CPR Promotional Check-Up - Sep 1, 2011
September 1, 2011
Car Dealers In December
One of the stations has a car dealer who wants "something" for the holidays. Car dealers are great because of their space. They have lots of it. And they're usually in a killer location. If you have any plans for setting up and doing a marathon of pain and discomfort (hanging from a crane, living on top of a semi truck), a dealership should be the second place you ask after a mall.
Facebook & The Morning Show
If you play within the lines, there's more you can do with social networking in addition to posting info on your club gigs and contesting times.
KOB-FM in Albuquerque did Fakebook. Somewhere in the market was a fake person with a Facebook page. Ask to get added and include the station slogan in a message and maybe win No Doubt tickets. 700 people found the right page.
There's all this talk of "social networking". What about Anti-Social Networking. Be the first station to have Hatebook on your site. Just a place for people to go and unload on the db's who are ruining their daily lives.
I was stal...looking for a girl from college on Facebook and clicked on a "Rachel Smith"...who is part of a fetish "group" of young women who like wearing diapers. (I'll pause while you all frantically dash to Facebook and start searching)(Muzak version of "Norwegian Wood" plays quietly in my head) Okay. Anyway, what if you created a Facebook group for College Girls Who Wear Merkens. Or some equally insane niche. Populate it with some fake members and see who joins.
And, at the end of the day, the true joy of social networking is looking up ex's. Because that girl you made out with for five minutes in 9th grade at church camp has been waiting to hear from you. You COULD do" Ex List". Listeners submit links to Facebook profiles for their ex's and the audience votes for the "One That Got Away" or, "Biggest Reason To Be Happy You Got Out When You Did".
The flip side of this would be to go to profiles, learn as much as you can from their wallposts and then message them and act as if you were their best friend in 10th grade and see how politely they treat you.
I'm going to end with a mental image. The young woman who taught my nine year-old to swim and who my wife was a confirmation mentor to...is now off at college. Scrolling through her FB page, there were lots of photos of her at bars, at the lake, at parties, peeing in the woods...yup.
Which was the impetus for a morning show bit at KOB-FM where I was a freaked out listener and was calling for advice. My best friend from 1st grade on and I still live close to each other, we see each other regularly, our families have vacationed together and I'm the Godfather to his oldest. Like any guy, I've visited a couple of, well, adult websites. And on one of them...was a picture of little Lari at a frat party. What should I do?
So think outside the spam. Facebook can be more than just a few thousand people who allegedly are your friends but really just clicked once at some time and now are in your network.