November 25, 2014CPR Promotional Check-Up - Nov 25, 2014
The 12 Days Of Christmas
One of the PD's reached out and was wondering how it worked because they'd done it a few years ago and it seemed confusing and even the airstaff couldn't figure out how it worked. "Did we screw it up?" No. But the person who sold it did.
Here is the generally accepted version that 99% of the time is very successful.
First day the morning show unwraps a present, sing just that part of the song (On the 1st day of Christmas, K-Paige gave to you....") and award it through some kind of creative contesting.
The next day they unwrap another present, sing more of the song, and give that present plus the first day's present. And so on and so on. On Day 12, someone gets all 12.
The thing to remember is that you HAVE to have a say over what gets awarded, ie: "On the second day of Christmas K-Paige gave to me, a six inch sub from Miami Subs....". I was at a station where we were able to stop "A second dinner for free when you dine at Lone Star Steak House" and fix it.
November 24, 2014CPR Promotional Check-Up - Nov 24, 2014
Renee Z Group contests 99% of the time sound the same in every market. So much wallpaper. With exceptions where you will see stations have fun with what they can control, which is the imaging. Mix in Springfield too the $1000 prize and turned it into a gift card ...
November 21, 2014CPR Promotional Check-Up - Nov 21, 2014
What's In The Box? Just wrapped up at Island 106 in Panama City where they launched it with a great promo from Holly O'Connor. "Anchorman" Will Ferrell and his handlers have always done an historic job of getting him out and viral. One of the stations is looking at ...
November 20, 2014CPR Promotional Check-Up - Nov 20, 2014
Human Space Invaders So, you have a crowd of people you need to entertain? This is from Jeff Helion who is now with CC in Poughkeepsie but was formerly the Marketing Guy for a minor league ball team. This...is cool. And stupid. And stupid is often cool. Because A ...
November 19, 2014CPR Promotional Check-Up - Nov 19, 2014
Black Friday Obviously there's no place better to be on the day after Thanksgiving then at a mall. Sitting there doing a straight-up remote? Will redefine the meaning of "sucks" for a generation. The crowd is braving temps, traffic and are possibly putting their own ...
November 18, 2014CPR Promotional Check-Up - Nov 18, 2014
Going Viral Phil Becker with Alpha Media is one of the smartest peopleI know. In Ft. Wayne he created a web series that gave the cluster better web traffic than most Top 10 market stations. He found a 17 y/o girl who was a blogger and made her into a Radio and internet ...
November 17, 2014CPR Promotional Check-Up - Nov 17, 2014
Teen Social Media Use If you're not using Instagram to reach the younger demos, they're GONE. http://www.marketingcharts.com/online/instagram-grows-as-teens-social-network-of-choice-47200/?utm_campaign=newsletter&utm_source=mc&utm_medium=headline One Dissection They ...
November 14, 2014CPR Promotional Check-Up - Nov 14, 2014
Morning Mammograms As opposed to getting on the air and spending 30 days telling her listeners to get screened for breast cancer, Sarah Pepper actually did it. http://hothits957.cbslocal.com/2014/10/14/sarah-pepper-got-her-first-mammogram The Grocery Store Dash In ...
November 13, 2014CPR Promotional Check-Up - Nov 13, 2014
"Christmas Shoes" If there was ever a song that makes you want to plunge knitting needles into your ears, many people would say this is it. One of the oldest fundraising bits on the planet is to find an annoying song and play it repeatedly until you hit some goal. In ...
November 12, 2014CPR Promotional Check-Up - Nov 12, 2014
Best Email From A Promotion Director From Blair at Hot in Ottawa: For the record, immediately after I emailed you, some random from the UK emailed me asking for permission to use the morning shows pic in their celebrity gossip show. I also have a blow up doll in a chair ...