-
Consultant Tips
Archives
-
July 11, 2023
Vocal PunctuationImagine reading this article without punctuation. A solid wall of words strung together with no periods, question marks, or paragraphs would quickly make it difficult to comprehend what you’re reading. Radio and podcast talent who rattle off information, stories, ...
Read full article » Comment on this article -
July 6, 2023
Walk Away From Your Radio Station – Now!Years ago, I had the unique opportunity to coach both young teen football and baseball for several seasons. I was mentored by my brother, who had lots of coaching years under his belt, to help me learn. One of the things he taught was how to “chart” a game ...
-
July 5, 2023
Ten Commandments Of Guest InterviewsHave you ever seen an amateur try to do the work of an expert? Imagine a surgeon inviting an average person to try their hand with a scalpel, or a World Cup soccer team bringing a fan down to the pitch to play goalie. Interviews on a radio show or podcast can be like ...
-
June 29, 2023
Does This Story Have Any Air?I finally had the chance to see the highly acclaimed movie “Air” that tells the story of how Nike signed Michael Jordan to a shoe deal that changed the sneaker industry forever. Starring Matt Damon, Ben Affleck, Viola Davis and Justin Bateman, it’s full ...
-
June 27, 2023
Dead Air Is GoodWhen many of us started in radio, dead air was a cardinal sin. I still have the dreaded dream of being on air, the music runs out, I can’t find a song or commercial, and for the life of me, I can’t find anything to fill the dead air. As it turns out, dead ...
-
June 22, 2023
Now It’s Our TimeIf you examine the past year in Country music, you can easily see that the genre is in its best position in over 10 years, maybe longer. It has evolved to the point where the appeal is reaching a broader audience, attracting fans who may not have been into this music in ...
-
June 20, 2023
5 Star Personality TraitsWhat are the characteristics you need to become a successful radio/podcast personality? That’s a question I get from people starting podcasts and from young people beginning their radio careers. 1. Charisma Highly successful media personalities exude a ...
-
June 15, 2023
The Future Is NowRecently, I had the honor to be a faculty participant in the Radio Advertising Bureau’s National Radio Talent Institute, sponsored by the Georgia Association of Broadcasters at the University of Georgia in Athens. I’ve been part of these sessions for the past ...
-
June 13, 2023
The Most Impactful AdvertisingThe most effective advertising is based on three primary components: A strategic campaign A personality spokesperson Storytelling Strategic Campaigns We continue to see highly creative one-off commercials quickly forgotten, and worse; many people ...
-
June 8, 2023
It’s All About The Listener And TransparencyOne of the fun trips my wife, daughter and I used to take annually was to Disney World in Orlando, especially during Thanksgiving weekend. The rides, the meal plan, the fireworks, the meal plan, the spectacular holiday shows and, you guessed it, the meal plan. We loved it ...