October 31, 2014CPR Promotional Check-Up - Oct 31, 2014
Arguably the best Halloween Googlizing for '13 from Newcap in Calgary http://xl103calgary.com
The December Version Of The Exotic Erotic Ball
A conference call on how to extort money from Corona for '14 took a detour and arrived at a great event for December. The EEB is the biggest Halloween event in every market that it's done in. What would be the Christmas version? "The (Station/Morning Shows) Really Inappropriate And Likely To Upset HR Holiday Party." Basically a big, boozed-up party where people don't HAVE to worry about embarrassing their spouse in front of his/her boss, or behaving so that don't become the gossip for the next 12 months. You'd have a copy machine, a supply closet, a lampshade...all the key elements that go into drunken office party behavior.
October 30, 2014CPR Promotional Check-Up - Oct 30, 2014
A Reminder Let's say for the sake of argument that: You don't work for a company that has over 18,000 lawyers who bill by the hour and could shoot holes in the Declaration Of Independence ("Define 'declaration'. Is this a statement of affirmation or will it be printed ...
October 29, 2014CPR Promotional Check-Up - Oct 29, 2014
Why Should You Stay In Contact With Cute Girls From High School? Because they'll occasionally tip you to stuff like designer duct tape. http://www.duckbrand.com/products/duck-tape/nfl-licensed-duck-tape/1277 Absolutely Genius Marketing If you haven't seen the ...
October 28, 2014CPR Promotional Check-Up - Oct 28, 2014
Christmas Wish When stations first started doing this, it was a great "feel good" thing that gave you killer promos and pushed a lot of buttons with the listeners. By-and-large it's degenerated into a massive greedfest of entries like "I lost my job because I was smoking ...
October 27, 2014CPR Promotional Check-Up - Oct 27, 2014
Bras For The Cause We are now days away from segging out of October and Breast Cancer is pretty much the charity that crosses all formats. To miss Breast Cancer Month would be inexplicable. My favorite line ever was from a CHR PD who scoffed and said "My listeners ...
October 24, 2014CPR Promotional Check-Up - Oct 24, 2014
Contingency Plans Following a tornado last year we had everyone on an email thing within an hour and actual progress was being made until the Marketing Director intervened and started slowed the progress down to a glacial speed. It would be at least 6 days before they ...
October 23, 2014CPR Promotional Check-Up - Oct 23, 2014
The Night Before Thanksgiving Club Gig The Wednesday night before Thanksgiving is traditionally a BIG night for clubs. Kids home from college. No work the next day. It ends in "day". (We all need our excuses to drink. Lighten up.) One of the stations was looking for a ...
October 22, 2014CPR Promotional Check-Up - Oct 22, 2014
Weekend Before Thanksgiving Client Bit One of the stations has a promotional request from O'Reilley Auto Parts. Thanksgiving is obviously a big time period for loading Ellen, Rusty and Audrey in the Truckster and hitting the road. What if you did a Winterization Clinic? ...
October 21, 2014CPR Promotional Check-Up - Oct 21, 2014
Great Moments In Client Instagramming I'm sure that when Johnny Twitter sat down and created his social media namesake he thought "What a great opportunity for radio stations to spam and lose their followers with client discounts and other offers!" It's entirely ...
October 20, 2014CPR Promotional Check-Up - Oct 20, 2014
David Letterman I was on the fence for the first 20 years but he actually turned out to be a moderate success. If you look at the first two years of his show, it was ALL about throwing stuff off buildings. 2Day-FM in Grand Prairie had some front row tickets to a ...