CPR Promotional Check-Up - Apr 16, 2012
April 16, 2012
The Summer Of Giggity
Why? Why not? One of the stations is doing the All Access summer with seemingly a gazillion tickets to everything that's happening in town. This will tie everything together and give some continuity to it. Like the 10,000 tickets bit. If you do the Access thing, make sure that everyone gets a station laminate to clip on their key fob or backpack.
The 2010 Version Of "One Night In Bangkok"
Las Vegas is such a terrific destination that to waste it with "Qualify and listen for the Nutz to call your name" is just...depressing. Kiss in Seattle had listeners "play blackjack against Eric The Angry Dealer", Kiss in Charlotte had listeners count cards, a station to remain nameless is about to have listeners guess the design of tat that the sweet innocent intern got when she was there (and trashed) for Spring Break.
Wired 96.3 in Saskatoon did "17 Hours In Las Vegas". You joined Ryder and Brandi for the flight down, you got some gambling money, you drank, shopped, drink, eat, drank and gambled and flew home. No hotel. That was the hook. You won each morning by guessing who would win a bet between the two hosts. Different kind of bet each day.
Have Someone Else Pay Your Bills
I'm not ANTI-Pay Your Bills by any way, shape or form. I used to think it was the most outstanding post-holiday contest ever. And there's no doubt, as witnessed by the volume of entries this gets any time of the year, that there are LOTS listeners with bills they want paid.
But we're in Show Business. Taking an entry, calling them up and saying "We're paying your bills Debby!" doesn't pass the Show Biz Litmus Test. But that's just me.
Identity theft is a big buzz term/issue now.. What if you've been assigned (through the companies Community Outreach program) a young man who got busted for id theft. Since the budget got axed because you used too much copy machine toner last year, our new hire will help pay off his debt to society by doing what he does best: cracking the mainframe at a credit card company and cutting/pasting your bill onto someone else's.
For only the 1000th time, movies are pretty much a universal. People love movies. They love movie stars. Movie awards. Renting movies. They love movies. Movie reviews are something that stations have done since the dawn of Man. Having the critic from the paper? Zzzzzzzzz....
Having a syndicated movie review feature? DDDDDDDouble Zzzzzzz.........
Think outside the traditional. Don't get some guy who has a Masters in Film Theory. Think local. Wild in SFO used to have a guy who worked at a toll plaza on the Bay Bridge. We gave him tickets to screenings and in the time it took to hand him a $5 and get back $3 in change, he'd recap the previous night's film. Reviews always ended with honking from people behind us (edited in).
New York? Cab driver or falafel cart dude. Miami? German tourist. Orlando? Family from Minnesota in an RV. LA? Asian massage parlor...our movies always seem to have a happy ending. Or White Trash Movie Review. The Edge in Albany did "Deaf Woman Movie Review" and I literally soiled myself. Illegal Immigrant Movie Review. KZIA in Cedar Rapids? Review is done on Monday morning by Scott Schulte's mom...and they got a freaking buy out of it.