10 Questions with ... Marc "Mookie" Kaczor
March 26, 2013
BRIEF CAREER SYNOPSIS:
Got a full-time job as a traffic reporter for Clear Channel San Diego shortly after college. Became Hilary's afternoon traffic reporter on 91X. Then rocked 91X middays for two years and saw the station change hands in ownership several times. Landed at Radio Sophie to do nights and a specialty show. Joined FM 94/9 for weekends at the same time KX 93.5 offered me the job.
1. How did you become interested in radio?
I moved to San Diego shortly after high school, took some classes in community college for sports broadcasting and that's when the music bug bit me. San Diego had been the only market I've worked in until KX 93.5 launched a few months ago.
2. What led you to KX 93.5?
The job was posted on AllAccess.com. The ad mentioned an indie start-up station in Southern California looking to build a team/hire a staff. It was very vague.
3. What do you love most about your job?
Our LPFM has been on the air since October 2012 and I think we're already extremely relevant when it comes to new music and what we do for artists. Another great thing is our studio space... we've got a great view of the Pacific Ocean on one side and PCH on the other.
4. What makes KX 93.5 stand out from other Alternative stations?
We're not afraid to play whatever is hot in alternative music. We'll also rip into a Rolling Stones B-side, new wave tracks and those independent artists who normally wouldn't get exposure on terrestrial radio. Our listener-supported station needs all the help we can get. We're officially a 501c3 not for profit organization.
5. What is most important you when championing new music for the station?
We want the labels to know they can come to us to generate rad content for their artists. There's only so much KROQ or Clear Channel can do. I LOVE helping to generate a buzz for new artists. Those artists who are independently performing, writing, and promoting their stuff seem to be ahead of the curve.
6. How much new music are you playing as a Generational Alt Rock station from the '60s to now?
We've morphed into a radio station geared towards music discovery. We're still trying to get the right formula. We coined the term "Generational Alt Rock."
7. Tell us about your King Of The Beach feature?
Clicks = Dollars so I like the idea of driving listeners to our webpage. The "King Of The Beach" feature is a musical challenge. Listeners are encouraged to vote for their favorite song online. Click click click! And yeah, we use the Wavves "King Of The Beach" tune as our theme song to the challenge. The winner lives on to fight another day.
8. What is your biggest challenge between two Alt stations in L.A. and San Diego?
The good thing is we're just earshot from both towns, so we're able to choose from a great pool of musical talent for in-studio sessions.
9. Fill in the blank: I can't make it through the day without _________?
Checking e-mails. I'm addicted to e-mails. Coffee too.
10. What would surprise people most about you?
I really wanted to be the next Vin Scully. Grew up going to Dodger and Laker games.
What are your hobbies?
Fitness and Craft beer.
Last non-industry job?
Folding towels at the gym. Gross.
First record ever purchased?
Can't remember. It was definitely a cassette single though. Something questionable. Something grungy.
Parents took me a doo-wop revival show at the Universal Amphitheatre. That was my first concert.
Favorite band of all-time?
Richard Hell And The Voidoids (just kidding, but seriously).