March 4, 2015CPR Promotional Check-Up - Mar 4, 2015
So Stupid, It Works
From Clay Walker at 93.1 The Wolf in Greensboro:
Last year we realized that 54% of our market's female population's name is Tammy…so all February it was Tammy Awareness Month…complete with Fun-Facts, and a Tammy-Selfie online contest
The Nae Nae Dance
We're due for a pop culture dance phenom that burns out after 72 hours (like the Harlem Shake). Thank you to Deanna Reed at 95.7 Jamz in Birmingham for sharing The Nae Nae Dance. During the weather last week they grew their Instagram numbers by 500 people by having them Nae Nae in the snow. These are Disney characters.
March 3, 2015CPR Promotional Check-Up - Mar 3, 2015
Shoeper Bowl This is absolutely outstanding, from Kruz and everyone at 94/9 in Cincinnati from a few weeks ago. From the aforementioned Kruz: I have the best team around who made his happen. The field is a custom printed floor decal. Stands were rentals. Target is a ...
March 2, 2015CPR Promotional Check-Up - Mar 2, 2015
Snowfies Back during a Winter storm in December I'd lobbed out "have listeners go outside and take pictures of themselves dorking around in the snow". With one of the recent minor weather occurrences that affected a small portion of the Northeast, comes this from Adam ...
February 27, 2015CPR Promotional Check-Up - Feb 27, 2015
Posts & Posters I mentioned a Facebook post about "What was the first poster you ever hung on your wall?" that's been jacking up my email for 8 days now. It just will NOT stop. Laura Daniels at Mix in Buffalo tied it into their NKOTB giveaway. ...
February 26, 2015CPR Promotional Check-Up - Feb 26, 2015
Great Quotes To Remember Steve Jones, VP of Programming for Newcap and author of "Brand Like A Rock" http://brandlikearockstar.com chimed in on a discussion about a contest with - As Leonardo Da Vinci said, "confused shapes arouse the mind". And THAT is the Art of ...
February 25, 2015CPR Promotional Check-Up - Feb 25, 2015
Canine Idol Great radio stations push listeners hot buttons. Why? Because they get a reaction. And great radio stations really have passive listeners who use them as background Muzak. Children are a hot button. Which is why Baby Idol inevitably is massive each and ...
February 24, 2015CPR Promotional Check-Up - Feb 24, 2015
The Short Bus Concert Series One of the stations has a morning show pop-in from one of the past Idol contestants. I have no idea who he is. They all blurred together in about '06. One of those acts where the hook is better than they are. Q-102 in Cincy did Pennies From ...
February 23, 2015CPR Promotional Check-Up - Feb 23, 2015
Facebook Juice I saw "What was the first celebrity/singer/actor poster you ever put on your bedroom wall?" go on and on and on for about three days on a Hollywood film buff page the other day. From Troy McCallum at Boom 97.3 in Toronto: Yesterday I doctored a picture ...
February 20, 2015CPR Promotional Check-Up - Feb 20, 2015
World Hug Day It's good to go through the monthly dates stuff I send out because occasionally you're going to come across something just out of left field that you can mess around with. Like a few weeks ago when it World Hug Day and Jessica from the Radiowave 96.7 ...
February 19, 2015CPR Promotional Check-Up - Feb 19, 2015
Our Logo On Your Meat A station-to-remain-nameless has a steakhouse client that wants a promotion. My suggestion would be to have a station 'cut of meat' with the station logo actually branded into it. A dial position number of cents from each steak sold would go to a ...