CPR Promotional Check-Up - Apr 30, 2012
April 30, 2012
Out Of The Station Brainstorming
I don't see many "great" stations that don't do this quarterly. One of the aforementioned great stations just did and now have Mothers Day, Cinco de Mayo, proms Spring Book, theme park bus trips, a car show, a charitable campaign in the parks, an end-of-college campaign, all their weekends between now and Memorial Day, a Teen event, a morning show trip and their kick off to summer, done, planned, on the books and being sold. Gives you hope, doesn't it?
Ever sit in the theater and stare at the ads while you wait for the previews to start? Millions of people do. I was at a brainstorming session in Edmonton and this came up. A month later at a chain of cineplexes, there was a station slideshow. The artwork looked like it had been ripped from a highschool yearbook: artist's as "seniors". If you have a good relationship with a local group, ask. One station just did and it's about to commence.
Back before Oprah got preachy, at least once a year she'd do a job switch with a listener and she'd be a cop or a flight attendant for a day.
The new venue for clients, the better-than-just-some-spots forum, is viral videos. As witnessed by Will It Blend. Could this dude have bought TV spots? Sure. Would they have been as effective and CHEAP as the video series? Hell no.
One of the DJ's last year did a video series for a client that was a comedy club. It documented the process as he was trained by a professional comic over several weeks, him writing his material and then he made his debut at the client on a Friday night. That was filmed too. Training the morning show how to cook for a restaurant client (setting themselves ablaze is assumed.) Bartending. There are a couple of genres of advertisers who would lend themselves to this. And it would as a bonus, be great content for the website.