10 Questions with ... Dylan Sosa
June 4, 2013
BRIEF CAREER SYNOPSIS:
I have only been in the industry for about a year but have been very fortunate to have learned from some amazing industry folks as well as be a part of and work closely with Coheed And Cambria, Nahko And Medicine For The People, and Stars In Stereo.
1. How did you become interested in the record business?
I always dreamed of throwing music festivals in high school and at 18 I started promoting, booking, and marketing my own electronic music shows (raves.. let's be real) in my hometown. I learned it was just as easy to make money on a show as it was to lose even more money on the following show. I never really planned on working in the record industry. I just happened to meet the right person at the right time and because I was affiliated with the electronic music scene was offered an opportunity to try something new in the record space. I quit my job at the time, soaked up a lot of information over the past year, and wa-la here I am today. Growing up I always felt I connected and was stimulated most by talking to musicians, artists, and creative people so I was excited at the thought of having a job allowed me to be surrounded by those people every day.
2. What led you to Hundred Handed?
My mentor and friend Craig Aaronson whom I truly look up to and respect asked me to come work with him and be part of a new venture. The culture and vision he was trying to build for the company matched up perfectly with my ideas and what I wanted to do and create. It also offered me a lot of freedom to develop myself without any limitations.
3. Tell us about the launch of Hundred Handed and what everyone needs to know about the company?
Hundred Handed became an official company March of this year. It consists of three employees: Craig Aaronson who is the head of the company, Curtis Scoville who is an extremely gifted creative and graphic designer who handles all brand management as well as online and social marketing, and myself. We hire independent companies for press, radio, and other jobs that fit each individual artist best.
As a team we are a tight knit and very small group of people who are EXTREMELY passionate about the music we believe in and choose to work with. We constantly try to challenge ourselves to adapt to the fast paced and ever-shifting industry. Our team shares a common vision and we are driven to help build sustainable and long lasting careers for our artists.
As GM my role is to work with and be aware of what is going on at every part of the company. I help make sure things are running smoothly and moving along on production, marketing, radio, digital marketing, press, creative, visuals, budgeting, advertising, finances, distribution, and more.
4. What can we expect in 2013 from Hundred Handed?
We just released "Dark As Night" with Nahko And Medicine For The People, which is an absolute A+ album I highly recommend taking a listen and exploring the movement associated with MFTP. We are very much looking forward to having explosive growth on that album. We also are releasing a live audio deluxe package for Coheed And Cambria surrounding the UPROAR Festival with Alice In Chains and Jane's Addiction in August. Our other artist, Stars In Stereo has an amazing non-top tour schedule this summer and are winning fans and building their fan base at each show.
We are really digging in to develop, innovate, explore, and expand the way we distribute music to fans as well as connect with them on a deeper more personal level for our artists then what has been traditionally been done. We have a lot of pretty neat ideas that I'd like to see executed over the next year.
5. What may surprise people the most to learn about the label?
How mobile we are with our work. Seriously ... we hop zip codes multiple times a day and will set up shop wherever there is free Wi-Fi.
6. What do you love most about your job?
Waking up every day truly excited for the opportunities and journeys this job has provided for me as well as working with some of the most creative and talented people out of any industry.
7. How are you using social media as a promotion tool for the label and artists you are promoting?
I firmly believe that to thrive in today's market place people need to understand the relationship of where technology and music intersect. Social Media provides labels and artists an opportunity to pipe line information directly to fans. There is no other avenue of connecting with fans other than a live experience or on social medias. I admire electronic DJs and producers because they truly understand and harness the power of social media in a DIY fashion and have leveraged it to create extraordinary careers for themselves. There isn't much of a secret behind it besides creating great and consistent content that causes fan interaction and engagement. Hopefully from that fan interaction you get some free word of mouth marketing.
8. What would surprise people the most about you?
I'm not even old enough to buy a beer yet. Also I do a pretty good over exaggerated Anthony Kiedis impression that only comes out at the most appropriate times.
9. Fill in the blank: I can't make it through the day without _______?
10. What are you most passionate about?
Good question. I would say I am truly passionate about learning. Whether it be about business, history, others experiences, cultures... I really just like to listen to others and somehow apply what they've taught me to some part of my life.
What are your hobbies?
Mountain biking in the Santa Monica Mountains, pickup basketball, snowboarding, cooking, and looking up cool places to eat on yelp.
Last non-industry job?
Working the grave yard shift as a truck boss for a freeway construction company on the 101, 5, 14, and Bakersfield freeways (miserable, miserable job!!!)
First record ever purchased?
311 - Blue
I really can't remember my first concert. I think it was Less Then Jake and I skanked the night away for the first time with some good friends. Had one of the best times of my life.
Favorite band of all-time?
TOOL. I have a spiritual side to myself and I'd like to think TOOL influenced me to try and think for myself and really question the ideas and values people try and push upon you every single day. Oh yeah... And to turn off the TV!