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Area 51
By Mark Ramsey
President, Mark Ramsey Media
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Tracy Johnson on How to Develop Morning Radio Superstars
April 19, 2011
Mark Ramsey (markramseymedia.com) talks to Tracy Johnson (tjohnsonmedia.com), author of the new book "Morning Radio Revisited: A Guide to Developing On-Air Superstars." Tracy knows more about coaching morning radio talent than just about anybody, and in this conversation we cover some of the basics on how to understand and target an audience, how to appeal to them, the importance of connection on an emotional level, and more. This is must-view content for a morning show looking to improve.
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