December 10, 2014CPR Promotional Check-Up - Dec 10, 2014
It's inevitable that some/many of you will experience winter storms. These are like the Super Bowl, the Grammys, the Golden Globes, the Oscars and the VMA's: they are social media "events". If your market is paralyzed and some idiot posts "Austin Mahone has a new single with Arianna Grande dropping on March 8th!", please fire them.
Have a plan. Make sure that everyone knows what to do. LIVE on social media and use it to connect with the audience.
With that said, what do people do during snow storms? They take shots and post them of their yard or drive way or balcony or deck and post the accruing white stuff.
Having a yard stick is boring. Which is why Kennedy from Mix in Boston is so cool. She got a tiny chiropractor's skeleton, named it "Calista" and used it as her gauge for posting on Facebook during a blizzard last winter.
December 9, 2014CPR Promotional Check-Up - Dec 9, 2014
For Your 2015 Remotes And Appearances Sitting by the Holidome pool, as the refugees frolicked and got seriously liquored up, I sought solace in the Good Book. Well, a Fair Book at least. A Sky Mall magazine. And there in the pages of such fine merchandise as a $3000 ...
December 8, 2014CPR Promotional Check-Up - Dec 8, 2014
"Artist Of The Year" A very very wise OM has a trip to the Grammy's and didn't want to do some standard "qualify to win" thing. So he's going to award the trip to the "artist of the year", ie: the person who does the best and most visible design of the station logo in the ...
December 5, 2014CPR Promotional Check-Up - Dec 5, 2014
A Morning Show Post-Promotion Of A Bit That Never Happened Regular readers of this email (overnight hotel employees, the indigent and people who sell plasma for a living) know that I hold Dave Ryan at KDWB in pretty high regard. Dave is amazing at theater and buzz ...
December 4, 2014CPR Promotional Check-Up - Dec 4, 2014
And Now A Journey In The Wayback Machine Close to 1000 years ago, I worked at WLOL in Minneapolis. One of the truly great Top 40's ever. Until Emmis bought the Mariners and the station was unloaded to help pay player salaries. No matter what we did on New Years, whether ...
December 3, 2014CPR Promotional Check-Up - Dec 3, 2014
Taylor Swift I'm still on the fence; she feels like a fad. Because we are the great reposters of other peoples content, this has shown up on only a million radio station sites in the past few days. ...
December 2, 2014CPR Promotional Check-Up - Dec 2, 2014
A New Spin On "The Phrase That Pays" One of my favorite "win a trip to Las Vegas" contests was first done by KOB-FM in Albuquerque as "Count Cards And Win". Twenty appt. times over the course of the week, they dealt a card. At 5 on Friday they took callers and the first ...
December 1, 2014CPR Promotional Check-Up - Dec 1, 2014
Play For View Radio does contests. I like Games. Monty Hall played Games. Occasional zonk which means the winners are bigger, more exciting and less expected. Trips are great prizes. They're usually money-can't-buy prizes like going to sit in a soundcheck with Bruno ...
November 26, 2014CPR Promotional Check-Up - Nov 26, 2014
Ticktionary Dave Ryan at KDWB did a contest awhile back where Steve-O had ten seconds to draw something, they'd post the pic and the first person to ID what it was intended to be, won. One of the #1 CHR's has a Sesame Street roadshow coming through. The idea would be to ...
November 25, 2014CPR Promotional Check-Up - Nov 25, 2014
The 12 Days Of Christmas One of the PD's reached out and was wondering how it worked because they'd done it a few years ago and it seemed confusing and even the airstaff couldn't figure out how it worked. "Did we screw it up?" No. But the person who sold it did. Here is ...