CPR Promotional Check-Up - Aug 7, 2012
August 7, 2012
5, 4, 3, 2, 1
Old bit about to be tweaked at a Country station for Rascal Flatts progressive seats and then front row and meet and greet. Here is the plan.
For row five, "Are you smarter then a five year old". And it's a question based on Mrs. Pigglewiggle or something.
Four? Foreplay 4 Row 4. Kissing marathon.
Three? The Menage A Song. When three songs play back to back to back, you call and win.
Two? Call and say who you'd like to share the second ticket with and we'll call and let you ask him/her.
One. Baby crawl with one year-olds.
The P1 Pool Party
I love waterparks and hotel pools. They're great venues for pretty much anything. KSFM used to do their Secretaries Day events at the Red Lion pool. KLUC in Vegas does Rehab at the Hard Rock Pool. I once did the final event for a Hawaii flyaway at a hotel pool. They're easy to dress up, there's usually access to booze, add a sound system...voile.
The Beat in Vancouver did The P1 Pool Party at Splashdown. Multiple clients involved. Prizes like a scooter, $1000 in clothes and $10,000 in travel money to see the world. Passes were free. You just had to go to the station website and sign up.
Morning Show Endorsements
I saw a great Tommy Kramer spiel on jock endorsements. As he said, "When a DJ refers to 'my friends at...' the audience knows that what you really mean is 'my friends at (client) who are paying me to say this...'."
Which is why The Mommy Bloggers at Hot Hits 95.7 in Houston was a homerun. Instead of having a DJ drive around a car and rave about it, five women have gotten cars for the summer and are raving about it/them. Actual people.
Radiowave 96.7 in Windhoek (possessors of the coolest logo in Radio) have one of the local beers coming to them with a new Weis that's about to debut. They'd like the morning show to drink it the morning it debuts. Which is about a "4".
You have all of these third shift workers listening to you on the way home. When you have somebody who wants the morning show to sample and rave, invite in an audience and have a Really Premature Happy Hour. McDonalds biscuits. Wendy's French toast. Or even beer.