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hivio 2013: Mike Hodges Shares Newspaper Lessons for Radio Broadcasters
August 27, 2013
Have an opinion? Add your comment below. Mike Hodges is the President and COO at U-T San Diego, formerly The San Diego Union-Tribune, and he is spearheading the transformation of the company to a fully integrated media organization. The degree to which local newspaper companies have evolved to meet fast-changing times is jaw-dropping, and U-T San Diego as at the forefront of that transition. Mike had tons of lessons for broadcasters to take away from his experience as a digital guy now at the helm of one of the largest local media companies in Southern California. Among the questions he answered: What is a “newspaper company†today, and what lessons does that have for any local market media company? How would you describe the digital strategy for the brand – it’s not just putting the news online? What investments did the brand have to make, and how did you figure out what the right investments were? You provide space for people to try new things – even if they fail. How can you justify that in these times where everything is judged through the lens of short-term profitability? How do you build a team in these fast-changing times? How important is it to hire from outside the industry? Increasingly UTSanDiego is in the business of creating content specifically for advertisers. Can you talk about that? One of your initiatives is a Rewards program. Can you describe that and why it matters to your larger goal? Where do you see UTSanDiego in three years? What is it doing for consumers and for clients? This was one of the most popular Q&A's from hivio 2013, the radio ideas festival.
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How do you leverage your assets?
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