December 5, 2016CPR Promotional Check-Up - Dec 5, 2016
For about a two year period in college I went through a Rocky Horror phase. (Please, shut up) The coolest theater I ever saw it in was in Monterey where it there were no chairs or seats, just big throw cushions.
Like many of you, CBS/Las Vegas has a performance room....but like the joint in Monterey, they have big cushions called Love Sacs that they cover the floor in for the guests to crash out on and watch the performances.
This is Bel Boschi, CPR Director of Computer Stuff test driving a Sac.
There are some stations that really stand out when it comes to what they put together at concerts and events. iHeart in Phoenix is outstanding. AMP in Orlando. Entercom in San Diego. And the promo coordinator with Z-95.3 in Vancouver is amazing, and most of the stuff she and her crew make by hand.
December 2, 2016CPR Promotional Check-Up - Dec 2, 2016
A New Spin On "The Phrase That Pays" One of my favorite "win a trip to Las Vegas" contests was first done by KOB-FM in Albuquerque as "Count Cards And Win". Twenty appt. times over the course of the week, they dealt a card. At 5 on Friday they took callers and the ...
December 1, 2016CPR Promotional Check-Up - Dec 1, 2016
Play For View Radio does contests. I like Games. Monty Hall played Games. Occasional zonk which means the winners are bigger, more exciting and less expected. Trips are great prizes. They're usually money-can't-buy prizes like going to sit in a soundcheck with Bruno ...
November 30, 2016CPR Promotional Check-Up - Nov 30, 2016
Uncle Paige's Annual Christmas Tale Gather 'round kiddies and let your good old Uncle Paige tell you a scary Christmas story. "A scary Christmas story Uncle Paige?" Yes Erin. Climb up here. The rest of you crowd around. Now all of you get real close and I'll tell you a ...
November 29, 2016CPR Promotional Check-Up - Nov 29, 2016
A Visual For Your Drive DJ's sitting at a table in a mall begging for donations is not the visual that Bob from News Center 5 is going to be ecstatic about. He's going to want something a little more show bizzy. One of the stations in the Twin Cities had a 5000 person ...
November 28, 2016CPR Promotional Check-Up - Nov 28, 2016
(Insert Name Of Act/Habit/Hobby) Intervention "To Catch A Predator" sadly reached its zenith a few years ago. The intervention show is blowing up. There are only about 9000 applications of what you could do with this. You could do an Over-Shopping/Spend-Too-Much ...
November 23, 2016CPR Promotional Check-Up - Nov 23, 2016
Studio Decorating Most stations abandoned camming the studio a long time ago. But if you felt like you needed an excuse, Tom Davis who is with Beasley in Tampa, has done it at Jamz in Orlando where he would decorate the studio to look like Santa's workshop for the ...
November 22, 2016CPR Promotional Check-Up - Nov 22, 2016
Secret Shows Back when radio was cool, there was an air of mystery to the medium. And then we webcammed the studios and showed the world what a monotonously boring job that this can be. One of the PD's just went to Las Vegas for a Stones listening party. It was draped ...
November 21, 2016CPR Promotional Check-Up - Nov 21, 2016
Drones Many of you have them and many of you have begun to run out of ideas for what to do with them. How about doing parking space reports in real time on the weekend after Thanksgiving from mall parking lots? "There's one in aisle three, closest to the entrance to ...
November 18, 2016CPR Promotional Check-Up - Nov 18, 2016
Going Viral Phil Becker with Alpha Media is one of the smartest peopleI know. In Ft. Wayne he created a web series that gave the cluster better web traffic than most Top 10 market stations. He found a 17 y/o girl who was a blogger and made her into a Radio and internet ...