In-Tab
Sample Performance by Demographic
Designated
Delivery Index (DDI)
May
2009 PPM survey month (April 30, 2009-May 27, 2009)
Rank |
Market |
Persons
6+ |
Persons
18-54 |
|
15-market
average |
103 |
97 |
1 |
|
103 |
95 |
2 |
|
105 |
100 |
3 |
|
99 |
87 |
4 |
|
98 |
88 |
5 |
Dallas-Ft.
Worth |
109 |
99 |
6 |
|
117 |
114 |
7 |
|
105 |
95 |
8 |
|
97 |
100 |
9 |
|
102 |
101 |
10 |
|
100 |
97 |
11 |
|
110 |
101 |
19 |
Nassau-Suffolk |
92 |
91 |
26 |
Riverside-San
Bernardino |
108 |
100 |
35 |
|
100 |
95 |
38 |
Middlesex-Somerset-Union |
95 |
89 |
Designated
Delivery Index (DDI)
May
2009 PPM survey month (April 30, 2009-May 27, 2009)
Rank |
Market |
Black
6+ |
Hispanic
6+ |
|
15-market
average |
102 |
113 |
1 |
|
103 |
117 |
2 |
|
99 |
122 |
3 |
|
100 |
107 |
4 |
|
100 |
123 |
5 |
Dallas-Ft.
Worth |
96 |
111 |
6 |
|
120 |
117 |
7 |
|
106 |
– |
8 |
|
100 |
– |
9 |
|
94 |
104 |
10 |
|
– |
– |
11 |
|
102 |
– |
19 |
Nassau-Suffolk |
– |
– |
26 |
Riverside-San
Bernardino |
– |
111 |
35 |
|
– |
145 |
38 |
Middlesex-Somerset-Union |
105 |
100 |
Designated
Delivery Index (DDI)
May
2009 PPM survey month (April 30, 2009-May 27, 2009)
Rank
|
Market
|
Persons
18-34
|
Black
18-34
|
Hispanic
18-34
|
|
15-market
average
|
89
|
84
|
101
|
1
|
|
89
|
78
|
106
|
2
|
|
89
|
75
|
102
|
3
|
|
77
|
73
|
91
|
4
|
|
91
|
95
|
137
|
5
|
Dallas-Ft.
Worth
|
91
|
66
|
101
|
6
|
|
110
|
121
|
114
|
7
|
|
88
|
86
|
–
|
8
|
|
92
|
85
|
–
|
9
|
|
85
|
82
|
94
|
10
|
|
93
|
–
|
–
|
11
|
|
85
|
59
|
–
|
19
|
Nassau-Suffolk
|
84
|
–
|
69
|
26
|
Riverside-San
Bernardino
|
82
|
–
|
80
|
35
|
|
87
|
–
|
124
|
38
|
Middlesex-Somerset-Union
|
87
|
99
|
91
|
Hispanic
Persons 6+ Sample Performance by language
preference
Designated
Delivery Index (DDI)
May
2009 PPM survey month (April 30, 2009-May 27, 2009)
Rank |
Market |
Spanish
Dominant |
English
Dominant |
|
8-market
average |
132 |
106 |
1 |
|
113 |
122 |
2 |
|
150 |
92 |
3 |
|
116 |
95 |
4 |
|
160 |
87 |
5 |
Dallas-Ft.
Worth |
121 |
95 |
6 |
|
117 |
118 |
7 |
|
– |
– |
8 |
|
– |
– |
9 |
|
– |
– |
10 |
|
– |
– |
11 |
|
– |
– |
19 |
Nassau-Suffolk |
– |
– |
26 |
Riverside-San
Bernardino |
114 |
109 |
35 |
|
168 |
126 |
38 |
Middlesex-Somerset-Union |
– |
– |
“Year
Two+” PPM Market Performance
Designated
Delivery Index (DDI)
13
PPM survey-month rolling average: June 2008–May 2009
Demographic |
“Year
Two+” |
June
08-May 09 Average | ||
Guarantee |
Benchmark |
|
| |
Persons
6+ |
– |
100 |
105 |
103 |
Persons
18-54 |
90 |
– |
106 |
103 |
Persons
18-34 |
– |
80 |
98 |
96 |
Black
Persons 18-34 |
– |
80 |
102 |
101 |
Hispanic
Persons 18-34 |
– |
80 |
** |
102 |
Other
18-34 |
|
80 |
96 |
84 |
Average
Daily In-Tab Rates
14
PPM Currency Markets
May
2009 PPM survey month (April 30, 2009-May 27, 2009)
|
Persons
6+
|
Persons
6+
|
Persons
18-34
|
Black
18-34
|
Hispanic
18-34
|
Other
18-34
|
`
|
May
|
Avg.
to date
|
Avg.
to date
|
Avg.
to date
|
Avg.
to date
|
Avg.
