CPR Promotional Check-Up - Jun 3, 2011
June 3, 2011
Just a few weeks away and I'm pretty sure that at a LOT of stations it's just now making its first appearance on the radar. So here are a few things that might rescue the "Day" for you.
Father Mows Best - What could possibly be more photogenic then lawnmower races?
Father Mows Baseball Best - This came up at a brainstorming session. The concept would be to have one dad mow Coors Field before a Rockies game. And have him honored before the crowd. 97 Rock in Buffalo did something like this when they had a dad mow the lawn seats at Darien Lake before a Tom Petty concert...and get to take the mower home.
Hooter Girls Mow Best - One of the promo guys forwarded me a funny story about some local women who had formed a Bikini Girl Lawn Care service. Basically they would come and do all your yardwork in thongs. I lobbed this out and John Hager at 97 Rock parked it in the leftfield bleachers. The station did Hooter Girls Lawn Care where one dad won the op to sit in a lawnchair and drink beer while Hooters Girls mowed and trimmed and mulched.
Father Blows Best - Men with leafblowers pushing logoed beachballs across a field. First to cross the line wins a prize. (What the Hell did you think I meant?!)
He's With The Band - I did a Fathers Day cookoff (judged by local barbecue chefs) when I was at Wild in San Francisco. What if you did something similar and the winning dad gets to cater your next station concert. Cook food for all the acts. Hang out backstage all day. Go home with a Hank Hill sized grill. What dad wouldn't think this was the coolest of the cool?
On-Air Vasectomy - The goal of Promotions is to stand out. If everyone is doing the warm and fuzzy thing, then this would certainly be different. Another option would be to have the Chippendales come in and teach dad to strip.
Booty Camp - That's the name of the "teach dad to strip" annual promotion they did at Alice/Denver. It's huge. The dads, once they've gone through school with male strippers, they perform at a big outdoor venue downtown.
Deployed Dads - Working with the local base's FSO, arrange for dad's and their kids to get some phone time. For the young kids left behind, see "Surrogate Dad" below.
Bad Dad Fashions - Jerry Springer has made a career of taking people and giving them makeovers. One of the stations plans to have listeners e-mail photos of embarrassing dads fashions, and the audience will vote on who will get madeover. Another station plans on taking dads around on a bus, with a fashion coordinator and a credit card.
Last Chance To Party Before You Have To Be Responsible - For the men with pregnant wives, how about one last blow-out bash at a strip club.
Freak Out Your Father - What dad wouldn't be freaked out by going out clubbing and to parties with his daughter? There's a bit here.
The Moment Of Teenage Truth - Fly in Albany had mom's hooking their kids up to a voice stress analyzer and quizzing them. Kids won prizes for each truthful answer. Totally could be done with dads and their daughters.
Dead Beat Dads - As a weekend contest, give away prizes and then refuse to award them. (From the mind of Nick Minnick at WXTU in Philly.)
Dead Beat Dad Pinata - As done by quite a few stations last year.
Trading Garages - The name explains everything. Should be very funny.
More Power To Your Poppa - KSFM in Sacto did this in 1998 and had fathers calling in when they heard a power tool to win dinner and Chevy's and a power tool of their own from Home Depot.