CPR Promotional Check-Up - Feb 7, 2012
February 7, 2012
March Music Madness
Was talking b-ball and sports bars with a client. This bit was done by KUBE in Seattle as an insert in the daily paper there. Which is obviously, well, cool. But it would also work great on the website and/or as something people could go to a clients' and get, fill out and submit.
You create a 64 song bracket with 32 head-to-head battles between songs. Then 16 songs, then 8, 4, 2 and a winner. Listeners choose the "winner" of each match, all the way down to the #1 song. The weekend of the Final Four, you do a Battle Of The Jams competition on the air. Listeners call/text and vote on each matchup. Two songs later the totals are aired and one song moves on. Winner should hit sometime late on Sunday. One person out of everyone who correctly picked the brackets all the way down to the conclusion, wins all these CD's.
Getting Them Out Of The Dog House
Every guy has, at least once, f'ed up Valentines. Badly. (I rode around delivering Kiss-A-Grams with a limo full of models [strippers] and drinking JD all day on the 14th in 1991. I puked behind the dumpster at the station, went home and passed out. 16 years later, I am reminded of this once-a-year. Minimum.) One of the clients has some flyaways and is doing a spin on Second Chance At Romance. Guys call in, tell how they ended up in the dog house FOR LIFE because of a VD screw up. They will be given a task to do, like stand on a street corner dressed as cupid, getting people to sign a petition for his forgiveness. Or drinking a lot of water. He completes the task and gets the warm weather vacation and his previous faux pas is a distant memory.
Your Concert Arena. From Space.
If you haven't gone and done schematic maps of your local venue and where all the banners should go, you should. So that when you show up at 10 am to start hanging signage for that night's show, you know how many banners you need and where they go. A station-to-remain-nameless has downloaded satellite views of their arena from Google and have a terrific battleplan for all their upcoming concerts.