January 15, 2013
Keep your priorities straight, no matter what happens around the station or cluster, do not get lazy, and remember what brought you to the dance. At your core it's about passion and what you have accomplished through hard work. It's about self-motivation and staying on top of your skill set.
Don't become complacent and go through the motions. Every time the mic is on, it's show time. It's possible that one time might be the only time a listener hears you. To the best of your ability make each talking moment count. Radio listening is moment to moment.
I once had a student who was terrible working equipment but it never fazed him when he turned on the mic, there could have been a hurricane in the studio and he would have still performed like a champ. He was very focused on accomplishing his goal.
It's Called Commercial Radio
On the sitcom Frasier, there was an episode titled- "She's The Boss." The new station manager suggested changes for his show; marketing, t-shirts and giveaways, bus boards, theme shows, etc. Frasier balked, "I am not changing, and there is nothing you can do to me." His new boss immediately switched him from afternoons to the overnight show.
There is always room for improvement, go with the flow, you might even learn something, besides, it's management and programmings job to direct and yours to follow, if it doesn't work, it will probably change again anyway. Put your heart into it and do the best you can. It is okay to disagree, but not on the air, in other words, follow instructions.
Own and deliver it, Remember the purpose of commercial radio is profit, embrace change until it is changed again. Life is about evolving, if you don't like it, stop complaining and look for another job. However, realize eventually there will be things at your new place of employment not to your liking either. There are no utopias, learn to adjust.
I Know My Audience
My program director and I do not agree on some of the music we are playing. I am on the air every day and I think I have a better feel for what the audience wants to hear. What should I do?
It is okay to disagree off the air but never on the air. Go to your PD and have a friendly, private conversation with your thoughts and ideas. Be inquisitive and not confrontational. It is his/her job to direct and yours to follow. Learning your station's current music strategy will only add to your radio knowledge.