CPR Promotional Check-Up - May 10, 2011
May 10, 2011
The Art of Promotions is to get noticed. I always reference the guy who owned a ministorage complex in Alabama and who put a giant owl on the top of his billboard. Maybe 8 feet tall. Plastic I assume. 100 miles of "outblur" between Birmingham and Huntsville and THAT is the one I remember.
- When driving a station vehicle, you drive in the left lane and you drive with the headlights on...so that people will notice you.
- When parked at an event, park up at the street, sideways, rollerbar lights flashing and the music at "11". Interns and street-teamers should be...up at curbside waving at traffic. If the neighboring businesses don't complain, you aren't doing your job.
KDWB has strobe lights that are in the light wells on the front and back of the vehicles. Parked in front of a club, you can spot them from four blocks away. Which is KIND of the idea.
When I was working with WIOG I bought one of those fake severed arms at a novelty store and hung it out the back door of the station van. Why? Because it made people look, notice and pay attention.
I don't care how great your relationship is, you don't want your spouse or significant other reading your texts.
One of the stations has SATC 2 tickets. Very simple. During the morning show they'll approach women and ask to read the first dozen texts on their mobile or iPhone live on the air. If they allow that, they get the tickets. Could also be done with free gas at gas stations or any other hot item ticket.
Don't. Do. This.
Do not, under any circumstance, during the summer, go out at night and fertilize the call letters into the grass at highschool football fields.