CPR Promotional Check-Up - Jul 11, 2012
July 11, 2012
We all seemingly do bonus words and other ways to earn loyalty points. You could do Bar Codes. Attend your inevitable Friday night gig, tell that week's word to the promo person and get points for coming out.
Watered Down, Pablum Flavored, Contesting
Somewhere around 4-6% of our listeners play contests. If McDonalds had a menu item that only 4-6% of people would buy, they'd pull it.
To quote Jerry Clifton: the only reasons to do contests are to make promos and have excited winner audio.
Concert tickets are great prizes. Meet and greets are MILLION DOLLAR prizes. No on in your audience is ever going to get to meet Bucky COVINGTON, no less One Direction. The perceived value of this prize is equal to the GDP of some European nations. So, this contest sucks:
@krbe: 5:35p w/ @radiomat Text "one" to 37530. 104th text wins tix & finalist 4 PREMIUM seats + ur own dressing room + private meeting w/ 1D! @krbe
A New Spin On Gasp For Gas
For Fathers Day K-Rock in Edmonton did Dad's Got Gas at an Esso station. Men come by and the station pumps while the guys blow into a balloon. When you "run out of gas", the fueling stops.
We're about 45 days away from kickoff. Rarely are we given this kind of opportunity to get out and "touch" a few thousand people on a Friday night.
- Don't get locked into being at one game. If you do your schedule correctly, you should be at four or five. Fifteen minutes is all you need to accomplish what you're trying to do; be seen and get a great call-in.
- Someone should be putting together a map that has every highschool in town marked on it, along with a referenced listing of who's playing who, where and when.
- Obviously, the big rivalry games are key. But don't forget that sometimes going out to some of the smaller, outlying schools is just as effective. Why? Because these games transcend highschool sports. They're community events.
- Back up the game hits with having cheerleaders on every Thursday night. And even more importantly, get the word out to the schools through their paper and their morning announcements that the girls will be in. They'll all be tuned in. Which is kind of your whole goal, right?
Cheerleader Home Invasion
From Excalibur Films, soon available on DVD. Instead of having the girls come down to the station, how about going and doing the show from one of their homes on Thursday night? How large would that be?