October 23, 2014CPR Promotional Check-Up - Oct 23, 2014
The Night Before Thanksgiving Club Gig
The Wednesday night before Thanksgiving is traditionally a BIG night for clubs. Kids home from college. No work the next day. It ends in "day". (We all need our excuses to drink. Lighten up.)
One of the stations was looking for a theme. Understand that many of the people who would WANT to be going out will be committed to sitting around the living room getting caught up with rellies.
What if, on your website, you had a section to sign up for your Escape Call/Text. You log on, pick a time and a number to call/text them.
So, at 8:15 pm, after hearing about Aunt Dotties childhood on the farm near Bloomington, Illinois, my cell phone rings. I answer, make the approriate number of "Uh huh's", "yes's", "when's?" and "for how longs?" and hang up.
October 22, 2014CPR Promotional Check-Up - Oct 22, 2014
Weekend Before Thanksgiving Client Bit One of the stations has a promotional request from O'Reilley Auto Parts. Thanksgiving is obviously a big time period for loading Ellen, Rusty and Audrey in the Truckster and hitting the road. What if you did a Winterization Clinic? ...
October 21, 2014CPR Promotional Check-Up - Oct 21, 2014
Great Moments In Client Instagramming I'm sure that when Johnny Twitter sat down and created his social media namesake he thought "What a great opportunity for radio stations to spam and lose their followers with client discounts and other offers!" It's entirely ...
October 20, 2014CPR Promotional Check-Up - Oct 20, 2014
David Letterman I was on the fence for the first 20 years but he actually turned out to be a moderate success. If you look at the first two years of his show, it was ALL about throwing stuff off buildings. 2Day-FM in Grand Prairie had some front row tickets to a ...
October 17, 2014CPR Promotional Check-Up - Oct 17, 2014
Promo Sun Glasses Thanks to Steve Kicklighter at Kiss in Boise for this amazing swag find. http://www.logolenses.com/choose/wayfarer?gclid=CPW-4OKL3MACFUxqfgodYi8Aww Actual Dang Movie Trailers I've only seen a few stations that were cool enough to get trailers in the ...
October 16, 2014CPR Promotional Check-Up - Oct 16, 2014
The Best TSL Contest Ever Whenever ratings kick off I always get deluged with questions. Specifically about TSL since apparently everyone is killing with cume. "Paige, what is the best TSL contest ever?" from a GM. It would be any version of the "$1000 song" that Jamz ...
October 15, 2014CPR Promotional Check-Up - Oct 15, 2014
"The Dang Effect" Welcome aboard to Deanna Reed, the new Promotion Director at 95.7 Jamz in Birmingham. This is a radio station that has been a monster since they debuted in 1996. Just one amazing promotion or contest after another after another after another. They went ...
October 13, 2014CPR Promotional Check-Up - Oct 13, 2014
Petarazzi I Googled this. Except for some fancy pet food stores and groomers, no one has done this. In the beginning there was Baby Idol. And it was good. And stations got two years worth of hits in 72 hours. And joy rang across the land. This "submit a pic and tell ...
October 10, 2014CPR Promotional Check-Up - Oct 10, 2014
Canspiracy As God is my witness I once filled a car with cans of Beenie Weenies and for a month, it went around town and you had to fill out an entry black to ID/guess how many weenies were in the car. That's right. Not the number of cans, how many wieners. The ...
October 9, 2014CPR Promotional Check-Up - Oct 9, 2014
Manicure For The Cure From Rick Roddam in Fresno: Manicure for the Cure - Get local salons and day spas to donate their time and supplies for a marathon broadcast in October at a client location. Ladies are encouraged to come to the client and recieve $5 manicures (which ...