August 29, 2014CPR Promotional Check-Up - Aug 29, 2014
Great Moments In Swag
In the beginning there was Chapstik or generic-in-our-price-range lip balms. And it was, if not good, certainly above average.
With the rebranding of Z-95.3 in Vancouver they restocked with crap(tm) and among the most popular items is NICE organic lip stuff in round containers. The audience freaking loves the stuff. They were $4.95 per unit. Promolipbalm.com
I lobbed out Meme It Mondays last week and Troy McAllum at Boom 97.3 replied with some stuff that his station has done to brand photos because their competition has been stealing and sharing. And then he added this genius concept:
I create 2 photos (one with the answer, one with the question) and post one of Facebook, the other (with the answer) on our webpage. The Facebook pic has a bitly link back to our website to the picture of the photo that has the answer. The attached one had over 1000 clicks back to our website in 90 minutes and the ones that followed had over 400 each. I monitor the comments to make sure the answer isn't revealed as well as comment and like to be interactive. They are easy to make, include station branding, interactive and increase traffic to the web and build engagement on Facebook.
August 28, 2014CPR Promotional Check-Up - Aug 28, 2014
Suck This, Sirius As some stations flail and try to out iPod iPods (we can't) other stations realize that our biggest strength against them, Sirius and Pandora is our ability to be a part of our listener's lives and their community. Check out this incredible accolade ...
August 27, 2014CPR Promotional Check-Up - Aug 27, 2014
Slap Cup According to an AE, this is the next Beer Pong with the college students. Target Tag In the beginning there was Ticket Tag. And it was great. And then AMP in Detroit did Cash Tag. And it was greater. The concept is simple; you need to know the name of the ...
August 26, 2014CPR Promotional Check-Up - Aug 26, 2014
Free Willy Came up not once but twice today. In a vibrant economy like this, getting on the air and begging for canned food is going to be really successful. Or not. You need a premise and a storyline. The "hold the turkey hostage and threaten to kill it the night before ...
August 25, 2014CPR Promotional Check-Up - Aug 25, 2014
She's A Maniac... There have been so many Ice Bucket Challenges but the video work by Crosby McWilliams at Z-95.3 in Vancouver requires special honors. State Fairs I was noting as I went through Chases Almanac, that seemingly half the states have Fairs imminent. ...
August 22, 2014CPR Promotional Check-Up - Aug 22, 2014
"First Jobs" Facebook is a great place to test topics. I tried "What was your first job?" and it done blowed up. https://www.facebook.com/paige.nienaber/posts/10152643860097780?comment_id=10152646769142780&offset=0&total_comments=92 Ugly DJ's Following a recent ...
August 21, 2014CPR Promotional Check-Up - Aug 21, 2014
Yow! It's Hot In The Hot Tub! "James Brown's Celebrity Hot Tub." One of the better series of sketches in the long and illustrious history of SNL. This little memory cookie got jogged loose today by a client requesting suggestions on how to give away a hot tub that a ...
August 20, 2014CPR Promotional Check-Up - Aug 20, 2014
Best Fall Umbrella? The reason to do an umbrella? To tie everything together. If you have a lot of flyaways, then do what KOB-FM in Albuquerque did and lump them under "Fall Fantasy Flyaways" and they number them. THAT is how you own a position; they started at #17 and ...
August 19, 2014CPR Promotional Check-Up - Aug 19, 2014
Back To School An AE "somewhere" reached out to me this morning and has a mall that is doing something for a tax free weekend and there will be a seemingly unending lineup of stations doing remotes. Said AE wanted to do something a little more exciting than a canopy and ...
August 18, 2014CPR Promotional Check-Up - Aug 18, 2014
Great Morning Show Topics, Part 3 & 4 "Words that you hate so much you have an almost physical aversion to them". Me? "Broth". I have no idea why. Meredith Teplitz? "Moist". Use the word in front of her and she'll have to sit down. "What did your parents spank you with?" ...