CPR Promotional Check-Up - Sep 22, 2011
September 22, 2011
'Tis The Season For Scaring Small Children To The Brink Of Incontinence
Now, if you're any of the Florida stations or AMP in LA, you have monstrous theme park events happening in October. For the rest of us, we have a dizzying array of local attractions and annual events like haunted houses, corn mazes and similar venues to choose from. (Sorry about the "dizzying array" comment. That was pretty lame)
There's NO reason you can't be at one of these every weekend next month.
Then, we just need to decide what you want to do when you're there.
Me? I'd get a canopy and a prize wheel and some free pizza!!! But that's just me. What else could you have at a three hour appearance at one of these places?
There are probably a thousand in your market who would love to come out and read cards for mentions.
Love At First Fright
Could be as high maintenance as a wedding, or as simple as a singles night.
Cam people as they go through and post their reaction vid on your website.
The Scream Team
Have the airstaff go through, one at a time, miked. Post the audio on the website. Match the scream to the DJ to win passes to the client.
As done at 98PXY, they got a pig and a blind folded DJ and stuck them in the middle of a corn maze to see who could find their way out, first.
Little kids racing in costumes.
Duh. It's a given. But you need a hook. Parent/Kid pairings always seems to spark some listener creativity.
Set up a rear projection screen in the corn maze and show a scary movie.
Get a professional to do works of art to send people home with.
David Letterman broke through by dropping stuff from heights. Best ever was at Hot in Milwaukee. 300 pounder from a crane in a mall parking lot. You had to guess how far the farthest chunk would fly on impact, to win $1000 in shopping at the client.
Bring one of those out and send listeners home with clips of them appearing in classic horror films.
Teams run an obstacle course carrying a wooden box with a DJ in it.
But I still fall back on the canopy, eight foot table, prize wheel and pizza.