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We don't feel like we're a Radio Station
November 8, 2011
Have an opinion? Add your comment below. That's how KCRW (kcrw.com) General Manager Jennifer Ferro described her station. You can limit yourself by your delivery mechanism, says Jennifer. In this conversation with Mark Ramsey (markramseymedia.com) Jennier shines light on the strategies that guide the legendary KCRW and introduces the thinking behind KCRW's groundbreaking new iPad app, Music Mine.
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Radio is the method of delivery - it's not the content.
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