April 27, 2015CPR Promotional Check-Up - Apr 27, 2015
Smarter Then Our Moms
One of the CPR clients has some rather Jerry Springer-ish bits planned for Mothers Day. Good. Jerry's done all our research for us. Why does he do "My Mom Dresses Too Damn Sexy" over and over? Because it works. If pimping out moms isn't your thing, then how about getting the morning show's moms in the studio and throw questions at callers and the moms. If you're smarter then OUR mom, then you win something for YOUR mom.
Remind me to tell you about my Herve Veleschez encounter. But first...a word on body art.
There have been more then a few morning show bits about selling ad space on someone's forehead. Which is cool. I can support that. But what else can you do with tattoos?
April 24, 2015CPR Promotional Check-Up - Apr 24, 2015
The Simplest Things Blow Up The phones went for two hours off this at Mix in Buffalo. http://mix96buffalo.com/what-was-your-last-text-audio/ Alternatives To Grand Prize Drawings Further proof that we've dumbed down contesting to the point that its wallpaper is the ...
April 23, 2015CPR Promotional Check-Up - Apr 23, 2015
Prom Otions If you target 18 y/o's and skip prom, you're missing a huge opp to engage them. Radar UP! It is inevitable that some local kid is going to get banned from going to prom or there will be some other local story that you can jump on. Be ready for it. Home Made ...
April 22, 2015CPR Promotional Check-Up - Apr 22, 2015
Live For 175 I can sit and try to explain how large it but whatever I would say would be insufficient. For the ninth year in 2015 it's Human Powered. People on bikes providing the juice to run the 7 day broadcast. This is arguably the largest awareness campaign done by ...
April 21, 2015CPR Promotional Check-Up - Apr 21, 2015
Theme & Water Parks Look at all this wonderful, free, and revenueable(tm) material. If you'd ever wondered about having a Marketing Consultant, and one on barter no-less, hit me up at firstname.lastname@example.org A lovely and talented and lithe Cumulus PD was maybe the tenth ...
April 20, 2015CPR Promotional Check-Up - Apr 20, 2015
The Epitome Of "Local" I've listened to morning shows that without the TOH you couldn't tell where they were. Websites? Please. One station I actually had to Google "Temecula" because the station site was absolutely devoid of anything that could suggest where they were. ...
April 17, 2015CPR Promotional Check-Up - Apr 17, 2015
The Summer Of Giggity Why? Why not? One of the stations is doing the All Access summer with seemingly a gazillion tickets to everything that's happening in town. This will tie everything together and give some continuity to it. Like the 10,000 tickets bit. If you do ...
April 16, 2015CPR Promotional Check-Up - Apr 16, 2015
Sigh It's been two years since stations in Boston had to deal with the unthinkable and unimagineable. And they did great. Rose to the occasion. Proved that Local Radio can be a powerful force in/for the community. So here is a quick reminder on what to do if God ...
April 15, 2015CPR Promotional Check-Up - Apr 15, 2015
For The Radio Atheists (Radtheists) How can you possibly be "on the fence" about the presence of a higher being when we are gifted with the one night of the year where we know where TV stations will be doing live shots. And that night is today. Semantics I was listening ...
April 14, 2015CPR Promotional Check-Up - Apr 14, 2015
We Get Mail First, a lot of people were "into" the "Just My Type" event. A couple of you brought up that women wouldn't want to give out their mobile numbers to strangers. Jay Lawrence from Newcap comes to the rescue: It was a place in Edmonton. They contracted with ...