July 28, 2015Twitter Is The Metric Of Emotional Response
Because it's important to pay attention to what people are talking about, I keep my eye on Twitter throughout the day and night.
And anytime radio is trending -- I take note. Monday night, I saw a radio station trending nationwide:
I've blocked the identity because this isn't about calling anyone out.
This is about lessons learned.
When I clicked the trend (the station's name) from the Top 10 list to see why the station was trending, it wasn't good. It sounded like the station had been teasing the audience about playing an exclusive, unreleased track -- for hours.
And that tactic clearly backfired:
Radio colleagues that did not attend the 40th anniversary of The Conclave last week have been asking how it went. While inspirational, informative, and interesting are among the sentiments that apply, it's not easy to capture the spirit of what it's like to truly be ...
The 'power of now' has become a larger part of the discussions many of us are having that work in the social space. And as I participate in summit panels and conference conversations, it always leads me back to radio. I wonder just how much understanding there is in ...
In a move to ensure the Facebook experience stays fun and fresh for his 890 million daily active users, Mark Zuckerberg recently talked about how they have made even more changes to his algorithm - the code that dictates what people see in their News Feeds. To drill it ...
Understanding what your audience is doing when they're not listening to you is critical as we look for ways to stand out. And while video has always been an effective part of any brands content strategy, consumption is exploding. 4 billion videos are viewed on ...
June 2, 2015All Visual, All The Time
As we have watched the rise of apps like Instagram and Snapchat in the past year, you could easily come to the conclusion that social communication is now visual. But there's nothing like great research confirming your hunch. And that came last week when Venture ...
May 26, 2015Seek First To Understand, Then To Be Understood
If you're a fan of the late Stephen Covey's work, you will recognize that the title of this week's Merge is the fifth habit Covey teaches in his famed book, 7 Habits Of Highly Effective People. And as it relates to the social space, it couldn't be a more fitting piece ...
May 12, 2015Everything I Know About Social Media And Radio
There was a piece in the 'New York Times,' written by Margaret Sullivan, that made me think of our great industry -- and how we should have a list just like this pinned on every door we enter. Sullivan was teaching a class called "Audience and Engagement," which had to ...
May 5, 2015It's All About Paying Attention
As you know, I talk a lot about the "A" word - acknowledgment. As I studied the social space early on, it became clear that social media wasn't about selling people, directing them on what to do; pushing our agenda on them. The heart of social is service - personalized ...
April 27, 2015The Social Highlight Reel From #WWRS2015
Many radio colleagues that weren't able to attend the fifth annual Worldwide Radio Summit last week have been asking how it went. While educational and interesting are among the sentiments that apply, it's not easy to capture the spirit of what it's like to truly be ...