July 29, 2014We Teach People How To Treat Us
One of the most asked questions regarding social media are what to do about people who throw inflammatory remarks at talent and/or the station?
In many cases, the response is simple: ignore them. Just because someone listens to your show or your station does not give them the right to abuse you.
Or there's the Anderson Cooper way – give it back to them.
A recent Buzzfeed article on Anderson's super snark skills is what brought this to everyone's attention. Anderson actually fires back at the trolls – and very skillfully:
July 22, 2014Size Really Doesn't Matter
There's no arguing that Mark Zuckerberg's turf is a monster when it comes to touching fans and strengthening the assets we own. But the reality is that social connectivity is happening beyond Facebook – really big moments are unfolding where everyday people are ...
July 15, 2014It Didn't Happen Unless There's A Selfie
The Taylor Swift Op-Ed piece on the state of the music industry that ran in the Wall Street Journal earlier this month caught the attention of many – including lots of radio folks. Everyone who has had the privilege to meet Taylor knows that she is one of those ...
July 8, 2014Adult Supervision Required
We've all seen the "accidental" (and many times tasteless) social posts from some big brands over the year. For example, remember this tacky move from AT&T last year on 9/11? It seems everyone but AT&T's social media department knows that September 11th is not an ...
July 1, 2014The Value Of Intangibles
Radio has some of the most active and loyal fans of all media, but many times we overlook the deeper impact we can have on their lives, one person at a time. That's because we get caught up in touching fans in bulk on a superficial level – offering caller 10 type ...
June 24, 2014The Weight That Radio Talent Carry
Just on the heels of writing last week's Merge, "Why Casey Kasem Mattered," I saw something on Twitter a few days later that spoke to the essence of that piece: Why talent matters. When the news broke that long-time New York radio talent, Angie Martinez, resigned from ...
June 16, 2014Why Casey Kasem Mattered
When Kerri Kasem, daughter of radio icon Casey Kasem, turned to Facebook and Twitter to share the news that her father had passed away, the sadness instantly became a nationwide trending topic: a radio pioneer had passed. As All Access co-Founder, President and ...
June 10, 2014Who Owns Your Twitter Followers?
Because many brands jumped on social platforms with no real sense of "rules of the road," we are slowly but surely entering an era where Twitter and Instagram followers, and even Facebook "likes" are becoming part of quasi "custody cases." Who owns these fan bases ...
The use of the hashtag is one of the best ways to organize fans around your brand and cater to them on their preferred platform. But it's important to be honest about your station or show and what it stands for before thinking that hashtags are going to work for ...
May 27, 2014Foster Fan Content -- Nothing Quite Compares
With brands – as in life – we teach people how to treat us. The more disconnected, dismissive, or even self-involved we are socially, the more we teach our fans to be equally detached from us. But the more exciting we are with social exchange, the more ...