Oh No, You Didn't!
May 5, 2015
Let's face it: Losing a radio gig is a lot like having your girlfriend dump you out of the blue. Often, you don't see it coming, and unless you did something directly to get fired, it's the equivalent of hearing, "It's not you ... It's me!" So, if you've been fired, downsized, budget cut, outsourced or replaced, you know that there is often personal pain involved. There is a lot to do, but more importantly, there is a lot NOT TO DO, as you plan your next move in the industry!
Do Not Listen To Your Station During Your Old Time Slot!
No matter who or what is occupying that broadcast, it will be the equivalent of seeing your ex with her new handsome boyfriend! Nobody has ever said, "I really love listening to the personality who replaced me!" Whether it is an out-of-state voicetrack, an automated show or another personality, he or she will never in your mind be half the talent you are! You will find yourself angry and resentful tuning in. Find a TV show to binge on during that shift.
Do Not Fantasize About Your Past!
Yes, 20 years ago you were at the top of the world. Your salary was six figures, not including the multiple talent fees and whatever else happened you don't recall. As you know, a lot has changed since the digital age took over. Salaries and pay rates may not seem what they used to be, and opportunities are fewer. If you still love the industry as much as you did decades ago, be realistic and open-minded as you plot your next move.
Do Not Be Lazy!
My first air shift in 2003 involved a 116-mile one-way commute. Yes, 116 miles. One way. My thought then was, "If I don't take this, somebody else will." The majority of my time spent on-air has involved lengthy commutes. As a father of two, I call the commute "my time!" Often, the best opportunities are not in your backyard, but just a small trip away.
Do Not Limit Yourself!
After about a decade of just being a Rock jock, I took a job in Hot AC. It turns out; I actually enjoy the format a lot! Expand your horizons and make yourself more hirable.
Do Not Say, "It's Not My Job!"
Your new position may require doing things that personalities at your previous job did not have to do. Well, that was then, this is now! Maybe, you don't feel like running the board for someone, editing a tape, etc. Get over yourself. You are back on your feet; don't let the past and your ego destroy what could be your next long-term radio home.
They say you haven't worked in radio unless you've suffered at least one setback. So, if you are truly married to this industry, eliminate the "DO NOTS" and learn to say, "I do!"