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Coaches Corner
Archives
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April 11, 2023
Radio Can Be Messy ...There is a saying, "I can make my own mistakes without any help, thank you." This is exactly what happened to an air personality who found herself stuck in the middle of a difficult situation. A fellow air talent disregarded procedures and tricked her into filling in for ...
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April 4, 2023
Brand Not Bland …Branding is the #1 difference between being a faceless voice and an up-and-coming air personality. This statement holds true regardless of the time of day a radio talent works on air. While many people may view Morning Drive as the pinnacle of opportunity, the truth is ...
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March 28, 2023
The Consultant Needed A Consult ...Sometimes we all need a little help. Even the best consultants occasionally need another perspective. There is no shame in asking for assistance. But shouldn't they already know how to handle any situation? The answer is no. They have special expertise, but don't have all ...
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March 21, 2023
Do You Hear Yourself? Aircheck/Demos …Enjoying what you do for a living or career is important. If your work doesn't provide a frequent dose of adrenalin, then it's a job. Whenever we do something we love, it's not work. The path to personal and work growth is in front of us, but sometimes it takes a while to ...
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March 14, 2023
Assumptions On Your Part ...All of us have had times when we're thinking one thing and it turns out to be something else entirely. As we get more life experience, we try to avoid making assumptions, but sometimes we still get caught up in it. Somewhere along the line most of us eventually learn to ...
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March 7, 2023
Play Music The Way It's Scheduled ...Everybody’s got an opinion, and that’s as it should be. But When it comes to commercial contemporary music radio, your opinion about the music should not interfere with the duties of your position. Here's a tune that air personalities will hear from time to ...
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February 28, 2023
Who’s Talking On The Radio …The whole discussion of AI (artificial intelligence) has many in a panic. Boys and girls, just because a restaurant puts cheesecake on the menu, it doesn’t mean everyone’s going to order a piece. It’s just another item added to the list. That’s the ...
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February 21, 2023
Handle It ..Radio Is Changing ...This is an egocentric business with lots of diverse personalities. The common thread that runs through it is the desire to succeed. No school can prepare anyone for the reality of "money radio," as I call it. Success still boils down to developing our skills, being ...
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February 14, 2023
Office Politics ..Survival Of The Fittest …It may sound simplistic, but the best way to keep growing and increasing your knowledge base is to keep a job. It’s about disciplining yourself. Many a job is lost because people talk too much, talk to the wrong people, or lack the ability to read situations. Too ...
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February 7, 2023
PPM Is A Problem For Younger Formats …There’s not a day goes by that someone from radio asks or complains about Nielsen Audios PPM (Portable People Meter). The person asking is usually a programmer of a younger targeted format. It's no secret that over the last year or so, that Top 40 Mainstream, Top 40 ...