September 18, 2014CPR Promotional Check-Up - Sep 18, 2014
Dave Ryan at KDWB did a contest awhile back where Steve-O had ten seconds to draw something, they'd post the pic and the first person to ID what it was intended to be, won.
One of the #1 CHR's has a Sesame Street roadshow coming through. The idea would be to have the toddler child of a staff member draw a different pic each day, and the first person to ID what it was (in the kids words), wins.
Alice in Denver did one of the great all-time at-work campaigns. They did Day Spa treatments for listeners. Now, most stations would do some lame "Join the At-Work Network and listen for your name and then come to the station to get a gift certificate to Spa Paige." Nope. Alice brought the spa to the listeners. The daily winner got her nails, her face, her hair and her massage, all done in her cubical while soothing music and incense wafted(r) around her.
September 17, 2014CPR Promotional Check-Up - Sep 17, 2014
Web Contesting Before the web, there were station vehicles. And that's where you dumped all the crap that you didn't want to give away on the air. Power 96 in Miami was probably the only exception because their street presence was so overwhelming that it actually had ...
September 16, 2014CPR Promotional Check-Up - Sep 16, 2014
"We 'Gone Need 'Mo Wax!" God bless the silly people. They had 5, 4, 3, 2, and first row for Taylor Swift at KSON in San Diego so they had five listeners and an esthetician come in. The listeners picked a waxed patch of John Flint's sasquatch-like(tm) torso, it was ...
September 15, 2014CPR Promotional Check-Up - Sep 15, 2014
Best Line Of Last Week From the ridiculously talented Jayme Marie at Z-102.9 in Cedar Rapids: "We had 162 cars come to our sticker stop on Tuesday which was amazing, because I didn't think there were 162 cars in town that didn't have our stickers on them ...
September 12, 2014CPR Promotional Check-Up - Sep 12, 2014
Customized On-Site Presentations I will undoubtedly tick some people off but I think the three best on-site stations for concerts and festivals are Power in Miami, Kiss/Mix in Phoenix and Z-95.3 in Vancouver because all three have incredibly aesthetic and asthmatic ...
September 11, 2014CPR Promotional Check-Up - Sep 11, 2014
Swag With Some Longevity Any time your AE can give something to a client that thirty years later they still have, that's a homerun. https://www.facebook.com/photo.php?v=10202423362653993 Your Next At-Work, Seafood Client Promotion From the marginally insane people ...
September 10, 2014CPR Promotional Check-Up - Sep 10, 2014
Hut, Hut, Hut, HIKE (Sounding Of Crashing Bodies) Thank you to David Mattox with Oasis Radio Group for spurring me to put together a compilation of football promotions for highschool, college, professional, the lingerie league… The $50,000 Kick Off Run Back An ...
September 9, 2014CPR Promotional Check-Up - Sep 9, 2014
He Done Rote Anuther Book Besides being an accomplished choreographer and ballroom dancer, Steve Jones with Newcap has written two amazing books on branding. To paraphrase Brad from "Fast Times At Ridgemont High": Read it. Learn it. Live it. ...
September 8, 2014CPR Promotional Check-Up - Sep 8, 2014
Sell This This is Michelle Heart from Kiss in Boise. They sold her modeling skillz to a local Halloween costume place two years ago and she posted a different shot with one of their outfits. Hot in Ft. Wayne and several other stations do this with their female airstaff. ...
September 5, 2014CPR Promotional Check-Up - Sep 5, 2014
For The Morning Shows Class Photos Last Summer Laura Daniels at Joy-FM in Buffalo and the staff re-did their senior pics. Who looks back at their senior class photo in the yearbook and goes ""Damn, I looked great!"? Thus the shot of Laura looking thoughtful with her ...