October 6, 2015CPR Promotional Check-Up - Oct 6, 2015
Lost In Textation
One of the talent got a text from someone who clearly thought they were their dealer and wanted him to drop off "60". I had the same thing occur on a Saturday morning last winter with some girl who thought I was ""Roman" and wanted to pick up a "20" before she and "Lauren" had to go to work.
I know this will surprise you but I was bored and had her going all over the north suburbs for "meets" and even got her to send a photo to prove she wasn't the cops.
It was fun. And it's also a terrific topic: weird texts that were meant for someone else.
I Knew It Sounded Familiar
Power 96 in Miami has put all of their Beat The Bomb contesting on Mondays in the PPM strategy of own the day, own the week, own the month. And the initial numbers have proven them to have been very right about that.
October 5, 2015CPR Promotional Check-Up - Oct 5, 2015
Free Fall There's an umbrella right there. Everyone who wins in October gets, say, a ball that gets dropped out of a helicopter. Closest to a target wins. (Verb) Cancer Breast Cancer is one of those charity "things" that we, as an industry, don't totally suck at. ...
October 2, 2015CPR Promotional Check-Up - Oct 2, 2015
Breaking & Ticketing Breaking & Entering is a terrific spin to Christmas Wish that basically has the station, with the help of an accomplice, breaking into a house and surprising a listener when they come home with a whole buncha crap™. This is about to occur ...
October 1, 2015CPR Promotional Check-Up - Oct 1, 2015
Buying Votes As we seg into ratings contesting, a station that must remain nameless for just a little bit longer has tied in Trump and cash giveaways in a promo series that will parody all of the standard campaign clichés. Included will be a jab at the other ...
September 30, 2015CPR Promotional Check-Up - Sep 30, 2015
And This A few of the stations in cold weather markets have sold sponsors to Snow Squad, which is a street team devoted to hitting ski areas, ice rinks and other frozen locations where people go to recreate. It could be a liquor associated with Winter sports. Campbells ...
September 29, 2015CPR Promotional Check-Up - Sep 29, 2015
Morning Show Web Content 1. This is absolutely classic. A 1980's dance show from Philly called "Dancing On Air". Without scrolling down, try to ID the girl who asks the first question. I think there's a possible caption contest. I'll start: "If the studio audience ...
September 28, 2015CPR Promotional Check-Up - Sep 28, 2015
Teases I don't think there's ever been a great promotion that didn't tease the audience a little bit, get them wondering, make them want the payoff. "Somewhere" a station has already gotten TV coverage for something that a radio station connection hasn't even been ...
September 25, 2015CPR Promotional Check-Up - Sep 25, 2015
Last Grad Standing I love marathon contests. This is what Monty Hall would do if he had a big showcase prize to giveaway. And Mix in Buffalo may have pulled off the best 'thon since KDWB did Survive It And Drive It on a coaster at Valleyfair. The key is to do it at a ...
September 24, 2015CPR Promotional Check-Up - Sep 24, 2015
The Exotic Erotic Ball There is no question that this is late in the game, but with most stations still trying to nail down stuff for Halloween, this is a good refresher for the Oldbies and a good tutorial for the Newbies. With seemingly every Fridays, Chili's, bar, VFW ...
September 23, 2015CPR Promotional Check-Up - Sep 23, 2015
How To Get Press In 2015 Whenever a station gets set to make a huge splash in the pool (ie: a stunt) it means that that evening for me will be spent in front of the TV clicking on 100's of websites and posting a link to said-stations website. This is how the Wired ...