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Area 51
By Mark Ramsey
President, Mark Ramsey Media
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How to Respond to Shrinking Radio Usage
October 29, 2013
Recently Mark shared some stats from Arbitron/Nielsen indicating that listenership to radio in the 30 PPM markets has declined by more than 13% over the past three years. This is the story of how the industry reacted - or didn't react - to the news. It's also the story of how we SHOULD react. From Mark Ramsey (markramseymedia.com).
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"Until you see your nose floating in your breakfast cereal, you can't act accordingly."
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