to date
|
Benchmark
|
|
75%
|
70%
|
70%
|
70%
|
70%
|
Average
|
75%
|
77%
|
71%
|
66%
|
72%
|
71%
|
|
76%
|
79%
|
71%
|
68%
|
72%
|
71%
|
|
76%
|
80%
|
75%
|
68%
|
76%
|
73%
|
|
76%
|
80%
|
73%
|
64%
|
78%
|
73%
|
San
Fran Core
|
75%
|
78%
|
72%
|
68%
|
73%
|
72%
|
|
74%
|
76%
|
72%
|
67%
|
76%
|
70%
|
|
74%
|
73%
|
66%
|
62%
|
68%
|
66%
|
|
73%
|
75%
|
69%
|
67%
|
78%
|
69%
|
|
72%
|
75%
|
68%
|
64%
|
71%
|
68%
|
|
74%
|
74%
|
66%
|
62%
|
67%
|
69%
|
|
73%
|
75%
|
69%
|
67%
|
68%
|
69%
|
|
76%
|
79%
|
71%
|
61%
|
n/a
|
74%
|
Middlesex-Somerset-Union
|
76%
|
81%
|
73%
|
72%
|
67%
|
76%
|
|
77%
|
80%
|
74%
|
75%
|
74%
|
73%
|
|
76%
|
78%
|
72%
|
n/a
|
72%
|
73%
|
Nassau-Suffolk
|
76%
|
79%
|
69%
|
66%
|
70%
|
69%
|
Sample
Performance Indicator (SPI)
Average
Daily Persons 6+
May
2009 PPM survey month (April 30, 2009-May 27, 2009)
Rank |
Market |
May 2009 |
|
15-market
average |
19.4% |
1 |
NY (Total Metro) |
16.3% |
2 |
|
20.0% |
3 |
|
20.4% |
4 |
SF (Total Metro) |
17.4% |
5 |
|
22.6% |
6 |
|
20.1% |
7 |
|
20.2% |
8 |
|
18.8% |
9 |
|
20.7% |
10 |
|
17.9% |
11 |
|
23.7% |
19 |
Nassau-Suffolk |
15.7% |
26 |
Riverside-San
Bernardino |
23.5% |
35 |
|
16.4% |
38 |
Middlesex-Somerset-Union |
17.2% |
About
SPI
(Sample
Performance Indicator) SPI is a longitudinal measure that is used as a proxy
for response metrics in electronic
media panels for radio and television. For PPM, the average daily persons SPI
each month is a key performance metric that shows what percent of total persons
in the original, pre-designated random sample of persons selected for a PPM
panel were in the panel and actually cooperated by wearing their meter for at
least eight hours on a given day. Each of the 28 days in a PPM survey has an SPI
metric, which is averaged for the reporting period.
About
Designated Delivery Index
Designated
Delivery Index or DDI is the actual sample size for a given demographic divided
by the target sample size for the demographic (multiplied by 100). A DDI of 100
means that Arbitron achieved its sample target; a DDI of greater than 100 means
that Arbitron exceeded its sample goal.
Arbitron
“weights” its sample by age, sex, geography, race, ethnicity and language
preference so that a demographic segment contributes to the tabulation of the
audience estimates in the same proportion as the composition of the market.
Demographics that are below a DDI of 100 are “weighted up” to the sample target
and vice versa.
About
the Portable People Meter
The
Arbitron Portable People MeterTM system uses a passive audience
measurement device – about the size of a small cell phone – to track consumer
exposure to media and entertainment, including broadcast, cable and satellite
television; terrestrial, satellite and online radio as well as cinema
advertising and many types of place-based electronic media. Carried throughout
the day by randomly selected survey participants, the PPMTM device
can track when and where they watch television, listen to radio as well as how
they interact with other forms of media and entertainment.
The
PPM detects inaudible codes embedded in the audio portion of media and
entertainment content delivered by broadcasters, content providers and
distributors. At the end of the day, the meter is placed in a docking station
that extracts the codes and sends them to a central computer. The PPM is
equipped with a motion sensor, a patented quality control feature unique to the
system, which allows Arbitron to confirm the compliance of the PPM survey
participants every day.
About
Arbitron
Arbitron
Inc. (NYSE: ARB) is a media and marketing research firm serving the media –
radio, television, cable, online radio and out-of-home – as well as advertisers
and advertising agencies. Arbitron’s core businesses are measuring network and
local market radio audiences across the
Arbitron’s
headquarters and its world-renowned research and technology organizations are
located in
###
Portable People MeterTM and PPMTM are marks of Arbitron Inc.
PPM ratings are based on audience estimates and are the opinion of
Arbitron and should not be relied on for precise accuracy or precise
representativeness of a demographic or radio
market.
Arbitron
Forward-Looking
Statements
Statements
in this release that are not strictly historical, including the statements
regarding expectations for 2009 and any other statements regarding events or
developments that we believe or anticipate will or may occur in the future, may
be "forward-looking" statements. There are a number of important factors that
could cause actual events to differ materially from those suggested or indicated
by such forward-looking statements. These factors include, among other things,
the current global economic recession and the upheaval in the credit markets and
financial services industry, competition, our ability to develop and
successfully market new products and technologies, our ability to successfully
commercialize our Portable People MeterTM service, the growth rates and cyclicality
of markets we serve, our ability to expand our business in new markets, our
ability to successfully identify, consummate and integrate appropriate
acquisitions, the impact of increased costs of data collection including a trend
toward increasing incidence of cell phone-only households, litigation and other
contingent liabilities including intellectual property matters, our compliance
with applicable laws and regulations and changes in applicable laws and
regulations, our ability to achieve projected efficiencies, cost reductions,
sales growth and earnings, and international economic, political, legal and
business factors. Additional
information regarding the factors that may cause actual results to differ
materially from these forward-looking statements is available in our SEC
filings, including our 2008 Annual Report on Form 10-K. These forward-looking
statements speak only as of the date of this release and the Company does not
assume any obligation to update any forward-looking
statement.
[1] The May 2009 survey includes the Memorial Day