CPR Promotional Check-Up - Jun 1, 2012
June 1, 2012
The Next Big Thing
Steve Kicklighter in Boise just wrapped up his Live For 175 thing. It's "Chet Big". Throngs, people asking for photos and autographs. It's a circus. This year he mixed it up and :
- To create a scrap book to help remember the people who poured out their hearts every day.
- Create a one on one connection that THEY would remember.
- Take pictures without having to use part time hours over a 7 day period.
- Create some activity with the listeners.
When people walked up I asked to take a picture of THEM and get THEIR autograph. So, with my IPAD2, I snapped a picture and then turned the IPAD2 around and that app lets the listener write on the picture. Kinda like Perez Hilton does. This was a HUGE hit! It also made each person feel like someone special. So, I did this for every person I met, put a logo on it and uploaded to Facebook. All demos seemed to love this idea and especially the parents.
There are a ridiculous number of things you could do with it. Hitting proms. Hitting grad parties. You could watermark the logo on the pics. You could sell it to Best Buy or anyone who sells IPADS.
Human (Insert Item)
Several years ago at Morning Show Bootcamp, I was scheduled to do a session. I don't ever want to be the guy who stands behind the podium in a suit with a powerpoint demonstration.
So...I booked a dancer off the internet, placed her in the audience with a name tag that said she was Lacey Anderson from Kiss in Pittsburgh. Asked for a volunteer to help with the speech...blah blah blah...she was soon semi-nude as The Human Chalkboard. I wrote all the notes on her.
One of the Newcap stations did a broadcast from Hedonism and used a topless listener as the scoreboard to write updated hockey scores on.
The point? Think outside the registration form. A Country station somewhere has a bunch of Kenny Chesney tickets to giveaway. A client paid for them so there's an obligation to do some ticket hits at their locations. As opposed to "Come by and register for tickets and we'll pull one name at the end of the remote" (which is obviously very very exciting) they're going to have a DJ in a speedo. Listeners will write their name and number on him. At the end of the remote, a blindfolded promo kid will shoot a paintball at him. If your name gets hit, you win.
(MSBC and Hedonism pics are available on request)