May 12, 2015Everything I Know About Social Media And Radio
There was a piece in the 'New York Times,' written by Margaret Sullivan, that made me think of our great industry -- and how we should have a list just like this pinned on every door we enter.
Sullivan was teaching a class called "Audience and Engagement," which had to do with journalism on social platforms, at Columbia Grad School of Journalism.
As I combed through her lists, I thought this would be worth a read for everyone -- and something to share.
Sullivan wrote: "About social media"
- No road rage; walk away from the keyboard.
- Be useful.
- Be responsive.
- Be willing to correct and acknowledge errors immediately.
- Show restraint; remember that you are posting to The World. Forever.
- Read every link before re-tweeting or re-posting.
- It's a tool, not an end in itself.
And then she continued into "About Journalism." But replace the word "J" word with "radio."
May 5, 2015It's All About Paying Attention
As you know, I talk a lot about the "A" word - acknowledgment. As I studied the social space early on, it became clear that social media wasn't about selling people, directing them on what to do; pushing our agenda on them. The heart of social is service - personalized ...
April 27, 2015The Social Highlight Reel From #WWRS2015
Many radio colleagues that weren't able to attend the fifth annual Worldwide Radio Summit last week have been asking how it went. While educational and interesting are among the sentiments that apply, it's not easy to capture the spirit of what it's like to truly be ...
April 14, 2015Eat Your Own Social 'Dog Food'
You may have heard the phrase, "Eat Your Own Dog Food." It's an expression that describes a company using its own products or services for internal operations - to try and feel the consumer experience and grow from it. In radio, we often do the same with the on-air ...
There's much to be said about the importance of interacting and serving fans on the assets we "rent" -- Facebook, Twitter, Instagram, Snapchat, and even live stream apps like Periscope. But we must also pay attention to the assets we "own" - our on-air content, ...
Just as the live streaming app, Meerkat was all the rage last week, Twitter quickly launched Periscope, a live streaming app it purchased months ago. And Periscope has already stolen the hearts and attention of consumers. While Meerkat never broke into Apple's top 100 ...
You may have heard about the latest social/live stream video app, Meerkat. There are similar apps out there, but Meerkat is the latest and greatest to get the buzz. And whether or not the app sustains itself, there's one thing for sure: live video, raw and real, is ...
Admissions from a new research piece by Joseph Grenny and David Maxwell, co-authors of various New York Times bestsellers on interpersonal communication, reveals that more and more of society is "losing connection with their lives in order to earn 'likes' and social ...
March 10, 2015Unlocking The Power Of Video; Show More, Tell Less
Video is becoming an even larger part of conversations within the social and mobile spaces. While it's always been an effective part of any brand's content strategy, video consumption is exploding. Facebook COO Sheryl Sandberg revealed that 3 billion videos are now ...
March 3, 2015Just Give The Fans What They Want
As great brands, we no longer operate in the "era of entitlement." It is now the "era of earn." We have to work at proving our worth in everyone's social lives every day. And learning ways to earn the fans' attention should be an ongoing quest. As a member of the ...