CPR Promotional Check-Up - Aug 8, 2012
August 8, 2012
Who's Got Spirit blah blah blah
Obviously, you want to be at highschool football games. That gets a resounding "duh".
But outside of just showing up, you want other excuses and reasons to be there. Like KDWB going out and grabbing a different kid every Friday night to try and kick a fieldgoal for $10,000. (Sponsored by a bank that is a huge client of the station)
Great promotions have a story line. A premise. The best "take a DJ to prom" bit was done by Dave Morales in San Francisco. It wasn't some awful, self-serving, egotistical "Hey, win a date with me because I'm cool" thing. It was Dave tearfully revealing that he'd never gone to prom. He'd asked a girl. She'd said yes. He showed up and she was washing her hair. Actually, she was taking a shower with some guy. That's beside the point; he'd never gone and all of these kids calling in and talking about prom just brought back all of these memories. Was....sob....there a girl who was listening...sniffle...who would let him take her to prom?
We had a premise. The phones exploded. I had to wade through 700 girls who wanted to make Dave's life complete so that he could move on.
And this all started when an AE came in and said he had a prom dress to give away.
This is pretty much how I roped Jo Jo Wright into cheering a highschool football game. His school had been so backwards that they didn't allow male cheerleaders. How stupid was that? Yada yada yada...he went and spent a week practicing with a squad and debuted in front of about 3000 people on a Friday night.
Fast forward to 2012. Got a station that has a BOATLOAD of money on the table for a local college that is promoting some big football weekend and needs a hook outside of "just show up and broadcast". We're going to find a DJ in the cluster with a minimum of music experience...and they're going to get to finally march in a marching band after getting kicked out in college for (some infraction we make up.)
The video potential for either the cheerleading or the band is ridiculous. You could create a series as they go home, find their old trumpet in the attic. Get it cleaned. Meet the band. Practice. Fail. Fall. Improve. Debut.