-
June 18, 2013
It's Not The Mistake -- It's How We Behave In RecoveryYou may have heard about the Papa John's tweet sent out the night of game one of the Stanley Cup Playoffs between the Boston Bruins and the Chicago Blackhawks.
It was Fisher, Cox Digital Content Director/Atlanta, who asked me that night if I had seen it. I had not so I went over to Papa John's Twitter account and there it was, asking which team was going to win – the Bruins or the Penguins - a team that had already been eliminated from the playoffs.
This appeared to be an honest mistake that everyone seemed to get a kick out of on Twitter:

We are all prone to oversights and errors in judgment because we are human – and many of us are moving very fast. So the problem (and lesson to take away from this hockey faux pas) isn't in the mistake – it's that there wasn't procedure in place to correct the erroneous tweet right away.
Read full article » Comment on this article -
June 11, 2013
Social Media + Radio = ?The importance of driving chatter on social media for indirectly promoting and sustaining brands is something Mary Beth Garber, EVP/Radio Analysis and Insights at Katz Radio Group, knows all too well. Mary Beth specializes in strategic analysis and development for ...
-
Oftentimes, we hear opinions or read anonymous online posts about how today's youth has either "abandoned" radio or has no desire to work in our industry because technology has swept them away from radio presets to the pure plays. But there is evidence to the ...
-
May 28, 2013
Never Underestimate The Power Of The Personal TouchOne of the stories that came out of Jacobs Media's Techsurvey 9 was how 6 in 10 radio fans who connect with stations socially don't expect their favorite stations to respond to them when they reach out. Look at this chart – it's incredible that the most devoted ...
-
With Memorial Day upon us, it's a day set aside to honor those who have served and continue to serve our nation. In 1942, as millions volunteered or were drafted for military duty, communication guidelines were given to soldiers and their families about the dangers of ...
-
What a funny line from Twitter CEO Dick Costello. It's from his commencement speech last week to recent University of Michigan grads (who really don't know a life without a smartphone connected to their hip). Anytime a founder or CEO from one of the big social arenas ...
-
Laughter dominated Worldwide Radio Summit 2013 – and a few good sound bites, too. Thanks to the social space – we now have an easy and convenient way to make moments last – like this past weekend at Worldwide Radio Summit 2013. Tapping into today's ...
-
By now, you probably know about A.J. Clemente, the TV anchor whose first day on-air was his last - at least at KFYR in Bismarck, ND. Clemente accidentally let some choice words fly out of his mouth that are not allowed on network TV – or radio. But what's ...
-
April 22, 2013
How Social Media Turned Into A Nationwide DragnetThere's no doubt social is revolutionizing the way we experience most everything today as those who participate on these platforms are finding out information faster online than on the radio or TV. The danger in that is the speed in which information passes allows for ...
-
There is a difference in "doing" social and "being" social. All too often we see brands (even radio and its personalities) picking and choosing who they respond to socially or just not responding at all. But there is a human element to social media and the brands that ...

