Monday-Sunday, 6:00am-Midnight

Philadelphia Radio Metro March 2007

 

 

Persons 6+

Adults 25-54

Persons Using Radio(AQH rating)

Weekly Time Spent Listening
(hh:mm)

Weekly Cume

Rating

Daily Cume

Rating

Persons Using Radio (AQH rating)

All Persons

9.1

11:30

96.3

72.1

10.3

Black Persons

9.4

12:00

96.3

70.4

11.5

Other Persons

9.1

11:30

96.3

72.8

10.2

Hispanic Persons

8.6

11:00

95.9

69.2

7.6

 

Average Quarter-Hour Audience Composition by Employment Status

Philadelphia Radio Metro Survey Area
Monday-Friday 6:00a.m. – 7:00p.m.

 

 

 

PPM AQH
(March 2007)

Diary AQH

(2006)

Population
Persons 18+

Persons 18+

Employed FT

64%

60%

52%

Not Employed

23%

25%

34%

Black Persons 18+

Employed FT

69%

56%

54%

Not Employed

19%

30%

34%

Other Persons 18+

Employed FT

64%

62%

53%

Not Employed

24%

23%

31%

FT=Full Time. For clarity, the table does not include Employed Part Time.

 

 

Average Quarter-Hour Audience Composition

Philadelphia Radio Metro, March 2007
Monday-Sunday 6AM - Midnight
Persons 6+

 

Example station by format

Composition

Black

Hispanic

Other

Urban Contemporary

AQH %

86.1

4.6

9.3

Spanish Tropical

AQH %

5.6

86.7

7.8

Pop Contemporary Hits

AQH %

12.3

6.8

80.8

 

Example station by format

Composition

Men

Women

Classic Rock

AQH %

68.5

32.1

All Sports

AQH %

81.5

18.5

Hot Adult Contemporary

AQH %

33.3

66.7

 

 

Average Weekly and Daily Turnover

Philadelphia Radio Metro Survey Area

March 2007

 

 

Monday-Sunday 6A-Mid

Monday-Friday 6A-10A

 

Avg. Weekly Turnover

Avg. Daily Turnover

Avg. Weekly Turnover

Avg. Daily Turnover

Person 6+

10.5

7.9

6.1

3.9

Hispanic 6+

11.1

8.0

7.7

4.3

Black 6+

10.3

7.5

5.9

3.7

Other 6+

10.6

8.0

6.0

4.0