CPR Promotional Check-Up - Jun 22, 2011
June 22, 2011
One of the Marketing Directors has a DOS who wants to put together something called "Wine Down Wednesdays" with an existing wine distributor client. A weekly book club event would work. As would any kind of post-screening wine tasting party.
The other option is to do a weekly event in November, with a different costume theme each week. Wine does not necessarily lend itself to really over the top horror costume contesting, but movie stars, TV stars, eras like the 60's, would definitely work.
"Hoarders" is like "COPS" and "Intervention" in that it's life affirming. No matter how sucky my life is I'm not living in a trailer with 90 cats and 400 boxes of "Betty & Veronica" comic books. (Yet) One of the stations has what can only be described as a big diaper load of concerts coming up. So, for the 4th of July weekend the morning guy is going to go down to the prize closet to get a clean shirt for (event) and find that the intern who is in charge of the prizes is a hoarder. The place is FILLED to the roof with stuff. The imaging will include Rachel the hoarder talking about how it had taken "months to get everything stacked up JUST right with all of the shirt labels out and in a perfect 45 degree to the azimuth of the sun and how the CD's and DVD's and tickets are color coded and stacked by blood type and time zone and area code for the artists' grandparents and HEY watch out for my cat! (Screeching cat)"
Basically it's a Spring Cleaning Weekend with huge prize packs of stuff so you can make room for all the new Summer prizes. Rachel will/should lose her mind a little every time you give something away.
The Sing A Long Summer
Another station is in a similar situation with a TON of concerts. Everything from Motley Crue to Steely Dan to Peter Frampton. My suggestion was (Stations) Summer Sing A Long. It would be a series. Summer Sing A Long #1, Motley Crue. For the contesting it's like a summer camp campfire sing a long with a song leader. (cracking fire)(end of "Kumbaya") Guy: "Okay kids for our final song of the night, hey, Kevin, don't hog the smores, I'm going to do something that your mom and dad loved when they were your age...(and he goes into an accoustic "Girls Girls Girls") ID the song to win. All you need is someone who can pluck a guitar and sing badly.