CPR Promotional Check-Up - Nov 10, 2011
November 10, 2011
Best. Thanksgiving. Campaign. Ever.
In eighteen years with this gig, only has an announcer stepped up and really put it on the line. Instead of sitting in a comfy booth begging for canned food, Jerry Hart from B-95 in Fresno went and lived homeless for a week. He then returned to the studio and talked about the families who were living in cars and in tents. Crazy homeless men don't really elicit much sympathy from the public. But he was able to paint a very telling picture of families and even lone teens who had fallen through cracks in the system. This then spun into a blanket and clothing drive. They collected, wait for it, 400,000, blankets.
A night guy somewhere is gearing up to go out and do this for a week. There's still hope for terrestrial Radio.
Nothing says "We're too lazy to do show prep" then listening to a morning show do 40 minutes on the previous nights' Idol. But, on the other hand, if you don't acknowledge it, you're going to sound like an idiot. It debuts the new season in just over two months. Enough time to create and build and sell something around it. Hit me up and we can work on it.
Bad Rudolph/Mad Santa
One of the stations has a buttload(r) of turkeys to giveaway. As scintillating as saying "Caller ten gets a gift card to buy a turkey at Hyvee!" is, they're presenting it as having a conference room full of live turkeys. Several times a day the morning guy will step to the door, open it, you'll hear a cacophony of squawks and screams and flapping wings as he is attacked while grabbing one of the birds and dragging it out.
Another station is going to play off the conference room full of turkeys bit, but with an angry, pissed off reindeer. The station got it from a treelot that couldn't pay their bill. Now "Bad Rudolph" is living in the Promotions Department and the intern who goes to get the winner's prize every hour is stomped and attacked every time they enter the office. This will be their umbrella contest methodology for December.
And yet another station is hiring a down-sized mall santa to help in Promotions. "Mad Santa." Angry. Surly. Bitter. He'll be the spice to all of their holiday imaging for December.