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CBS Radio's Dan Mason on Radio's Brands and its Digital Future
April 10, 2012
Have an opinion? Add your comment below. Mark Ramsey (markramseymedia.com) talks with CBS Radio CEO Dan Mason (cbsradio.com) about the importance of whats between the songs on CBS stations and how CBS is leveraging its relationships between consumers and advertisers on the local digital front. This is a great perspective on radios future from one of the industry's leading broadcasters.
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"It's all about what's between the lines."
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