|
Persons 6+ |
Adults 25-54 |
|||
Persons Using Radio(AQH rating) |
Weekly Time Spent Listening |
Weekly Cume Rating |
Daily Cume Rating |
Persons Using Radio (AQH rating) |
|
All Persons |
9.1 |
11:30 |
96.3 |
72.1 |
10.3 |
Black Persons |
9.4 |
12:00 |
96.3 |
70.4 |
11.5 |
Other Persons |
9.1 |
11:30 |
96.3 |
72.8 |
10.2 |
Hispanic Persons |
8.6 |
11:00 |
95.9 |
69.2 |
7.6 |
Average Quarter-Hour Audience Composition by Employment Status
Philadelphia Radio Metro Survey Area
Monday-Friday 6:00a.m. – 7:00p.m.
|
|
PPM AQH |
Diary AQH (2006) |
Population |
Persons 18+ |
Employed FT |
64% |
60% |
52% |
Not Employed |
23% |
25% |
34% |
|
Black Persons 18+ |
Employed FT |
69% |
56% |
54% |
Not Employed |
19% |
30% |
34% |
|
Other Persons 18+ |
Employed FT |
64% |
62% |
53% |
Not Employed |
24% |
23% |
31% |
FT=Full Time. For clarity, the table does not include Employed Part Time.
Average Quarter-Hour Audience Composition
Philadelphia Radio Metro, March 2007
Monday-Sunday 6AM - Midnight
Persons 6+
Example station by format |
Composition |
Black |
Hispanic |
Other |
Urban Contemporary |
AQH % |
86.1 |
4.6 |
9.3 |
Spanish Tropical |
AQH % |
5.6 |
86.7 |
7.8 |
Pop Contemporary Hits |
AQH % |
12.3 |
6.8 |
80.8 |
Example station by format |
Composition |
Men |
Women |
Classic Rock |
AQH % |
68.5 |
32.1 |
All Sports |
AQH % |
81.5 |
18.5 |
Hot Adult Contemporary |
AQH % |
33.3 |
66.7 |
Average Weekly and Daily Turnover
Philadelphia Radio Metro Survey Area
March 2007
|
Monday-Sunday 6A-Mid |
Monday-Friday 6A-10A |
||
|
Avg. Weekly Turnover |
Avg. Daily Turnover |
Avg. Weekly Turnover |
Avg. Daily Turnover |
Person 6+ |
10.5 |
7.9 |
6.1 |
3.9 |
Hispanic 6+ |
11.1 |
8.0 |
7.7 |
4.3 |
Black 6+ |
10.3 |
7.5 |
5.9 |
3.7 |
Other 6+ |
10.6 |
8.0 |
6.0 |
4.0 |