CPR Promotional Check-Up - Aug 16, 2012
August 16, 2012
How To Get 3800 People To A Car Dealer On A Saturday
You give away $50,000 as done by Radio 104.1 in Hartford as "Cashapalooza": Listened on air to qualify...then show up at the event! Over 6 weeks, 2000 people qualified, then they showed up with guests for the party! 104 names were chosen, 1 of those won $25,000, the other 103 split up $25,000 in different amounts!
The End Of The World
If you haven't gone and sold a Going Away Party for December, time is running out. Literally. A couple of the stations have BIG ridiculous events in the works.
KZIA in Cedar Rapids has a Mayan calendar they're selling that's sponsored by a motorcycle dealer. http://www.kzia.com/LinkClick.aspx?fileticket=RarYNKmFh-o%3d Jamz in Albany is using "The Last Summer Ever" as their umbrella.
And KLH in Milwaukee is doing a morning show trip to the Mayan Riviera in November and all the packages....SOLD OUT in one week. http://www.gofox.com/group-travel/wklh-vacation
I've now heard from two stations that have cars suddenly thrust on them for December. To do the "win a key that could start a car" during the holidays would qualify you for a job at the Waffle House.
However you get the qualifiers, here are a couple things you could do that would GUARANTEE you some TV. First, get an equal number of people in Santa costumes. Randomly assign one to each qualifier. One by one they go up and yank the beard. They're all fake except for one. That person gets the car. Or parachute Santa in. Whoever's grid he lands in gets the car.