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How to make Listener and DJ Relationships Interactive - and Social
January 31, 2012
Have an opinion? Add your comment below. Whats the point of being a local station if local DJs aren't interacting with local consumers? What if your listeners could interact directly with DJs via mobile devices - and audio - going well beyond a typical Facebook page or TXT message? That's the premise of what Zambig (zambig.com) offers. Zambig has created tools designed to enable interaction between listeners and DJs and to take those interactions social - with audio. Mark Ramsey (markramseymedia.com) talks to Blair and Cordell Giesen of Zambig about what their application does and why it matters in the larger picture of social media, interactivity, and monetization of radios consumer/advertiser relationships.
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Create a level of interaction beyond the confines of your radio station.
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