CPR Promotional Check-Up - Oct 18, 2011
October 18, 2011
For Our Friends In Sales
Jewelers came out of the woodwork yesterday so let’s start with that:
“The Oldywed Game”
The best jewelry giveaway is always “Desperate Ice Wives”. But if the client is “conservative” or “more traditional” then this is a great, warm and fuzzy, promotion. I did the Dating Game at a mall with listeners asking and answering questions to/from modeling school students on the other side of a partition. The set up was beautifully built and totally mirrored the old show. It was very very successful and technically NOT prostitution since they were only doing it for credit.
Anyone who has been married for any length of time will attest to the fact that you still are always learning about your partner. You solicit for and pick five couples though TBD contesting, but probably a mix of web and morning show.
At a mall or appropriate venue a stage is set up and the five couples participate in a competition that has the various genders exiting to a controlled space while their spouses are asked questions about them, like, “Nickname In Grade School”, “Birthmarks”, “Shoe size” and “College roommate’s name”. Two rounds with each gender and the highest point getters get the jewelry. There should be “Fabulous parting gifts” for the other couples.
Malls, jewelers, vacation packages, restaurants.
“Two And A Half DJ’s”
A Watch & Win web promotion that has daily webisodes produced and posted. Contesting is based on having gone to the station site and watched the daily ‘sode. And then being able to answer questions about what occurred, ie: “In today’s ‘Two & A Half DJ’s’ Blaine accidentally spilled what on Dana’s shirt?” Be the first to call and say “Diet Guava Snapple” and win.
This was done as “Dave’s Office” at KDWB and several stations did it when they had Miranda Cosgrove coming through and had passes to meet her. To win, you have to go to the station site and watch it.
Potential Sales Opportunities
Product placement and inclusion in the story line. Also opportunities for prizing.
“The Greed Diet”
This has been done many times as The Biggest Loser but BY FAR best version was the original, as done by KZIA in Cedar Rapids where the team that lost the highest % of weight over 30 days split $30,000, which was backed entirely out of entry fees.
I think this has massive potential for an at-work promotion with the workplace that loses the most weight winning a large cash prize.
Teams of listeners pay an entry fee of $100 and at a starting event, weigh in. Over the course of the next four weeks there will be weigh-in events where teams can go, chart their progress and also be counseled and marketed to by clients on how to help their progress.
A final event weigh-out determines the team that lost the highest percentage of weight over the 30 days and that team splits a cash amount.
Hospitals, fitness clubs, dietary food, restaurants touting healthy menus, charities and organizations that deal with heart and weight issues, tennis shoes, diet colas, low cal beer.