CPR Promotional Check-Up - Aug 15, 2011
August 15, 2011
An Actual Book Recommendation
From Steve Jones with Newcap. Joe Spoelstra's written a book called "Marketing Outrageously". He was responsible for taking a small market (by NBA standards) team like the Portland Trailblazers and turned them into a revenue giant. He then went to the New Jersey Nets and filled the arena and made them a cash machine.
How? By breaking all the rules. By acknowledging through marketing that they weren't good, had never been good and probably never WOULD be good...but hey...Shaq's here next week!
When 60% of season ticket holders didn't renew, did he send them a letter, or worse, spam? No. He Fed Ex'ed them rubber chickens with a sales pitch. Why Fed Ex? It gets opened by the recipient. Not a receptionist. Renewals exploded.
He insisted that employees NEVER miss a family "day" like kids' kindergarten graduation. Why? It made them "better people". He also had the company pay for ANY classes an employee wanted to take. Skydiving? Speaking French? Whatever. It averaged out to $100 an employee a year. And it made them, again, "better people". Available on Amazon.
Toss One Off For (Name Of Artist)
From Jason at K-97 in Edmonton. You could do this with any artist. And I have some of the imaging:
Terry, Bill & Steve's Heads or Tails is a competition we are doing all of August for AC/DC tickets.
The premise is you can win tickets to the Sold Out Concert but it comes down to a coin toss... fate of the tickets are in your own hands type deal. Win the toss you instantly walk away with the tickets - simple. But if you lose the coin toss, you have to do some stunt Terry, Bill & Steve has lined up for you. You have the option to bail out and the tickets are lost.
First toss - Shot Down in Flames (all AC/DC titles), if listener lost the toss he/she would wear a Calgary Flames jersey (local NHL teams enemy) and be shot with paint balls for an hour by passerby's. The guy bailed out.
Second toss - Have A Drink On Me, if listener lost the toss he/she would have to do 3 body shots off of our Hairy Producer - Scotty. The chick lost and complete the task!
More tosses to come with charitable angles like THE JACK (sounds dirty) where if the listener loses we are raiding his/her house of all non-perishables and donating it to Edmonton's Food Bank.