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What is the "Value" of your Radio Brand?
November 6, 2012
Have an opinion? Add your comment below. Mark Ramsey (markramseymedia.com) talks with Branding expert Tom Asacker (tomasacker.com) about what "value" means for radio and how to provide more of it to our audiences. A highlight from the 2012 Public Radio Program Directors' Conference (prpd.org) in Las Vegas.
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People don't stay loyal to marketplace relationships.
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