10 Questions with ... Paul Fletcher
April 26, 2016
BRIEF CAREER SYNOPSIS:
Started things off at the legendary (if nothing else it's legendary in my mind) KEGE "93.7 The Edge" in 1996. First fulltime gig at Radio One Networks (which turned Waitt Radio Networks then Dial Global now Westwood One) to KAZR/Des Moines, and KQKQ/ Omaha. Now back in Minneapolis at KTCZ (Cities97) along with Alt 93.3.
1. What led to you becoming PD of ALT 93.3?
Basically, just taking it off someone else's plate. Haha. That's the truth. My OM knows it's a passion of mine, also, and maybe thought I was ready for the challenge.
2. What is it about the Alternative format that you love so much?
It's so second nature to me it's tough to answer. I guess I just love the discovery aspect. Working closely with artists/bands and, hopefully, breaking new stuff. I also feel like as much as our industry and medium have changed, the spirit of this format hasn't. It still feels pretty independent even when owned by a giant.
3. Give us the 411 on ALT 93.3?
Well, it's not the most massive signal but we, of course, have the luxury of the incredible iHeartRadio platform which makes us crystal clear worldwide. I feel like we'll be a pretty true/real alternative in the market backed by a bunch of passionate music people.
4. What makes the station unique?
I'm still figuring out exactly what makes us unique. I would say going forward what will make us unique is our passion for new music and breaking bands, along with a healthy disregard for rules. We aren't really going to embrace what we "should do". I also have a lot of plans for specialty platforms and features that will separate us. We are going to be different.
5. What do you love most about working for iHeartMedia?
The people, first and foremost. Our building is incredible. I truly can't believe I work beside some of the people I work beside. And the freedom. Everyone is so self-sufficient. We know our jobs and our roles and iHM lets us go do that.
6. What is your favorite part of your job?
I'm going to get very specific. It's that moment you hear a song and you're blown away. That desire washes over you where you feel like you HAVE to get this on the air NOW. I love that.
7. What is the one truth that has held constant throughout your career?
Hamm. I think that I'm just me. I've worked different formats. Different roles. Gone through being a fairly crazy concert going 20 something to a husband and father. I've done this in multiple cities but I've always just been me. Just trying to be genuine to the listener (whether on-air or in programming). Many have insanely brilliant bits and shtick or have a good amount of celebrity and mystery to them. I think I'm just a regular dude people can relate to. So I just try to stick to that and I think that's been constant through all the changes listed above.
8. Fill in the blank: I can't make it through the day without _________?
A smile from my daughter and holding her hand. She's my greatest achievement. WOW, that wasn't very ALT of me. I mean... Pearl Jam.
9. What excited you most about returning to your hometown?
Just that. Returning to my hometown. Minnesota is a unique place. We can be a bit provincial but I think its just cuz we love this place so much. I was in Omaha for 10 years. I'd go back there in a heartbeat, if I couldn't be here, great town, but I just gel with the mindset and culture of Minnesota. It's the greatest fly over country in our land. :)
10. Why did decide to abandon "Polychronopolis" when you joined Cities 97 a few years ago?
Cities97 is a very earnest and transparent radio station. Both in the days of Triple A and now as the unique Modern-ish-Hot-ish AC with Alt/AAA sensibilities station. So Polychronopolis just didn't fit.
What are you most passionate about?
My daughter and wife, family, Pearl Jam, and Hockey.
What has been the biggest change in your life since becoming a father?
Everything. What hasn't changed? Ha-ha. My internal clock. My mindset. The way I look at the world. How I conduct myself. Everything. Ugh. Even my taste in movies. What?! Zootopia was AWESOME.
What music do you enjoy listening to in your spare time?
Pearl Jam and Beach Boys (can't wait for Brian Wilson, front row, in October). Currently REALLY digging Foals. They should own this format. Current singles from Biffy Clyro, The Kills, X Ambassadors, Cage The Elephant, Blue October, The Record Company, Holy White Hounds and how was "I'm So Sorry" by Imagine Dragons not a smash?!?!?