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Brands = Media
October 2, 2012
Have an opinion? Add your comment below. One of the greatest challenges for ALL traditional media - radio, TV, and print - is what I'm calling the "mediacizing of brands." As our client brands create content via media these brands BECOME media, and as brands become media we have to ask: Where does that leave traditional media brands? Will big brands need radio when they are their own media and can create their own content? A big challenge for the future of media. From Mark Ramsey (markramseymedia.com).
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Bring the ability to create media to brands!
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