July 22, 2014Size Really Doesn't Matter
There's no arguing that Mark Zuckerberg's turf is a monster when it comes to touching fans and strengthening the assets we own. But the reality is that social connectivity is happening beyond Facebook – really big moments are unfolding where everyday people are using social to help their communities and even themselves.
Consider Andrew Goldin, who launched a crowd-funding campaign to bring Foo Fighters to Richmond, VA.
Goldin orchestrated this without the Foo's knowledge, created a community big enough to raise the money and impressing Dave Grohl so much he and the band have agreed to do the show.
July 15, 2014It Didn't Happen Unless There's A Selfie
The Taylor Swift Op-Ed piece on the state of the music industry that ran in the Wall Street Journal earlier this month caught the attention of many – including lots of radio folks. Everyone who has had the privilege to meet Taylor knows that she is one of those ...
July 8, 2014Adult Supervision Required
We've all seen the "accidental" (and many times tasteless) social posts from some big brands over the year. For example, remember this tacky move from AT&T last year on 9/11? It seems everyone but AT&T's social media department knows that September 11th is not an ...
July 1, 2014The Value Of Intangibles
Radio has some of the most active and loyal fans of all media, but many times we overlook the deeper impact we can have on their lives, one person at a time. That's because we get caught up in touching fans in bulk on a superficial level – offering caller 10 type ...
June 24, 2014The Weight That Radio Talent Carry
Just on the heels of writing last week's Merge, "Why Casey Kasem Mattered," I saw something on Twitter a few days later that spoke to the essence of that piece: Why talent matters. When the news broke that long-time New York radio talent, Angie Martinez, resigned from ...
June 16, 2014Why Casey Kasem Mattered
When Kerri Kasem, daughter of radio icon Casey Kasem, turned to Facebook and Twitter to share the news that her father had passed away, the sadness instantly became a nationwide trending topic: a radio pioneer had passed. As All Access co-Founder, President and ...
June 10, 2014Who Owns Your Twitter Followers?
Because many brands jumped on social platforms with no real sense of "rules of the road," we are slowly but surely entering an era where Twitter and Instagram followers, and even Facebook "likes" are becoming part of quasi "custody cases." Who owns these fan bases ...
The use of the hashtag is one of the best ways to organize fans around your brand and cater to them on their preferred platform. But it's important to be honest about your station or show and what it stands for before thinking that hashtags are going to work for ...
May 27, 2014Foster Fan Content -- Nothing Quite Compares
With brands – as in life – we teach people how to treat us. The more disconnected, dismissive, or even self-involved we are socially, the more we teach our fans to be equally detached from us. But the more exciting we are with social exchange, the more ...
May 20, 2014Loose Tweets Sink Fleets
With Memorial Day upon us, it's a day set aside to honor those who have served in the past and those who continue to serve our nation. In 1942, as millions volunteered or were drafted for military duty, communication guidelines were given to soldiers and their ...