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Area 51
By Mark Ramsey
President, Mark Ramsey Media
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A New Tool to Make Audio Advertising Interactive - XAPPmedia
June 13, 2014
Mark Ramsey (markramseymedia.com) talks to Pat Higbie, CEO of XAPPmedia (xappmedia.com), an exciting new company that provides an interactive audio advertising service enabling audio app consumers to connect directly with brands through voice and drive instant conversions for advertisers while increasing yield on audio app publisher's ad inventory. Must watch for radio broadcasters and others in the audio entertainment and information space.
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