July 29, 2016CPR Promotional Check-Up - Jul 29, 2016
There are a lot of TV shows with characters you never saw. http://mentalfloss.com/article/54533/11-famous-television-characters-we-never-actually-saw
Only a few radio shows or stations have tried it. Rush has ventured down that road with Snerdly or whoever the made up producer is. Jamz in Orlando had an 80 year-old security guard down at the prize vault in sub sector Z who would call up and ask how Mr. Carter was doing as President. And Power in Miami had Uncle Beasley Reed who was the 100 year-old owner who loved Hip Hop and dated only Playboy Bunnies. At a Power House concert, they wheeled out a guy in makeup, in a wheel chair, with a rolling IV and an oxygen tank ministered by a stripper in a mini skirt. 18,000 people went nuts when Uncle Beasley Reed finally showed his face.
July 28, 2016CPR Promotional Check-Up - Jul 28, 2016
The Days Of Our Lives With the advent of social media there has been an explosion of new "dates" that more traditional calendars like Chases Almanac might miss. Like National Ex's Day last week. And thank you to Nikki Landry with Magic in Colorado Springs for having me ...
July 27, 2016CPR Promotional Check-Up - Jul 27, 2016
Tinder Tuesday Arguably a career highlight was going into a Women In Broadcasting session at a conference with a radio station intern in hooker shorts. Amy has graduated from helping under the tutelage of Jason Cage at B-96 to now doing nights at Y-94 in Fargo and yes, ...
July 26, 2016CPR Promotional Check-Up - Jul 26, 2016
Facebook & Amber Alerts If you aren't set up to post and spread info and a pic, you should be. In an emergency 11,000 or 16,000 or 22,000 extra eyes (in the random examples of KOB-FM in Albuquerque, Jammin 107.7 in New London or C 95 in Saskatoon) could be the break they ...
July 25, 2016CPR Promotional Check-Up - Jul 25, 2016
Steve Jones: Molder Of Youth Steve is not just a brilliant programmer and successful author of Amazon best seller "Brand Like A Rock Star", he's also one of the best talent coaches I've ever seen. Calm. Supportive. SMART. Uber creative and teaches the talent to think ...
July 22, 2016CPR Promotional Check-Up - Jul 22, 2016
Undorsements We make fun of how stupid our listeners are. But they're savvy enough to know that when a DJ says, "My friends at Bob Carter Ford..." he/she is being paid to say that. And when Rihanna or Brad Paisley say, "K-Paige is the ONLY station I listen to when I'm ...
July 21, 2016CPR Promotional Check-Up - Jul 21, 2016
Cashblast This is one of the Nuke Weapons of on-air contesting. It's been done with cash in Miami, gas in Denver, tickets in Minneapolis and San Antonio, and again with cash at the always-cool Radiowave 96.7 in Windhoek. At an appt. time they opened the phones for 20 ...
July 20, 2016CPR Promotional Check-Up - Jul 20, 2016
For The U.S. Stations I heard a station in British Columbia do this and a station in German did too: they told their audience that an impossible-to-hear-by-the-human-ear tone was laid under the music on their website and would keep mosquitoes at bay. So take the station ...
July 19, 2016CPR Promotional Check-Up - Jul 19, 2016
A Summer Umbrella Deserves A Summer Song Z-102.9 in Cedar Rapids did a great Sumbrella (TM pending) with "Best Summer Ever". And their station band even did a tune for it. For Facebook Because awkward beauty pageant moments are fun ...
July 18, 2016CPR Promotional Check-Up - Jul 18, 2016
Water Drops Hot 104.5 in Knoxville did their first Water Drop of the season, hitting parks, ball fields and wherever people were sweltering with cold bottled water. And this of course was sold and sponsored. Double "yeah". Social Snooping So it seems that this is the ...