March 7, 2014CPR Promotional Check-Up - Mar 7, 2014
Interviewing For A Promotion Director
One of the stations is going through that process right now. Here are four questions to file away for that possibility.
- What is the biggest promotional disaster you've ever had? If they say they've never had one, they're either lying or not trying hard enough.
- What is the best promotion you ever did? How they answer shows whether they're what you need. If they answer "A tri-partnered co-op vendor program that tied the stations digital platforms and Target into..." then that's great. If you need a Marketing Director. If they describe a summer campaign that threw backyard parties and crashed beaches, that's great...if you need a street animal.
- What promotion have you always wanted to do but haven't? Great Promotion Directors always have goals, things they want to do that no one else has ever done.
- Kit Kat wants that station to do a four week promotion where people submit 30 second home-recorded jingles for the client to win an iPod. Would you do this or would you rewrite it and how?
An Easy Formula For Juicing The Phones In The Morning.
Adultery. Wow, that was simple. Any time you get a woman on the air who is unabashed and without guile in terms of her pride about sleeping with a married man, the phones explode. The other women in the audience want to KILL her. I heard it on Magic in Colorado Springs. The caller put all the blame on the wife. Totally without any guilt. And the listeners wanted to track her down and hurt her badly. The morning show at Y in Fargo stumbled on this Phonal Viagra when a college student who is doinking her married prof, called in.
March 6, 2014CPR Promotional Check-Up - Mar 6, 2014
Lose Your Hair For A Pair Waxing is and will always be, funny. So 'VOO in Tulsa brought some dudes in one morning, spun a wheel, it landed on "chest" and they proceeded to get their chests waxed for Taylor Swift tickets. The Naked Wedding At Morning Show Bootcamp in ...
March 5, 2014CPR Promotional Check-Up - Mar 5, 2014
Big Green Things Two years ago WGRD in Grand Rapids took a large intern, painted him green and sent him around as "The World's Largest Leprechaun" to get his photo taken with listeners. There was a schedule of his bar tour so you knew where to find him and get snapped. ...
March 4, 2014CPR Promotional Check-Up - Mar 4, 2014
So Stupid, It Works From Clay Walker at 93.1 The Wolf in Greensboro: We've realized that 54% of our market's female population's name is Tammy...so all February it was Tammy Awareness Month...complete with Fun-Facts, and a Tammy-Selfie online contest here: ...
March 3, 2014CPR Promotional Check-Up - Mar 3, 2014
T-Shirts J-Kruz at 94/9 in Cincy nailed it. The t-shirts that we give away look like "Fun Run" shirts. No vibe to them. One thought? Go out and sit at a mall or other public location and look at what your demo is wearing. And then work from there. When all the teen girls ...
February 27, 2014CPR Promotional Check-Up - Feb 27, 2014
The Screen Extra's Guild Theory Of Background Signage Before I was kicked out (there was an "incident" and let's just leave it at that) I went to college in LA. Through a guy who I went to camp with, I got am SEG card that allowed me to make $36 for 14 hours of work; ...
February 26, 2014CPR Promotional Check-Up - Feb 26, 2014
Great Quotes To Remember Steve Jones, VP of Programming for Newcap and author of "Brand Like A Rock" http://brandlikearockstar.com/ chimed in on a discussion about a contest with - As Leonardo Da Vinci said, "confused shapes arouse the mind". And THAT is the Art of ...
February 25, 2014CPR Promotional Check-Up - Feb 25, 2014
Canine Idol Great radio stations push listeners hot buttons. Why? Because they get a reaction. And great radio stations really have passive listeners who use them as background Muzak. Children are a hot button. Which is why Baby Idol inevitably is massive each and ...
February 24, 2014CPR Promotional Check-Up - Feb 24, 2014
The Short Bus Concert Series One of the stations has a morning show pop-in from one of the past Idol contestants. I have no idea who he is. They all blurred together in about '06. One of those acts where the hook is better than they are. Q-102 in Cincy did Pennies From ...
February 21, 2014CPR Promotional Check-Up - Feb 21, 2014
Puppyrazzi With most of you under ridiculous amounts of scrutiny for traffic and likes, one hot button has always been Kids. Which is why Baby Idol makes the numbers go all kablooey. Submit and vote for cutest dogs is a no brainer. The Ten Word Movie Review One of ...