July 24, 2014CPR Promotional Check-Up - Jul 24, 2014
As KDWB has discovered when they first started doing Pajama Parties for Valentines, listeners in PJ's will get them more views in the following 72 hours than most stations get in a calendar year. Over 2 million.
So, IF you had a decent concert ticket or experience, there's your bit. Instagramed hashtagged mirrored selfies of yourself in your PJ's with random shots being selected to win.
Several years into The Most Interesting Man campaign, it's still plugging along.
As I'm prone to remind you, every market has a suburb that you can make fun of without having legions of torch bearing villagers descend on the station and burn it to the ground. In Minneapolis? Anoka. You make fun of Anoka and the world laughs right along with you. Cedar Riverside? See my earlier statement about torch bearing villagers.
July 23, 2014CPR Promotional Check-Up - Jul 23, 2014
Dibs On Sibs The evolution of morning show contesting has stagnated over the past decade with the Big Five contests pretty much being done by some station/s in every market and then the rest are totally unremarkable. Dave in Minny has done so many one-and-out contests ...
July 22, 2014CPR Promotional Check-Up - Jul 22, 2014
Undorsements We make fun of how stupid our listeners are. But they're savvy enough to know that when a DJ says, "My friends at Bob Carter Ford..." he/she is being paid to say that. And when Rihanna or Brad Paisley say, "K-Paige is the ONLY station I listen to when I'm in ...
July 21, 2014CPR Promotional Check-Up - Jul 21, 2014
Five Contests Your Might Not Have Heard Of... Scar Search This was done as a remote "game" by Dr. Don in Detroit back in the day. Come by and show him your disgusting scar and win a prize. The audio reaction of the talent on the air was cringe worthy in and of ...
July 18, 2014CPR Promotional Check-Up - Jul 18, 2014
A Summer Umbrella Deserves A Summer Song Z-102.9 in Cedar Rapids has a great Sumbrella (TM pending) with "Best Summer Ever". Now, their station band has donea tune for it. Zoinks! Newcap in Edmonton has storefront studios in the West Edmonton Mall (the largest in ...
July 17, 2014CPR Promotional Check-Up - Jul 17, 2014
Water Drops Hot 104.5 in Knoxville did their first Water Drop of the season, hitting parks, ball fields and wherever people were sweltering with cold bottled water. And this of course was sold and sponsored. Double "yeah". Social Snooping So it seems that this is the ...
July 16, 2014CPR Promotional Check-Up - Jul 16, 2014
Taking It Live...And Not In A Remote Way One of the clients hit me up for a hot weather idea a couple of summers ago. They were in the middle of an unprecedented heatwave. So, in a stunt that was a precursor to the Wired 96.5/Philly Scabies Bit, they had the jocks talk ...
July 15, 2014CPR Promotional Check-Up - Jul 15, 2014
The Snowball Effect One of the things that I'll sometimes see is a station that is simply "in the zone". They can't not hit the ball. They're, well, on a roll. The problem? It's hard to maintain it, but when you're on a roll, it can be punishing to the competition. 98PXY ...
July 14, 2014CPR Promotional Check-Up - Jul 14, 2014
The Best Line Of 2014 (So Far) A friend who programs a non-client was mildly apoplectic because they had to miss three to four hours of an event on July 4th that drew a ¼ million people because an AE sold a remote to a car dealer. Sales person: "It's the slowest ...
July 11, 2014CPR Promotional Check-Up - Jul 11, 2014
Mass Shootings June was pretty horrible for mass shootings. Moncton, Vegas and Portland. One of the things we do when we do corp meetings is something called The Reaction Game. You break the room into 'stations' and everyone is handed a different scenario. Your market ...