CPR Promotional Check-Up - Mar 8, 2012
March 8, 2012
Interviewing For A Promotion Director
One of the stations is going through that process right now. Here are four questions to file away for that possibility.
- What is the biggest promotional disaster you've ever had? If they say they've never had one, they're either lying or not trying hard enough.
- What is the best promotion you ever did? How they answer shows whether they're what you need. If they answer "A tri-partnered co-op vendor program that tied the stations digital platforms and Target into..." then that's great. If you need a Marketing Director. If they describe a summer campaign that threw backyard parties and crashed beaches, that's great...if you need a street animal.
- What promotion have you always wanted to do but haven't? Great Promotion Directors always have goals, things they want to do that no one else has ever done.
- Kit Kat wants that station to do a four week promotion where people submit 30 second home-recorded jingles for the client to win an iPod. Would you do this or would you rewrite it and how?
Food & A Flick In The Mid-Days
Understand two universals: most of your listeners never go and socialize with their co-workers and most of them will never, in their lifetime, ride in a limo. So for an at-work contest, if you combined them and sent an office to lunch and then all to a movie, it would be big.
Full Frontal Tickety
The town near me has what can only be described as a very amusing weekly paper. Based on the stupid criminal acts that make the Police Blotter and some of the names that pop up under Birth Announcements, names that, honestly, destine their daughter to a life spinning on a pole for dollar bills. You can access newspapers all over the world with the internet. I'd have a feature in your morning show section to highlight this week's future stripper. Speaking of strippers, Full Frontal Tickety is a great name the next time you have front row tickets.
Crashing The Competition's Easter Egg Hunt
This is something that one of the CPR stations did a few years back. Heard that that the competition was doing an egg hunt. Called me. I suggested this and they went and made their life hell. Downloaded their logo off the website, made up little fake prize slips that said things like "You won $1000!" and "Front row tickets to N'Sync!" and put them in Silly Putty eggs. When the egg hunt started her promo guy was out there amongst the hoards, pretending to be looking...but in reality, dropping these things in the bushes and other places where they could be found. Lots of pissed off "winners" who wanted to sue the other station for not giving them their money or front row tickets.