CPR Promotional Check-Up - Oct 25, 2011
October 25, 2011
People love to see stuff drop and explode. Doubt me? Go to any of the million youtube videos of stuff like helicopter ball drops or pumpkin drops or similar crane/chopper charity drops. There's always a crowd who just got just go for the bang.
How do you add a contest element? Genevieve Thompson with Radiowave suggested something like bar coasters. Much like any of the ball running promotions, give out a dial position number of them on air and an equal number on site. Shuffle them up and lay them on the ground in random places encircling and moving out from Ground Zero. Using a pumpkin or perhaps a clear plastic ball filled with orange jello, you raise it to the top of a crane and drop. All coasters that get schmootzed would win tickets to something. And don't forget, lotteries spend money and people love lottery tickets.
ALWAYS mike the impact point and banner the crane so that a downward panning camera will pick up nothing but logos.
And when in doubt, destroying a car is just good fun. I'd smash a winner's car and replace it with a new one. Congrats to Q-104 in Halifax for pulling this off two weeks ago. http://www.q104.ca/viewvideo.asp?mn=5&id=241&Category=Viral+Video
The Night Before Thanksgiving Club Gig
The Wednesday night before Thanksgiving is traditionally a BIG night for clubs. Kids home from college. No work the next day. It ends in "day". (We all need our excuses to drink. Lighten up.)
One of the stations was looking for a theme. Understand that many of the people who would WANT to be going out will be committed to sitting around the living room getting caught up with rellies.
What if, on your website, you had a section to sign up for your Escape Call/Text. You log on, pick a time and a number to call/text them.
So, at 8:15 pm, after hearing about Aunt Dotties childhood on the farm near Bloomington, Illinois, my cell phone rings. I answer, make the approriate number of "Uh huh's", "yes's", "when's?" and "for how longs?" and hang up.
I then turn to the 300 relatives crammed into the family room at my in-laws and say "Darn. Jerry has a problem. I need to get home and re-send something to the manager in Hawaii or I'm going to have take off ALL tomorrow and rewrite their imaging. Something happened with their computer system." I make the appropriate number of sad goodbyes, tell everyone I'll see them tomorrow and flee to Club Cancun where Lucas from KDWB will be doing free drink specials for 18 year-old girls with bad self-esteem and daddy issues.
The other option is to ENCOURAGE the listeners to bring the cousins they're supposed to be entertaining with games of Risk, popcorn and re-runs on TBS.
Do "Night Out With The Living Cousins". Bring someone with an out-of-state ID and they get in for free. Do a Cousins Dating Game where my cousin from Oregon is up on stage getting blindly set up with some other local's out-of-town cousin. I mean, it's not like they're ever going to see each other again.