CPR Promotional Check-Up - Mar 15, 2012
March 15, 2012
* Did you know that Sunday is the LAST opportunity to vote for World Wide Radio Summit categories, like, say, Consultant Of The Year?
An April Fools Don't
From Dave Ryan at KDWB: I've always loved your tips on April Fools ideas. Another one? Don't fuck with death. About 10 years ago, a morning show long-since disbanded, called me and said, "Dave, we've got a GREAT April Fools idea! We're going to say our stunt guy is out doing a bit. Then we'll say he got hit in the station van by a drunk driver and was killed. It'll be great because it'll put a spotlight on drunk-driving AND be an April Fools joke."
I had a bad feeling about it, and said, "Uh, dude, maybe you shouldn't do that one." But he wasn't convinced and did it anyway. A few days later, after he nearly lost his job, he called me just flabberghasted, confused and exhausted by the outpouring of rage that came from their listeners and clients that they'd been tricked into believing that someone died.
For The Beers
Several of my clients have reached out and are being hit up by beer companies for Summer promotions. One of the things you see is that staff at bars and clubs are pretty team-like. They socialize together. They party together. They'll often be in amateur sports leagues as a team. What if you did a market-wide Bar Olympics. Invite 40 bars out on a Saturday to play softball. The winning twenty teams gather in a couple of weeks for volleyball. The winning ten teams get together for sandcastle building or mini golf, you get the idea. You narrow it down to one group of club workers who all get a trip to Las Vegas to relax and be served and waited on. For the beer and the station, I love the prospect of signage in all these drinking venues.
IM @ Work
Alice in Denver had a client that wanted to give away spa treatments. 99.99% of all stations would do a contest and make listeners come down and get a gift certificate. Alice? Went and did Day Cube Spa Treatments. They took a makeup guy, a hair chick, a massage therapist, a peddy, a manny, the whole shebang, and "did" listeners in their workspaces. They even brought an armoma-izer, herbal tea and cucumber sandwiches.
What if you did Instant Massages? Text in where you are tired, stressed, achy and illin' (I can't really pull that off) and have a guy with a massage chair show up in 60 minutes to work on them.
Text What's Next
One of the all time great remote games was CD Scramble and was the hook du jour for KSFM in Sacramento to get people hanging around their booth. Basically it was set up like a casino game and you "bet" what the next song was going to be. (I can explain more if you are interested.) But it always built a crowd and it also trained people on the music.
The next level or new generation of that would be a Programming contest. At either a cue or an appt., you take texts from the audience predicting, guessing what the next song will be. If you texted in "Don't Want To Fall In Love" by Jane Child and gosh darn it, for some reason the station actually played that, you win.