June 18, 2013CPR Promotional Check-Up - Jun 18, 2013
Heat & Tweet
Wild in SFO did something that was pretty cool when they went and paid for community pool admissions on days where it topped 94.9. Just a good excuse to hit San Jose and market the station for a relatively low cost. (I think it was like $2 a person). Jamz in Vegas did it with baseball tickets to their minor league team; temp hit 94.1 and they opened up the phones and blew out tickets. KLUC has done something similar with water park passes.
So what if you did it with tweeting. Take a photo of an intern sitting on a chair in the parking lot with a big gulp, an old school mercury thermometer and an iphone. Every time the temp edges up a degree, he tweets the new temperature. When he finally tweets your dial position, that's the cue to call in. The first 102 (or whatever) people to get through and say "Damn it's hot, hook me up!" would get something like water park tickets or movie passes.
June 17, 2013CPR Promotional Check-Up - Jun 17, 2013
Inetta The Mood Setta: The BBC Version It was her last show so she decided to celebrate. http://www.break.com/pranks/bbc-radio-dj-goes-on-air-drunk-on-her-last-day-2443640 What Will KDWB's Listeners Wear To Star Party 2013? Well, their pants. ...
June 14, 2013CPR Promotional Check-Up - Jun 14, 2013
Bachelorettes One of the stations is throwing "the ultimate" bachelorette party for a winner. There were no less than three BIG bachelorette parties at my hotel the other night. They were large, well-organized and raucous. I'd send the guy(s) from the morning show out to ...
June 13, 2013CPR Promotional Check-Up - Jun 13, 2013
Ten Concerts In Ten Days Cities 97, by far the coolest station on the planet, had, like a lot of you, a slew (c) of concerts on their plate so they didTen Concerts In Ten Days. Listen four times a day at appointment times for a song by that day's artist (like U2), call, ...
June 12, 2013CPR Promotional Check-Up - Jun 12, 2013
Slip A Garter That Could Win A Diamond One of the stations has a jewelry store that wants, wait for it, foot traffic. The idea was that everyone who comes in mentions the afternoon guy would get something. What if you got a mannequin and on its leg were a hundred garters? ...
June 11, 2013CPR Promotional Check-Up - Jun 11, 2013
Did You Know... That my consulting service is available on barter through Mann Group? Huh? Did ya? Email me at email@example.com and let's hook this up. Baubles We are now heading directly into Class Reunion Season at warp speed. The whole GOAL of returning to ...
June 10, 2013CPR Promotional Check-Up - Jun 10, 2013
Mariah She has a song. Sadly, I can't find a copy of The Mariah Carey Car Alarm parody from about 20 years ago, but it was GOLD. For whatever-you-have-in-the-prize-closet you could do Mariah Carey-oke. Play one of her songs from about 1990 and stop it and the caller has ...
June 7, 2013CPR Promotional Check-Up - Jun 7, 2013
How To Get Eyes On Your Social Media A couple of the night guys have created "crazy listeners" who have attacked them ruthlessly on Facebook...which of course creates some buzz and also gets their real listeners to rally behind them. At KDWB, Steve-O made a disparaging ...
June 6, 2013CPR Promotional Check-Up - Jun 6, 2013
Backyard Barbecues These are great prizes for the summer. One of the stations did Backyard Boogies last year. Station and artist show up and do food and a concert in a listeners' backyard. The contesting was pretty bleh. Win a prize and qualify. What if you do something ...
June 5, 2013CPR Promotional Check-Up - Jun 5, 2013
Hondaween One of the stations has a Honda to give away this September and October. Too easy. "Win A Pumpkin That Could Start A Car." Go to the final event, pick a pumpkin from a pile and lift the little cut out top. If "You Ween!" is written under it, you get the car. ...