August 27, 2015CPR Promotional Check-Up - Aug 27, 2015
"The Only Reason To Do Contests? Is To Make Winner Promos" - Jerry Clifton
"We don't do winner promos because they don't work in PPM". From a PD who's CHR was being beaten in teens by a Sports station.
The Pay Off
My Freshman year in college I went to school in LA and my equally broke dorm mates and I would go to see game shows get taped. Why? It was free and they gave us free stuff and occasionally shares of the winning.
We to "The Price Is Right", stood in line and before going in, they walked the line and gave everyone a quick interview. We were polite and serious and got a QUICK blow off meeting. Huh. Who did they call? The people who were wired, could barely contain themselves and were bouncing in-place as they stood in line.
August 26, 2015CPR Promotional Check-Up - Aug 26, 2015
Slap Cup According to an AE, this is the next Beer Pong with the college students. Target Tag In the beginning there was Ticket Tag. And it was great. And then AMP in Detroit did Cash Tag. And it was greater. The concept is simple; you need to know the name of the ...
August 25, 2015CPR Promotional Check-Up - Aug 25, 2015
State Fairs I was noting as I went through Chases Almanac, that seemingly half the states have Fairs imminent. So… PPM Cat Thomas at KLUC was talking about a big event in Las Vegas that draws tens of thousands of people and has 30 minute waits in line to get ...
August 24, 2015CPR Promotional Check-Up - Aug 24, 2015
Star Wars Episode VII Thank you to Darla Thomas at Greater Media/Charlotte for activating our fazers and putting this on our radar. It's being released December 18th so you have time to lock down tickets, funds for tickets and sell the crap out of what SHOULD be the ...
August 20, 2015CPR Promotional Check-Up - Aug 20, 2015
Lemons/Lemonade A sign of a great station is their ability to just take whatever is handed to them and milk it for juice. WPGC in DC once had a van that they referred to as The Jurassic Van and despite constant notes to management that the thing was a death trap, fixing ...
August 19, 2015CPR Promotional Check-Up - Aug 19, 2015
Back To School An AE "somewhere" reached out to me this morning and has a mall that is doing something for a tax free weekend and there will be a seemingly unending lineup of stations doing remotes. Said AE wanted to do something a little more exciting than a canopy and ...
August 18, 2015CPR Promotional Check-Up - Aug 18, 2015
Heat & Tweet Wild in SFO did something that was pretty cool when they went and paid for community pool admissions on days where it topped 94.9. Just a good excuse to hit San Jose and market the station for a relatively low cost. (I think it was like $2 a person). Jamz in ...
August 17, 2015CPR Promotional Check-Up - Aug 17, 2015
Have A Ball At Rod Stewart Radio People have become so desensitized to meeting artists that we have totally lost touch with the audience. I saw a station do "click and register" to meet Taylor Swift, which is a million dollar prize. Magic in Birmingham had backstage ...
August 14, 2015CPR Promotional Check-Up - Aug 14, 2015
Back To Back To School A couple of the stations are selling the "Sidewalk Heroes" gallery contest for the end of August, ie: take a shot of your kid on their first day, loaded up and ready to board the bus. Submit, post and vote. Recreating old family photos has become ...
August 13, 2015CPR Promotional Check-Up - Aug 13, 2015
Take With Several of you have done "Live With", which is a Canuckian contest that is fun and provides you massive exposure in the market and also a good use of digital and social networking. This is the Summer. People go on vacation. You should do "Take With" and have ...