January 26, 2015CPR Promotional Check-Up - Jan 26, 2015
The Best Morning Show Valentines Guests...Ever
Do a contest or topic based on finding listeners with the parents who have been married the longest. Then get three of these couples in on Valentines morning to talk about their secrets to long relationships. Can we get a collective "Aww...". Old people are cute. This would be large.
So, you're stuck with coming up with an idea for Valentines? A good thought-starter is always "What would Jerry (Springer) do?" He might give away a divorce, like Q-104 in Halifax.
"Looking For Love"
Speaking of love (or anti-love), I love scavenger hunts. If you do them correctly, you can create some buzz and get some press, ie: Item #9 to collect is a video of you singing "Achy Break Heart" in your pajamas in front of any local TV station.
January 23, 2015CPR Promotional Check-Up - Jan 23, 2015
Ain't Never Been Done I don't think anyone has ever melded Halloween and Valentines. With that in mind... ...when I was at Kiss 102 in Charlotte, Mrs. Paige and I double-dated with Jo Jo Wright and the psycho record rep he was seeing, and went to see "Ghost" when it hit ...
January 22, 2015CPR Promotional Check-Up - Jan 22, 2015
Radioisms My friend Todd runs a golf course. His wife doesn't golf. And about once a year he takes her to a conference where all anyone talks about is the minutae of running and maintaining a golf course. As Leslie said, "Think 'Star Trek' but with sod." No one likes to ...
January 21, 2015CPR Promotional Check-Up - Jan 21, 2015
Don't Do This An AE somewhere submitted a contest proposal that would have listeners "enter to win a chance to win". Run. Away. Just like your listeners would if they heard that. Getting Them Out Of The Dog House Every guy has, at least once, f'ed up Valentines. ...
January 20, 2015CPR Promotional Check-Up - Jan 20, 2015
The Black Bra Party (Not associated with The Black Panther Party) Radiowave in Windhoek Namibia is a pretty freaking cool station. You know you're cool when Canadians think you're cool. This is their annual event to raise funds for breast cancer and would be a great ...
January 19, 2015CPR Promotional Check-Up - Jan 19, 2015
One Of The Best Logos Ever Logos are subjective. I inherited one in SFO that, I thought, sucked. Terribly. But I was told, "Well, you're not from here. You wouldn't get it." And they were right. It grew on me the longer I was there and the more listeners I met. And ...
January 16, 2015CPR Promotional Check-Up - Jan 16, 2015
Snowfies KDWB in Minneapolis does better submit-post-vote galleries that anyone else, and their hashtag ticket contests regularly cripple social media. For Valentines last year they did a sponsored gallery promotion that awarded a wedding package to the "Frolicking ...
January 15, 2015CPR Promotional Check-Up - Jan 15, 2015
Looking Ahead 12 Months 102 Jamz in Orlando, during the Carlos Pedraza era was the first station I ever saw fly a plane load of kids to the North Pole. They did it with the Magic and it was mindbogglingly large. Power in Miami was the next to do it and flew a Carnival ...
January 14, 2015CPR Promotional Check-Up - Jan 14, 2015
Are You The Cashman? Possibly one of the most successful campaigns was something that I inherited when I started at Kiss 102 in Charlotte in '89. It was a Clifton idea that he instituted when he started that sucker. It was called The Cashman and it was basically a ...
January 13, 2015CPR Promotional Check-Up - Jan 13, 2015
Cold Weather Promotions, Contests, Stunts, Bits & Accoutrement I figured that early January is a better-late-than-never time for sending this out. With the exception of maybe the stations in Florida, LA and Honolulu, most of you can expect a good blizzard or two, ...