CPR Promotional Check-Up - Jan 30, 2012
January 30, 2012
Sadly, most station are still trying to figure out what to do for this, the next Promo Op once we get past Sunday). Here’s a few freebies, you cheap bastards.
“Desperate Ice Wives” KDWB in Minny had what can only be described as a Big Ass diamond ring for giveaway. They had women in wedding dresses ice fishing. Woman who landed the biggest fish landed the big rock.
“Mix & Match On Facebook” From The Edge in Buffalo where they posted five men and five women’s FB profiles and let the audience vote on line and match them up. The five couples then had a swanky dinner and attended the stations’ lingerie party.
“On The Web Love Connection” I've already talked with a couple of stations that are doing a "Listeners Choice" type thing: you'd have posted bios and pics from eight guys and eight girls. The listeners would vote on-line and pair up a couple, who would get married in the studio. One hook could be that they don't meet each other until moments before the ceremony.
“The Cold Feet Wedding” On the morning show go trolling for a guy who's been in a relationship for a long time but has not gotten up the courage to get married. Talk him into going through with it, and before he can back out, send a limo/van over to get him, rush him and his fiancee down to the studio and marry them quickly on the air. Have the minister, cake and rings ready to go. Or, throw everyone on a plane to Vegas and do the wedding live from their during afternoon drive. KUBE in Seattle did this as Marry Me Now! and had Eric Powers surprising one poor shlub at his workplace...with his girlfriend, all their families and a minister. WPXY in Rochester did this in 2004. Bigger then anything else in Radio. It was freakin’ HUGE.
“Random Acts Of Teddy Bear Destruction” One of the stations let a listener who had been unceremoniously dumped by her fiancé, take all the stuffed animals he’d courted her with out to a gun range and blast them into little puffs of stuffing. As done by Hot in Houston last year; sickly large.
“I Think My Date Had This On Prom Night” Explains why she had to rush to the hospital to be with her father for his emergency appen-lobotomy. www.popularitydialer.com is a website you program in the time you want to be called and it will call your cell phone. In case that blind date isn’t working out and you need an excuse (“I’ve got to get to the hospital! They need me in surgery stat.”) to flee.
“A Rednecks Dream Date” One of the stations did this last year: Taking our big winners on a huge getaway. One dj is escorting them on a “redneck date”. Dinner at the station - microwaved, with Boone’s farm wine. Shopping spree at the dollar store. Then a few drinks at the shittiest bar in town. At the end of the date we let them in on the joke & give them the real “getaway”. We have a night’s stay at a nice hotel with dinner at a Bistro & a nice bottle of wine.
“Booty Boat” Because there are a lot of women who could care less about flowers and chocolate, Latino 96.3 borrowed/stole Dave Ryan’s bit and hosted a three hour cruise out of Marina Del Rey with 100 single women and 100 single men. Whoopee was made.
“A Valentines Promotion With Serious Balls” Drew Barrymore said in an interview two years that if she’s single that February 14th and she’d go bowling with all her single friends. So Heather from KZIA in Cedar Rapids, who was also single, took over some lanes and bowled with single listeners on Valentines night.
“Glass Houses” Room Raiders” was a cool show. But you know what no one has ever done? Hard Drive Raiders. Find a listener who’s harboring some suspicions about their spouse and you get a computer expert to crack the harddrive and see what the guy’s been looking at or who he’s been trading emails with.
“February Fools” No one has really taken April Fools and applied it to Valentines. 101.5 Jamz in Phoenix parked a bit for the Super Bowl deep deep deep in the left field bleachers for a bases clearing homerun last January. They ran a recruitment spot for an escort service. What kind of fake spot-that-leads-to-a-fake website premise could you do? How about a dating service for people with over-active libidos? How about a dating service for people who are obsessive-compulsive in relationships and are tired of being called “psycho ex’s” and are tired of being misunderstood.