-
10 Questions with ... Genevieve Jewell
October 13, 2013
Have an opinion? Add your comment below. -
BRIEF CAREER SYNOPSIS:
Genevieve Jewell is an artist manager and the head of The Collective's Nashville office, a leading entertainment management and production company. She joined the company in January 2012 & opened the Nashville office. Prior to joining The Collective, Genevieve worked at Nettwerk Music Group and then Borman Entertainment. Genevieve graduated from Northeastern University in Boston, MA with a degree in Business. In August of 2008, Billboard Magazine named Genevieve one of the music industry's "Top 30 Executives Under The Age Of 30." Genevieve was one of the youngest people named to the list.
1) In January of 2012 you opened The Collective's Nashville office! Can you tell us a little about that journey and experience?
The Collective had looked at opening a Nashville office for a few years. I was really impressed with the company when I started talking to them. We are doing things that others in Nashville are not. It's an incredibly progressive company. I'm excited about all that lies ahead of our Nashville office.
2) The Collective is a unique company in that it works with entertainment and production. Can you give us a little behind the scenes insight on what goes on at the office from time to time?
Each day is different. We are involved in numerous areas of the entertainment industry. Each person in the company has an area they focus on, but it's also everyone's job to help others in the areas they might not be involved with on a day-to-day basis. One person might be working on the album release plan for a music client such as Sara Evans or Linkin Park, another might be doing tour marketing, while someone else might be working on growing the audience for one of the YouTube channels that we manage. Every week we do companywide conference calls. Each department talks about what they are working on and where they might need some help. Everyone contributes to those conversations, no matter their area of focus is. It's an incredibly team-oriented environment.
3) Your company manages artists from different genres, including Sara Evans, Corey Smith, Enrique Iglesias and so many more. How do you all manage crossing over genres and getting the best fit for your artists?
There are a lot of benefits to working with artists of different genres. What works for one artist in one genre might work for someone in a totally different genre. It exposes the managers to different ideas and a whole new set of contacts. I've always seen working with different genres of artists as a big benefit to all of my clients.
4) How do you feel that having an office in Nashville has helped The Collective cater to its artists?
The music scene in Nashville is so well respected that many of our Pop and Rock clients have expressed an interest in doing something here. For example, they want to come for songwriting, recording or to do something with artists in other genres. Our office is able to provide the clients and staff in other offices with expert knowledge and access to the best resources that this town has to offer.
5) You moved to Nashville for this position at The Collective. How would you say your life has changed since you took that step in your life?
I actually moved to Nashville prior to The Collective. I first moved here for a company called Borman Entertainment, where I worked for over 4 years with clients such as Lady Antebellum, Keith Urban and Michael Franti. Prior to moving to Nashville for Borman Entertainment, I was in Boston, MA working at Nettwerk Music Group. Moving from Boston to Nashville was a big change for me, it's opened me up to a whole new world. It provided me with exposure to certain areas of the music industry that I didn't know much about prior to moving here.
6) What do you find is the best way for your clients to interact with their fans?
Engage with them online, through their website and social media channels. It's easy to respond to a fan question on Facebook or Twitter, and it goes a long way in terms of maintaining and building upon the fan's connection to the artist.
7) You have worked, and continue to work, with all genres of music. Can you give us a little insight on what makes each format unique to its own?
Each genre has its own idiosyncrasies. The strategy behind radio and touring tends to vary with different genres. With that said, the strategy for how to break a Rock artist vs. a Country artist is becoming more and more similar. Traditionally Rock artists have started their careers by putting a large focus on touring, while Country acts target radio, but as an example we're starting to see Country acts hit the road much earlier on in their careers.
8) What advice would you give to artists who are trying to find the right fit for their management home?
Find someone who is passionate about you and has the time to take you on. A manager's involvement in an artist's career is incredibly important and time-intensive. You want someone who really believes in you and will do whatever it takes to make sure you have a successful career.
9) How do you see The Collective Nashville moving forward in the next 5 years.
Honestly, the sky is the limit. I see us continuing to work with music clients and being pioneers in the digital space. I could also see us branching into new areas of entertainment, marketing, and management of people outside of the music world. I'm always open to new ideas. Whatever it entails, we will always work incredibly hard to bring success to our clients.
10) If you could give any advice to someone wanting a career in the music industry, what would it be?
Do as many internships as possible, and exceed expectations. Internships are a great way to get your foot in the door.
Bonus Questions
1. What is your guilty pleasure TV show?
Suits. I love Harvey Specter.
2. If you could trade places with anyone for a day, who would it be and why?
Richard Branson is one of my idols. I love his entrepreneurial spirit and the impact he has made on so many different industries.
3. You are engaged! Can you give us a little insight on any future wedding plans?
We're getting married in Cape Cod, MA in September of 2014. The ceremony and reception will be right on the ocean. It's going to be a fun day!
-
-