March 3, 2015Just Give The Fans What They Want
As great brands, we no longer operate in the "era of entitlement." It is now the "era of earn." We have to work at proving our worth in everyone's social lives every day.
And learning ways to earn the fans' attention should be an ongoing quest.
As a member of the agenda committee for Country Radio Seminar, my sole purpose is to bring together some of the best in social media so that we can all continue to learn.
This year's panel, "Move People To Move The Needle," was a home run; filled with actionable takeaways and even some "holy crap" moments for attendees. I specifically choose speakers who believe that every person counts -- and do their best to use social to make fans feel something.
February 17, 2015Your Job Is To Get People Into The Story
There's no doubt one of the many challenges for brands today is reaching the younger end of the audience. In the social space, Millennials and Gen Zers don't operate in the same way as older generations. They have grown up armed with smartphones, making them very much ...
February 10, 2015Why You Want To Always Be 'On'
If you spend time on any social platform -- especially during live events -- you know the great snark that plays out in real time. There was plenty of it during the Grammys, like poking fun at Rihanna's dress. You'll see her big puffy pink dress in the front row ...
February 3, 2015Dismissing Twitter Misses The Big Picture
Twitter may be the most interesting of the social platforms. The real-time network offers all of us the opportunity to serve fans and communities, disseminate information - without barriers - to a wider base instantly, and maybe even get discovered by a new audience ...
January 27, 2015To Be Truly Unique, You Need A Truly Differentiated Human Touch
Change is the one thing we can count on in our lives, personally and professionally. And even though we all know that (or should), it doesn't help in the moment we experience it. Last week, Jimmy Ray and Jen, the longtime morning show at WGH (The Eagle)/Virginia Beach, ...
January 20, 2015The Danger Of Walking Around With 'Live Mics'
There's nothing like the NFL Playoff season to serve as a reminder of social incivility. The lack of discipline among sports fans in the social space isn't anything new but the level of viciousness continues to shock me. It's as if everyone has given themselves ...
January 13, 2015In Many Ways, Social Is The Entry Point To You
With nearly every school in and around metro Detroit closing last week due to sub-zero wind chills, there was one school that declined to call it a "snow day." That school happened to be West Bloomfield High School, where my daughter attends. It was a lesson learned in ...
Understanding what it takes to build and sustain an active social fan base is critical as the space grows and becomes an even bigger part of people's lives. Self-involved, mediocre social communication is as brand erosive as a bad break. Over time, the audience becomes ...
This past summer, many of us saw videos from the ALS Ice Bucket Challenge flood our Facebook news Feeds. And many of us personally participated in the phenomenon. The Ice Bucket Challenge was started by Pete Frates, a former Division I college athlete that has been ...
November 25, 2014What Your Audience Is Doing When They're Not Listening To You
Your audience is likely listening to your station every day. They rely on you to keep them company while they work, and when they drive. They trust you'll curate the best music, and keep them informed on local and national news stories. We also know they are getting ...