October 25, 2016CPR Promotional Check-Up - Oct 25, 2016
Bras For The Cause
We are now days away from segging out of October and Breast Cancer is pretty much the charity that crosses all formats. To miss Breast Cancer Month would be inexplicable.
My favorite line ever was from a CHR PD who scoffed and said "My listeners don't care. (Bad word). You don't even need to start getting mammograms until you're like 40." I asked if his audience were spores and thus didn't have sisters or aunts or mothers, and was fired no too shortly there-after.
Last year C-95 in Saskatoon sent male models out to bars with giant bras to take cash donations from the people as they worked the room under the name "Bras For The Cause". Could also be "Fill 'Em Up" or "Cup Capping".
Chris Myers from said C95 was just typing up "radio thon" and accidentally added a "g". He now has his next charity drive: male strippers in thongs crashing bars and getting donations stuffed in their junk.
October 24, 2016CPR Promotional Check-Up - Oct 24, 2016
"Gerbil": Funny EVERYTIME Seriously. Say it. Gerbil. One of the stations is doing the "Vote" campaign and everything from October 1 to November 8th is going to be under that umbrella. They wanted a daily poll thing for the website. They're going to do a Gerbil Poll. ...
October 18, 2016CPR Promotional Check-Up - Oct 18, 2016
"I've Got This Club..." We truly are in the Miracle Making Field. Screw Mother Theresa and brain surgeons. We're the real go-to, last resort, Hail Mary pass, people. Clients come to us with challenges and we are expected to fix them. About once a month I'll get an ...
October 17, 2016CPR Promotional Check-Up - Oct 17, 2016
Notes From Corporate The morning show producer at WPXY in Rochester called and asked me to leave them a voice mail. "Pretend you're our consultant and just give us a few stupid ideas to do." So I channeled my inner dbag and left a couple of ideas but wrapped it up by ...
October 14, 2016CPR Promotional Check-Up - Oct 14, 2016
Football Bingo I think that Q-102 in Cincinnati was the first station to do Office Bingo. Print out a daily card from the station and while you are sitting in your cubical pounding out TPS reports, mark off boxes when you hear or see stuff around the workplace like ...
October 13, 2016CPR Promotional Check-Up - Oct 13, 2016
One Second Cinema I love the name. From Trent-FM/UK. You play one second of a movie. Call and ID it and win. Some Many Parallels, So Little Time I probably over-use the 'Radio is like a political campaign' analogy, but it's true. Political candidates run for election ...
October 12, 2016CPR Promotional Check-Up - Oct 12, 2016
Vehicular Accoutrement I was at a station for their Exotic Erotic Ball a few years ago and their vehicles were parked in front of the venue with strobe light accessories that went in the wheel wells. From about two blocks away you could see them. And really, why would ...
October 11, 2016CPR Promotional Check-Up - Oct 11, 2016
"The Oldywed Game" The best jewelry giveaway is always "Desperate Ice Wives". But if the client is "conservative" or "more traditional" then this is a great, warm and fuzzy, promotion. I did the Dating Game at a mall with listeners asking and answering questions ...
October 10, 2016CPR Promotional Check-Up - Oct 10, 2016
Sewable Swag AMP in Calgary is one of the stations that has done patches as swag. Less than a buck and the listeners can put them on hats, pants, jackets, backpacks, whatever. Ask if you want a contact. Brush With One of the PD's was asking about daily/weekly ...
October 7, 2016CPR Promotional Check-Up - Oct 7, 2016
Great Moments In Station TV Spots Thank you to James Cridland for sharing this and I like his phrasing: The UK's new Capital FM television ad, aired in the middle of the X Factor. Highlights on-air talent, unrivalled access to artists, and Capital's multi-platform ...