October 24, 2014CPR Promotional Check-Up - Oct 24, 2014
Following a tornado last year we had everyone on an email thing within an hour and actual progress was being made until the Marketing Director intervened and started slowed the progress down to a glacial speed. It would be at least 6 days before they would be able to get it up and running, which is an eternity. We dropped it.
Bill Pasha with MBMI put together a really on-target piece about having your ducks in their rows so you have everything you need and there's no down time. Kiss 102 in Charlotte I think was the only FM in the market on the air 48 hours after Hurricane Hugo because the engineer had the presence of mind to not listen to the locals who said hurricanes don't get that far inland, and went and got generators and a LOT of gas.
October 23, 2014CPR Promotional Check-Up - Oct 23, 2014
The Night Before Thanksgiving Club Gig The Wednesday night before Thanksgiving is traditionally a BIG night for clubs. Kids home from college. No work the next day. It ends in "day". (We all need our excuses to drink. Lighten up.) One of the stations was looking for a ...
October 22, 2014CPR Promotional Check-Up - Oct 22, 2014
Weekend Before Thanksgiving Client Bit One of the stations has a promotional request from O'Reilley Auto Parts. Thanksgiving is obviously a big time period for loading Ellen, Rusty and Audrey in the Truckster and hitting the road. What if you did a Winterization Clinic? ...
October 21, 2014CPR Promotional Check-Up - Oct 21, 2014
Great Moments In Client Instagramming I'm sure that when Johnny Twitter sat down and created his social media namesake he thought "What a great opportunity for radio stations to spam and lose their followers with client discounts and other offers!" It's entirely ...
October 20, 2014CPR Promotional Check-Up - Oct 20, 2014
David Letterman I was on the fence for the first 20 years but he actually turned out to be a moderate success. If you look at the first two years of his show, it was ALL about throwing stuff off buildings. 2Day-FM in Grand Prairie had some front row tickets to a ...
October 17, 2014CPR Promotional Check-Up - Oct 17, 2014
Promo Sun Glasses Thanks to Steve Kicklighter at Kiss in Boise for this amazing swag find. http://www.logolenses.com/choose/wayfarer?gclid=CPW-4OKL3MACFUxqfgodYi8Aww Actual Dang Movie Trailers I've only seen a few stations that were cool enough to get trailers in the ...
October 16, 2014CPR Promotional Check-Up - Oct 16, 2014
The Best TSL Contest Ever Whenever ratings kick off I always get deluged with questions. Specifically about TSL since apparently everyone is killing with cume. "Paige, what is the best TSL contest ever?" from a GM. It would be any version of the "$1000 song" that Jamz ...
October 15, 2014CPR Promotional Check-Up - Oct 15, 2014
"The Dang Effect" Welcome aboard to Deanna Reed, the new Promotion Director at 95.7 Jamz in Birmingham. This is a radio station that has been a monster since they debuted in 1996. Just one amazing promotion or contest after another after another after another. They went ...
October 13, 2014CPR Promotional Check-Up - Oct 13, 2014
Petarazzi I Googled this. Except for some fancy pet food stores and groomers, no one has done this. In the beginning there was Baby Idol. And it was good. And stations got two years worth of hits in 72 hours. And joy rang across the land. This "submit a pic and tell ...
October 10, 2014CPR Promotional Check-Up - Oct 10, 2014
Canspiracy As God is my witness I once filled a car with cans of Beenie Weenies and for a month, it went around town and you had to fill out an entry black to ID/guess how many weenies were in the car. That's right. Not the number of cans, how many wieners. The ...