thinking about how mobile has propelled the use of social media. Social platforms were around long before ...
September 2, 2014Be Warned: Facebook Is As Gray As The FCC
As we have discussed during the past few years here on Merge, social media should be viewed as a space radio rents (or in many cases, squats on) in order to serve its fans, and to strengthen the assets it owns – the on-air product, the website, mobile apps, ...
August 26, 2014Baiting Fans For Interaction Is Desperate; Facebook Says: 'Stop'
In a series of improvements Facebook has been making to ensure their users' News Feed is filled with content that is closer to their desired goal, they are doing away with "like-baiting," and "like-gating," practices that were once encouraged by Facebook itself. With ...