CPR Promotional Check-Up - Mar 22, 2012
March 22, 2012
Boom Boom Bang
One of the stations has concert tickets and was looking for something to do outside that would overshadow what the competition will be doing across the plaza. The idea? Boom Boom Bang. A hundred balloons with prize slips in them. Step up, pull down a balloon, pop it, win whatever's inside, including tickets and passes to the afterparty. It will be noisy, which is a great metaphor for Promotions. You want to be loud. Loud gets noticed.
For A Mall
One of the stations has a flyaway. Once we got past the inevitable Heather Mills jokes, we settled on "Wings Over (local mall that begins with an "A")" They're going to do the paper airplane toss that Q in Halifax did for a trip to the Rock & Roll Hall Of Fame. http://www.qtube.ca/contestdetails.asp?cid=155
This could also be done as a Sales promotion at a mall with a charity angle. Buy the paper airplanes for 25 cents or a dollar, and have various targets representing mall retailers in the foyer. Get on in/on target and get a gift card to the specific merchant. Perhaps have a target dead center that is worth a shopping spree.
TV. Loves. Paper airplanes.
Basic mathematical formula? You want to start the Summer with 25. You'll end with 6. Trust me. I know of what I speak.
- Posting a solicit on the website won't do it. Posting in the schools will get you a third of the way there. Running a promo will get you a couple. You need to do all these, plus, work contacts, visit the schools, see if clients' have teams or squads. I'm attaching a solicit that's been used by Hot in Houston.
- You need weird, goofy, out-going, charismatic street performers. You find these people by getting them all together and doing a night of bonding and auditioning. Wired in Saskatoon has a great great Street Team. They did an audition night at a rec center, had them display talents, had them get up and talk about themselves, and basically weeded out the quiet shlubby people.
- You need one of them to be the leader. Ask nicely and I'll send you everything I have on Street Generals.