CPR Promotional Check-Up - Feb 1, 2012
February 1, 2012
Hot Chicks On The Internet
One of the stations has a "thing" that's being sponsored by the Egg Council. Which reminded me of this little ghetto incubator we had in 4th grade where we watched a chick slowly hatch over a few days. Remembering that ALL great promotions go back to 4th grade, what if, the next time you have a decent grand prize, you get ten qualifiers, assign them each a numbered egg, webcam it and the first egg to hatch wins the prize for the designated listener.
To make it more exciting, the remaining nine eggs and listeners should be fed to a boa.
There are certain terms that envisage happy times and great memories. "Field trip" is one such term. Who DIDN'T like going on field trips in school? One of the stations is prepping for their theme park meeting next week. My suggestion was workplace field trips. Grab an office, load them on a school bus and take them to the park for a day off. Again, who WOULDN'T want to skip work? "Ditch" is another great term too, by the way.
When In Doubt, It All Goes Back To 4th Grade
If you think about it (and I do, sleepless, sweating out the toxins, with the feeling of ants crawling al...nevermind) most great contest methodologies either come from reality TV or from Tom Wasmoen's birthday party in 4th grade. As witnessed by KDWB's Worlds Largest Game Of Musical Chairs for Superbowl tickets. One of the stations hauled out a massive game of Rock, Paper, Scissors for Jason Aldean meet and greets. Mayhem ensued and they got TV coverage in freaking Bulgaria out of it.