10 Questions with ... Tiffany Bearden
November 11, 2012
BRIEF CAREER SYNOPSIS:
In just over five short years of experience in music industry publicity, Tiffany has been instrumental in securing coverage for artists in media outlets from the national level (People Magazine, US Weekly, Country Weekly, Good Morning America,) to the regional level (Texas Monthly, Better Nashville, Tennessean, Boston Globe, etc.) to the local level and countless others. She was employed at FrontPage Publicity for 4 1/2 years before starting Evolution PR in September of 2011.
She has been involved in publicity campaigns ranging from Martina McBride's Shine, George Strait's tour with Reba, Anne Murray's book All of Me, St. Baldrick's "Shaving The Way To Conquer Children's Cancer" Nashville event, Joey+Rory's Album Number Two, Martina McBride's Shine All Night tour, Nashville screening of the documentary Mine Your Business, Little Big Town's A Place To Land, Miranda Lambert's award-winning album Revolution.
Currently, she is working with DJ Miller, Hudson Moore, Billy Dawson and Katie Quick.
1) Congratulations on the 15th Anniversary of SOLID! For anyone not familiar, can you give us a snapshot of what the organization is and what your role is?
SOLID is the premiere young professional music industry organization in Nashville. Our focuses are networking, educating our members, serving the community and fostering relationships with students with our university outreach. I'm currently the Communications Chair and will be continuing that position in 2013. I am in charge of all communications for the organization, whether it be internal member communications or external communications with the community via press releases, social networks, etc.
2) Who is the average member of SOLID?
I don't think you can put SOLID members into one description, but there is at least one quality all SOLID members have in common. The members of SOLID are driven and motivated and are determined to make "waves" in this town.
3) In September you held a major event at the Country Hall Of Fame-how did it go and how did you land Gene Simmons?
It was great! Personally, I think it's one of the best events SOLID has ever had. It isn't that often that such industry heavyweights (Gene and his manager Doc McGhee) have an open conversation with newcomers in the industry. The good thing about the event is it attracted those newcomers but mainstays in the industry attended as well. A SOLID member that works with Doc put out the ask and it all worked out! Just proves you never know until you ask.
4) How was SOLID founded and why?
SOLID was founded by a group of friends that wanted to network and learn about each other's jobs. The founding members already hung out socially but decided it would be cool to start an organization where they could learn and grow together in their music industry careers.
5) What are some of the major successes for the organization in its 15 years in your opinion?
We have had tons of successes over the years but I definitely think one of the bigger ones is making it this long as an organization. The organization was founded by a group of friends who already hung out socially and work together, but this has changed over the years and the organization has experienced its fair share of growing pains.
6) Is SOLID a Nationwide group or solely in Nashville?
SOLID is based solely in Nashville. We've had conversations about expanding but currently we are focusing on making it the best it can be in Nashville.
7) Do you think, in your opinion, that the Nashville music community is a giving group of people?
I totally do. The majority of my experiences in this music community have been amazing, especially, when I started my own company. Everyone was so helpful and encouraging. It really helped give me the determination to chase my dreams.
8) Your other business is Evolution PR-how long have you been a publicist?
I've been doing publicity for a little over 5 years.
9) Have you always been attracted to the marketing/PR world?
In a roundabout way. I didn't know the title of what I was attracted to but as I grew up I realized "marketing/pr" is the official title.
10) How would someone get involved with SOLID? What traits would make someone a solid candidate?
Potential members can download an application from www.solidnashville.com. Potential members must be employed full time in the music industry for a year to be considered for membership. They must also have a letter of recommendation from a current SOLID member or alumni.
1) Pizza or sushi and why? Pizza.
I'm not a fan of seafood and sushi falls in that category the majority of the time.
2) What are your fave things to do in Nashville?
It sounds so cliche but to listen to live music. Nashville has so much to offer creatively and musically and I love discovering new talent here.
3) The big question-what do you thing of the new TV series, "Nashville?"
I like it! I think it's such a great thing for the outside world to see what Nashville is really about and how awesome it is! There's something here for everyone.