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Use Social Media to Create Impact for your Radio Brand
January 2, 2013
Have an opinion? Add your comment below. How do you most effectively use social media to drive impact? That's the broad theme of the terrific new book, The Dragonfly Effect (dragonflyeffect.com), by Andy Smith and Jennifer Aaker. The key principles: Focus your goal, gain attention, engage others, and take action. Mark Ramsey (markramseymedia.com) talks to Andy about how to put these principles to work for broadcasters.
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Find the meaning in what you do.
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