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February 3, 2012
CPR Promotional Check-Up - Feb 3, 2012Better Than Family Tata Packs
93.1 The Wolf in Greensboro won "Best New Name" with a 2010 "1st". On Thursdays they did Fun Bags all day. Granted not as exciting as Family Four Packs or Prize Packs or Summer Survival Kits.
They had some swag, a CD and passes to that nights' event.
"You'll love our Fun Bags".
C'mon. This, and meeting people in the van after club gigs, is why most of us got into Radio.
The Ghost Of Valentines Past
I got no less then four stations looking for jewelry client ideas in the past 48 hours. And more to come, I'm sure.
One station has a client that wants to pop for a $500 prize for Valentines. Two things:
We do not use the term "giftcard". White Castle has giftcards. Jewelry? Bling. Baubles. Rocks. Anything but a freaking giftcard.
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February 2, 2012
CPR Promotional Check-Up - Feb 2, 2012The Bucket List One of the morning shows have started a Bucket List for themselves. And over the next year they're going to cross items off their lists. Hw, inexplicably, wants to, and I quote, "Go all Priscilla Queen Of The Desert and host a drag show." She wants to try ...
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February 1, 2012
CPR Promotional Check-Up - Feb 1, 2012Hot Chicks On The Internet One of the stations has a "thing" that's being sponsored by the Egg Council. Which reminded me of this little ghetto incubator we had in 4th grade where we watched a chick slowly hatch over a few days. Remembering that ALL great promotions go ...
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January 31, 2012
CPR Promotional Check-Up - Jan 31, 2012The Two Week Window Valentines is two weeks from today and a frightening thought is that many stations still don’t have a plan. Here’s what some of the stations in the Clifton Radio/CPR Worldwide Love Network(c) from the past couple of years that might ...
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January 30, 2012
CPR Promotional Check-Up - Jan 30, 2012Valentines Sadly, most station are still trying to figure out what to do for this, the next Promo Op once we get past Sunday). Here’s a few freebies, you cheap bastards. “Desperate Ice Wives” KDWB in Minny had what can only be described as a Big ...
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January 27, 2012
CPR Promotional Check-Up - Jan 27, 2012The Big Game Weekend You know how you'll occasionally get board games from promotional companies for giveaway on the morning show? And how they end up clogging and taking up space in the prize closet for about six or seven years before an industrious intern finally ...
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January 26, 2012
CPR Promotional Check-Up - Jan 26, 2012Video Yearbooks More and more schools are offering this as an option; you can also get the annual on DVD with video and other features not in the printed version. And therein lie the opportunities. Have the Night guy voice it. Or do a soundtrack for it. Or even offer to ...
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January 25, 2012
CPR Promotional Check-Up - Jan 25, 2012Superbowl Widows We spend so much time trying to lockdown big screen TV's (yawn) and viewing parties and getting someone to pay for tickets so we can send people to the game, that we forget that there is a HUGE segment of the audience that doesn't care to sit and make ...
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January 24, 2012
CPR Promotional Check-Up - Jan 24, 2012Ain't Never Been Done I don't think anyone has ever melded Halloween and Valentines. With that in mind... ...when I was at Kiss 102 in Charlotte, Mrs. Paige and I double-dated with Jo Jo Wright and the psycho record rep he was seeing, and went to see "Ghost" when it hit ...
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January 23, 2012
CPR Promotional Check-Up - Jan 23, 2012Radioisms My friend Todd runs a golf course. His wife doesn't golf. And about once a year he takes her to a conference where all anyone talks about is the minutae of running and maintaining a golf course. As Leslie said, "Think 'Star Trek' but with sod." No one likes to ...

