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Radio's Crisis of Why
October 18, 2011
Have an opinion? Add your comment below. Why does your station exist? Why should your audience care? Why do you come to work every day? Too many broadcasters have a crisis of why, says Mark Ramsey (markramseymedia.com). If your why is to get ratings or to make budget, that's a thin form of inspiration that will attract no listener.
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Why does your station exist? Why should your audience care?
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