March 31, 2015CPR Promotional Check-Up - Mar 31, 2015
This is going to be a good one. Can't wait to see what Google does. You can make AFD a big theatrical production, as one US CHR morning show is but it can also just be simple and easy.
"Random" is a good litmus test. Just something random and unexpected and out of left field. No one has ever done a morning show in reverse. First break would be the sign off at 9 or 10. There are a couple of stations that are putting stuff together on the fly today. It could, again, be as simple as now, right now, calling the University, getting four students and doing each shift tomorrow in a different language. Jamz in Birmingham, which does better AFD then pretty much anyone, was the first station to do this. Mornings in Japanese, mid-days in Sri Lankan, afternoon in Thai and Nights in Russian. No pre-hype. Just...done.
March 30, 2015CPR Promotional Check-Up - Mar 30, 2015
Spring Done Sprung While March 20th is theoretically the first day of Spring, most of your listeners don't use calendars anymore and don't own a Chases Almanac. A Promotion Director to remain nameless had a pretty freaking genius-like idea. Her "adult" radio station ...
March 27, 2015CPR Promotional Check-Up - Mar 27, 2015
Elton John Congrats again (they're on a bit of a role, or roll) to 94.9 in Cincy for bringing back "Lion Kinging" to award some Elton tickets. This was the winner. World's Largest Popsicle When brainstorming we will often use "World's Largest" and "World's First" as ...
March 26, 2015CPR Promotional Check-Up - Mar 26, 2015
"For No Apparent Reason" Morning Show Accoutrement I was having a call with one of the morning shows last week and we were kind of going over the other shows that are out there and who does good stuff in different categories. Community stuff? Hands down: Hubbard in ...
March 25, 2015CPR Promotional Check-Up - Mar 25, 2015
Laura-FM KDWB has done some of the bigger promotions ever, but maybe the biggest thing they've done in the last decade was to change the name of the station for a day to recognize the #1 story in the state, which was a highschool kid who got paralyzed in a hockey game. ...
March 24, 2015CPR Promotional Check-Up - Mar 24, 2015
Boom Boom Bang One of the stations has concert tickets and was looking for something to do outside that would overshadow what the competition will be doing across the plaza. The idea? Boom Boom Bang. A hundred balloons with prize slips in them. Step up, pull down a ...
March 23, 2015CPR Promotional Check-Up - Mar 23, 2015
Text What's Next Lobbed this out recently and it's about to debut somewhere. You take ten texts at about a minute to the top of the hour. Anyone who predicts what the first song of the next hour will be, wins. Much like CD Scramble that KSFM used at a remote game for ...
March 20, 2015CPR Promotional Check-Up - Mar 20, 2015
Bad News Ballad A soon-to-be recurring feature at Mix in San Antonio where Russell Rush has discovered that bad news is best delivered in the form of a song. So he'll get bad news from a listener that they need passed along to a friend or family member, a local Idol ...
March 19, 2015CPR Promotional Check-Up - Mar 19, 2015
Instagram Contests Thanks to Bel Boschi, CPR Director of Computer Stuff, for this excellent piece on how to effectively do contests on Instagram. How to Run an Instagram Contest: Four Easy Steps Social Media Juice Post this pic and ask listeners to "Come up with a ...
March 18, 2015CPR Promotional Check-Up - Mar 18, 2015
50 Shades Of Ingebretson Again, one of the best parts of working out of the Twin Cities is getting to work with the Dave Ryan Show at KDWB. Every market has something specific to them that you can play around with. It's an accent. It's "that" suburb that everyone, ...