CPR Promotional Check-Up - Sep 19, 2011
September 19, 2011
Little Pink Dress Parties & Bosom Balls have pretty much made their ways into most markets as events for Breast Cancer Month. I Googled "Breastivus". There were only 248 hits which makes it almost original. Ditto with Breastival which Tim Kwong at CBS/SFO came up with.
Great Creative Will Always Sell Spots
And with most AE's being handed a book from 1988 and sent out on the streets, it's no wonder you hear a lot of really generic stuff.
One of the best car dealer campaigns in history. Make the sales people get this. http://www.youtube.com/watch?v=RCUBxgdKZ_Y&feature=related
Commercial Free Hours/Days/Weeks
Back when I started this job, most of the Clifton stations were doing dial position minutes of commercial free music under the moniker of Triple The Music. Contesting was usually tied in to support it and had listeners counting the songs and getting paid by artist/title.
NOW in NYC took it to the next level with Commercial Free Mondays. I have some of their imaging for it; great stuff that I will send if you ask.
Quite a few stations have adopted CFM and it works. But...there's always a little pushback from clients who see it as labeling spots as bad or a stigma.
With 90 minute music sweeps at Z90 in San Diego, they used the return to music out of the spots, as the cue to call. So...you had the players sitting and listening intently to the spots. The clients loved it. Go figure.
One of my favorite April Fools bits is to have people ID errors on the website or on-air. Kind of like the Drew Carey Error Episode. Steve Jones with Newcap said that THAT could be a client appeaser. Run a fake spot every day and be the first to ID it and text in "Bob's Used Auto Glass!" and win. Again, it gets the players to sit through spots.
Steve BTW has a book called "Brand Like A Rockstar" that is already charting high on Amazon with just pre-sale orders. Get it. You will be wiser for it. He takes the lessons of bands like KISS' success and applies them to marketing. http://brandlikearockstar.com/