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Don't target PPM Devices, Target People
September 27, 2011
Have an opinion? Add your comment below. Radio is naturally obsessed with PPM because PPM is the arbiter of ratings. But PPM devices are just gadgets. They don't choose what radio to listen to, people do. Mark Ramsey (markramseymedia.com) argues that we should spend more time focusing on people and less time focusing on PPM and how to play the PPM game.
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PPM devices are just gadgets. They don't choose what radio to listen to, people do.
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