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The Future of Radio is Between the Songs
September 13, 2011
Have an opinion? Add your comment below. Southern Cross Austereo's Craig Bruce (sca.com.au) talks to Mark Ramsey (markramseymedia.com) about the future of radio in the US and abroad. We discuss: Are listeners less engaged in radio than they used to be? What will be the impact of pure-plays like Pandora or Spotify on radio? Why can't we find and nurture fresh talent? The very definition of radio is the problem, Mark argues. Nowadays we are all in the media business - and more specifically in the idea business.
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Are listeners less engaged in radio than they used to be?
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