10 Questions with ... Robin Roth
April 30, 2013
BRIEF CAREER SYNOPSIS:
Somewhere along the line, while working at the UCSD radio station, KSDT, someone told me I had a pretty good set of pipes and I should explore those options. I had never even thought of becoming a disc jockey. Sure, I had won an occasional contest when I was younger and even got on the radio, but I never thought...hey, I can do that!! One thing led to another and a few months after graduating I was hired into the professional world of radio at 92.5 in San Diego. Boy, it sure was different than college. There were even rules to follow! It took a while to acclimate to the new lifestyle, but I managed to persevere. Then I saw an ad in one of the trade magazines (that was before ads were online) that 91X was looking for a full-time on-air personality. I jumped at the chance and ended up being on-air for almost 19 years. Then a full-time on-air position called my name at Rock 105.3 and I was there for a little over three years. Then I got one of the best phone calls of my life. 91X asking me back to work on the air full-time again. A year and a half later I was promoted to Music Director. In addition to my work at 91X, I am a club promoter and DJ, plus I blog and host for NBC's SoundDiego.
1. What stands out the most from when you first started working at 91X in 1986?
The importance of social media and how we interact with the listeners. Oh yeah, and we don't have to cross the border anymore to go to work. That's pretty huge!
2. What has been your most defining moment at 91X?
Coming back to work for the station again in 2010. It was like coming home to my family.
3. What do you love most about your job?
Getting to work with a fantastic programming and promotions team every day. Christy Taylor is like the sister I never had. When you love what you do, it makes work so much fun.
4. What has been your biggest challenge taking on your role as music director?
Juggling my personal and professional life.
5. What is most important to you when championing new music for 91X?
Going with my gut and really pushing for things I love. It's all about balancing the sound of the songs on the station while knowing what is right for the listeners.
6. What part of your air shift do you love the most?
Interacting with listeners on the phone and through social media. Hearing and reading their stories of how they grew up with 91X and how their kids now listen to the station. I always get a kick out of hearing people say they listened to me in grade school, junior high and high school.
7. Who is your favorite air personality not on your staff and why do you like them?
Kat Corbett. She knows her audience and the music. I have great respect and admiration for her.
8. How are you using social networking?
I'm all over the place. Between Instagram, twitter, Facebook, foursquare, get glue and all the rest, I am pretty easy to stalk in San Diego. LOL!
9. What do you like best about living in San Diego?
We have the best of everything within a few hours drive...beaches, desert, mountains. Sometimes I take it for granted and then...reality check.
10. What would surprise people most about you?
I wear colors other than black.
When you're away from the station, what music are you listening to?
Industrial, EBM, Synth and Future Pop, Ethereal, Darkwave, Britpop, Electro and other music to spin at my club nights.